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Role of Data Analytics and Social Media Analytics in Market Research

Prepare a report on the impact of technology on marketing research in today’s business environment, aimed at persuading the Executive Management Team of MRC to adopt new technologies.

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Added on  2023-06-08

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This report analyses the role of data analytics and social media analytics for improving the market research potentials of JWS research organization and offer highly efficient and accurate services to its clients.

Role of Data Analytics and Social Media Analytics in Market Research

Prepare a report on the impact of technology on marketing research in today’s business environment, aimed at persuading the Executive Management Team of MRC to adopt new technologies.

   Added on 2023-06-08

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Running head: MARKET RESEARCH
MARKET RESEARCH
Name of the Student:
Name of the University:
Author note:
Role of Data Analytics and Social Media Analytics in Market Research_1
1MARKET RESEARCH
Executive Summary
Data analytics along with technological advances have been emerging broad array of
potentials across the traditional quantitative and qualitative range of market research. Data
analytics has enhanced the potential of market researchers to acquire data from varied sources
which tend to be potentially more comprehensive in comparison to the awareness obtained from
customary or traditional market investigation. The report has been addressed to the Executive
Team of Marketing Research Consultancy (MRC) to analyse the role of data analytics and social
media analytics for improving the market research potentials of JWS research organization and
offer highly efficient and accurate services to its clients.
Role of Data Analytics and Social Media Analytics in Market Research_2
2MARKET RESEARCH
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Ways in which Technology Is Changing Market Research.........................................................3
Data Analytics augmenting growth of Government Agencies....................................................4
Insights & Analytics....................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
Role of Data Analytics and Social Media Analytics in Market Research_3

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