Impact of Data Analytics on Marketing Research

MARKETING
RESEARCH

1
EXECUTIVE SUMMARY
Digital ways of business have replaced the older methods. This is applicable to the market
research also. In this report various aspects of the marketing research done with the analytics
tool has been highlighted. In the later section of the report it is illustrated that how the
analytics has helped the research firm in producing data as per the requirements of the client
that too at a very fast speed. Various benefits of utilising data analytics for the clients has
been showcased along with the type of resulted that can be drawn with this tool. It also
discuss about the decision making capabilities based on the resources that a company has. It
stands beneficial for predicting the future of the business of the company.
Content

2
s
INTRODUCTION.................................................................................................................................3
Data Analytics...................................................................................................................................4
Impact of technology on marketing research.....................................................................................4
CONCLUSION.....................................................................................................................................6
REFERENCES......................................................................................................................................6
INTRODUCTION
In the era of technology it has become essential for the organisations to make sure that they
have advanced technologies in use. Modern day has become highly competitive hence market
research has become extremely essential (Chen, Chiang and Storey, 2012). Use of technology