E-Business and Internet Marketing Analysis
Added on 2020-07-23
11 Pages2845 Words26 Views
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INTERNET MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Role of internet marketing....................................................................................................1P2. Use of internet marketing......................................................................................................3TASK 2............................................................................................................................................3P3. Internet Marketing benefits to customers.............................................................................3TASK 3............................................................................................................................................4P4. Benefits and opportunities to the business of using internet marketing within themarketing mix.............................................................................................................................4P5 Efficiencies, effectiveness and successfulness by internet marketing...................................6P6. Challenges of globalisation...................................................................................................7TASK 4............................................................................................................................................8D1. Effectiveness of internet marketing in meeting customer needs..........................................8CONCLUSION................................................................................................................................8REFERENCE...................................................................................................................................9
INTRODUCTION“How can you squander even one more day not taking advantage of the greatest shifts ofour generation? How dare you settle for less when the world has made it so easy for you to beremarkable?” hence this statement justifies importance of using up to date technology. As weknow this a time of time utilising all resources available in market. Even in marketing processthere are resources by using which a company market its product. Internet is one of the mostpopular among all nowadays. This report also justifies its importance that to make an ease formarketing its product adoption of internet is essential. Reaching n numbers of customers in asingle go by including internet has also bee illustrated in this assignment.TASK 1P1. Role of internet marketingInternet Marketing integration with the 4 P’s and the 7 P’s:ProductWith internet marketing you sell your product in a different way. Nowadays is Easy Jet able tocreate an attractive page for each product, add information and videos/photos. Easy jet wants tosell their products without a sales man when they offer products online. So the information mustbe very clear and complete. 1
PriceWhen Easy Jet offers products on their website they can use the same pricing strategies as if theyoffer their flights in the shop. I think that this part of the marketing mix will not have muchinfluence upon internet marketing.PlaceThe place where the products are offered to the customer normally in shops, with InternetMarketing you only need a webpage, all potential customers can entry this site (Bélanger, 2011).This means that people have the possibility to buy a flight at their own home; they do not need ashop or intermediary.PromotionPromotion will differ a little bit through internet marketing. Because with a lot of shops you willmake promotion by means of nice flyers and offers. For people who buy their flight online, theyneed to be attracted via other methods. For example, Easy jet can put a banner on a website.PeopleThis part of the marketing mix will definitely affect the internet marketing. When a customer islooking for a flight on the webpage of Easy jet, they only can see the information that isavailable. They cannot ask questions personally. The intermediaries cannot influence thecustomer with special offers and stories. The customers choose a flight or holiday on their own.That is why the information on the website is so important.ProcessesThe processes that need to be run through can be much quicker by means of internet marketing.Those processes need to be integrated in the webpage, so the customer can fill the forms in bythemselves.Physical evidencePhysical evidence is a hard problem when businesses use internet marketing. Because internet isdigital and not physical. Lot of customers like to feel or see a product before they decide to buy.2
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