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Role of Marketing Within Business Assignment

   

Added on  2021-02-20

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Marketing for Business
Role of Marketing Within Business Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1Importance of role of marketing within business........................................................................1Marketing plan to help local small festival organiser for long term...........................................2The culture differences can change marketing message.............................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONMarketing refers to exchanging relationship. Its defined as business process of creatingprofitable relationships with customers for satisfying them. This report is based on small-scalefestival organizers and it helps them in understanding how they can promote their products andservices. It consist of importance of role of marketing in business and also somer marketingstrategy by which they can promote their offerings. Along with this, marketing plan is developedfor effective promotion of services and this will help local small-scale festival organiser of UK inlong term. Importance of role of marketing within business.Marketing plays an very important role in each and every business organization as ithelps them in promotion of their offerings in effective manner at small and large scale.Marketing is an activity or set of different institutions and processes for creating,communicating, delivering & exchanging products and services which has values for user,consumer, clients, and for society(Bagiran and Kurgun, 2016).Thus, marketing helps small festival organiser in meeting consumer needs and wants forsurvival and growth of organization. It also aid in expanding and widen their serving market byadopting effective marketing strategy according to market condition. It also assist festivalorganiser in engaging customers with different sources and helps in building and maintainingreputation of company. Along, this with, it build effective relationship with business and theircustomers.Marketing plays an different role as its an communication channel used by managementfor conveying message to customer and also helps in boosting sale of their offerings (Habibi andCallaghan, 2015). In addition to this, importance of marketing in festival organiser is tooimportant as it develops product utility, it increases economic growth by creating demand andalso helps in facing competition.Although, Marketing is managerial function which consist of various activities such asresearch of markets, product planning, pricing, demand forecasting, distribution channel andsources of advertising for yielding profits for business enterprises by providing fully satisfactionto every customers & benefiting to society. 1
Role of Marketing Within Business Assignment_3

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