Business Research Assignment Solved

Running head: BUSINESS RESEARCH
BUSINESS
RESEARCH
Submitted by

BUSINESS RESEARCH 2
Table of Contents
Introduction......................................................................................................................................3
Project Objective.............................................................................................................................3
Project Scope...................................................................................................................................4
Literature Review............................................................................................................................4
Research Questions/Hypothesis.......................................................................................................6
Research Design and Methodology.................................................................................................7
Qualitative research......................................................................................................................7
Quantitative research....................................................................................................................9
Research Limitations.....................................................................................................................11
Time schedule................................................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
Appendix........................................................................................................................................15

BUSINESS RESEARCH 3
Topic: The role of social media in Marketing Strategy
Introduction
Social media platforms are being used as a marketing tool by a large number of companies. It has
contributed to the success and growth of the business. Social media platforms are being used for
the purpose of interacting and sharing information with friends and family. The gaining
recognition of social media sites may influence company as it provides chances to connect with
the customers. It could be used to advertise the product and gather feedback about their product.
Different advantages are attached to the use of social media and these benefits include lower
cost, gaining sales, larger audience, and ease of research (Leung, Bai and Stahura, 2015).
Apart from advantages, there are certain drawbacks of exercising social media for
marketing like harassment, lack of determination technique, and vulnerability to hacking.
Numerous company is using social media for marketing as it facilitates an innovative and
effective platform for a corporation to sustain in the market and makes a link with their
customers (Armstrong, Kotler, Harker and Brennan, 2015).
This research discusses the role of social media in the marketing strategy of modern
companies. It also defines the pros and cons of using social media for marketing. This report also
depicts the suggestion to enhance the social media marketing strategy. In the last, it explains the
research methodology to complete the research in a systematic manner.

BUSINESS RESEARCH 4
Project Objective
The primary objective is to gather data regarding the role and impact of social media in the
marketing strategy of an organization and on the performance of the organization. All these
aspects will be discussed in relation to Starbucks Corporation so as to develop knowledge of the
role played by social media in the marketing strategy. Another objective is to analyze the pros
and cons attached to the use of social media platforms as an advertisement tool.