Advantages and Disadvantages of Social Media - (Doc)
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Added on 2020-03-16
Advantages and Disadvantages of Social Media - (Doc)
Added on 2020-03-16
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ContentsIntroduction................................................................................................................................2Project Objective........................................................................................................................2Project Scope..............................................................................................................................2Literature Review.......................................................................................................................3Research Questions/Hypothesis.................................................................................................6Primary Question....................................................................................................................6Secondary Questions..............................................................................................................6Research Design and Methodology...........................................................................................6Qualitative research................................................................................................................6Quantitative research..............................................................................................................7Research Limitations..................................................................................................................7Time Schedule (Research plan).................................................................................................8Conclusion..................................................................................................................................8Reference....................................................................................................................................9
IntroductionSocial media has become integral part of the business. Another thing which is crucial about business is that when it comes to social networking in the organization, there cannot be one rule which can fit all the organizations. The advantages of the social media in business changes based on the characteristics and the company itself. Social media sites permit the company to properly improve the process of communication and elevated level of productivity by completely disseminating the data among separate set of groups of workforces in a more effective way (Leonardi et al., 2013). It is further meant to be all inclusive and the discussion in the report will help in outlining some of the advantages as well as disadvantages of social media use at the organization. Project ObjectiveThe main objective of the report is to understand and evaluate the complete literature behind the advantages as well as disadvantages of using social media for the business and cover subjects like public relation, marketing and online business. The fact is that any kind of innovation comes with certain pros and cons (Okazaki and Taylor, 2013). The main goal in this report is to properly evaluate the impact of social media on the business activities and how advantages can be utilised in the company. Project ScopeThe report will discuss in detail about the evaluation of detailed discussion based on advantages and disadvantages of using social networking sites on number of many business operations like public relations, marketing, sales and services, customer support and surveys etc. The main discussion is based on commonly used social media platforms like twitter, Facebook, Instagram and all these platforms are attached with daily or routine work in a
strong manner that it become impossible to separate it (Eriksson and Kovalainen, 2015). The report will also discuss in detail about many facilities provided by many popular social mediaplatforms along with many popular methods of using the platform for marketing as well as public relation. In addition to the advantages and disadvantages, social media for business operation there will also be discussion of various risks associated with it. Literature ReviewTypes of social mediaFollowing is the detailed discussion of the various kinds of social media: -A platform like Facebook is constantly cited as the main step for establishing the business and to also notify it social media presence. A platform like Facebook comes with a lot of work and network combined with its overall flexibility and simple in use process which makes it an ideal fit for many businesses. Then there is also a platform like Google+ that has gained a lot of traction in the social networking sites and further provides some very distinct advantages. In fact, businesses when get associated with Google+ usually enjoys more and more favourable ranking in the search associated with Google since the work can integrate the network in the complete process of product and the platforms where small size can create a more intimate and customized conversation with the consumers (Bryman, 2015). Another useful platform is Twitter which can be used by companies with steady amount of flow of various kind of news flash related to businesses. For business with constant stream of image and short video level of content like Instagram which is now owned by Facebook helps a visual kind of storytelling and boasting a large audience of consumers. Outside the boundaries of social media there are other platforms as well that can provide marketing options for the right kind of businesses. Then there is Pinterest that is also growing in steady manner and mostly among the female consumers primarily because of its visual and
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