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Marketing Essentials of McDonald's | PDF

   

Added on  2020-10-05

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MARKETING ESSENTIALS
Marketing Essentials of McDonald's | PDF_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1LO 1.................................................................................................................................................1P1 Roles and responsibilities of marketing functions in chosen business..................................1P2 Roles and responsibilities to relate it in wider context..........................................................3TASK 2............................................................................................................................................5LO 2.................................................................................................................................................5P3 Compare marketing mix with other competitors...................................................................5TASK 3..........................................................................................................................................12LO 3...............................................................................................................................................12P4 Produce and evaluate basic marketing plan.........................................................................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
Marketing Essentials of McDonald's | PDF_2
Marketing Essentials of McDonald's | PDF_3
INTRODUCTIONMarketing considers important role in the business that help to attain more creativeresults at workplace. In this regard, different activities and tasks has been performed byenterprise that help to operate in different areas of the world. Furthermore, it assists to targetdifferent customers in business in respect to analysis enterprise operations and functions,marketing elements also assists to develop significant advantages at workplace (Sharma, Nasreenand Kumar, 2018). In this regard, present study based on McDonald's which consider operationsand functions in UK to increase systematic work performances to gather several people inbusiness. They compete with different competitors to gain more significant results at workplace.In respect to gain insight information of present report, it covers roles and responsibilities ofmarketing functions in selected company. Furthermore, it assists to develop roles andresponsibilities that implement in wider context. In addition to this, it includes comparison ofmarketing mix with other competitors. At last, marketing plan has been developed that assists tomeet with aims and objectives in systematic manner. TASK 1LO 1P1 Roles and responsibilities of marketing functions in chosen businessMarketing is useful consideration which help to create positive value to build strongrelationship with customers and capture value to get return outcomes. In McDonald's, marketingconsider several activities and tasks that assists to meet with aims and objectives in creativeperspective (Heasman and Lang, 2015). There are different roles and responsibilities has beenimplemented which help to capture systematic work performance from all over the world andidentify potential products in market. It assists to improve promotional activities in the companyto attract several people:Collect and analysis market information: In respect to ascertain desired results, it can bestated that McDonald's has responsibility to collect relevant information. Therefore, analysis willbe conducted to attain more desired outcomes and performance as well. Gathering relevantinformation is one of the important perspective of business to satisfy demand and needs ofcustomers (Donnelly, Simmons and Fearne, 2015). This is because, with analysis market, thechosen business could deliver products and services as per customer taste and preferences. It1
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