STP Analysis and Marketing Mix of Rolls Royce Motor Cars Limited

Marketing
Fundamentals

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
STP analysis in extent of Rolls Royce. ....................................................................................1
Marketing mix of the considered company ................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is the term which elaborates the effective strategy that spreads the awareness of
the product and services in the market properly. It gives the appropriate analysis of the market
condition in the sense of its the right time to expand or not in the global market. Every firm
wishes to expand the business with increasing the profitability in the market with including a
long run in the market (Siripipatthanakul, and et., al., 2021). The marketing department involves
a various operation in order to promote the company goods and offers. It major focus is to
increase the sales volume. In this report considering the Rolls Royce Motor Cars Limited, it is
a British luxury Auto-mobile maker. It was founded in 1904 by henry Royce, it's headquarter
is in Westhampnett, United Kingdom. It deals in luxury car. It provides services in worldwide.
The report will cover the STP analysis in relation of considered company and further it
will includes marketing mix of the company.
MAIN BODY
Marketing department of the business deals in promoting products in market, it is the
techniques which is used in company by making a product more effective and increases a sales
volume of the organisation. In case of marketing various mentors and theories were explained
in order to make the system more effective. In the market place the consumers have varied
choices and preferences so that the management invest amount on research and development
so that the company can get a idea of the market conditions all the business first get an idea of
market and consumers of the location, in all the market marketers first analyse the location and
different segments (Mu, 2021,Qing, , 2021).
STP analysis in extent of Rolls Royce.
It is a three step model procedure which permits for the improvement of a particular and
operative marketing techniques. In business this analysis assist in determining the right
consumers, serves them the right content and gives them the details they required for
successful targeting. In company like Rolls royce they used this technique to determine the
factors that helps in expanding the business by targeting the market, dividing the consumers in
different segments and by positioning themselves as a brand and having a competing
advantages. Further discussed below.

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 Segmentation - In STP analysis the first step is dividing the departments by
classifying the consumers in various factors such as age, customer preferences
and many other sources. The company goods or brands cant be all things to all
people. This is why the company requires to utilise market segment to seperate
consumers into units of individuals into units with common characteitics and
wishes. This permits managers to tailor the appropriate approach to meet
each units wants cost effectively, and this provides the business huge benefits
over rivalry who utilise approaches like all fits and many other. It consist a
various types of segments such are listed below.
1. Demographic segmentation – it divides the consumers on the basis of age,
marital status, ethnicity, sexuality, education and occupation these all are the
factors on which company divides the user . This makes the segmenting more
easy for firm. In order to satisfy consumers.
2. Geographical segmentation - It divides the customers according to the
location, region, city or neighbour. All these are the components on which the
firm recognise or classifies .
3. Psychographic segmentation - it divides the users on the basis of personality,
risk aviation, values and lifestyle. It makes the business more effective by
separating users.
4. Behaviour segmentation - this is the last method of seperating users as per
their utilisation behaviour and buying attitudes of the users. It considers a taste
and preferences of the consumers.
The company rolls Royce segments their buyers on the basis of demography such as
gender, age, income and ethnicity. The buyers are differentiated as per their purchase
methods such as usage frequency, advantage sought, utilisation contexts and brand
loyalty (Kumar, and Almoula, 2020).
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