Strategic Management Analysis of Rolls Royce

0Running head: STRATEGIC MANAGEMENT ANALYSIS OF ROLLS ROYCE
Strategic Management Analysis of Rolls Royce
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1STRATEGIC MANAGEMENT ANALYSIS OF ROLLS ROYCE
Table of Contents
Introduction..........................................................................................................................2
Choice of Corporate Strategy..............................................................................................2
Choice of Business Strategy................................................................................................6
Evaluation of the Strategy and Recommendation...............................................................9
Recommendation Criteria..................................................................................................11
References..........................................................................................................................14

2STRATEGIC MANAGEMENT ANALYSIS OF ROLLS ROYCE
Introduction
Corporate and business strategies developed for Rolls Royce will facilitate in analyzing
the ways in which decision is made by the organization regarding its maintenance and generation
of business level strategies. Through developing both business and corporate level strategies,
Rolls Royce will be able to develop company’s product line, competition and target market
through which it can be able to identify its competitive advantages (Rolls Royce 2017). The
objective of the paper is to analyze and select appropriate corporate and business strategy of
Rolls Royce along with evaluation of such selected strategies. Such strategies are developed in
consideration to the company’s internal and external business environment analysis.
Evaluation of the selected strategy justification along with relevant recommendations is
offered. Analysis of the existing academic literature on the subject along with data gathered
related to the automobile industry will facilitate in elaborating the concepts related with the Rolls
Royce business strategy along with selecting the most appropriate strategy (Johnson et al. 2018).
Evaluation of the proposed corporate and business strategy will be carried out through offering
suitable explanation for such strategies. Through developing effective corporate and business
strategies Rolls Royce will be sustain its reputation as an experienced and skilled British
manufacturing organization. This can further facilitate in developing unrivaled products in
international engineering market.
Choice of Corporate Strategy
In developing the corporate strategy internal and external business environment of Rolls
Royce is analyzed that indicates it is an international organization that offers exceptional

3STRATEGIC MANAGEMENT ANALYSIS OF ROLLS ROYCE
solutions for the customers within the defense and civil aerospace, energy and marine markets
(De Man, Nevin and Roijakkers 2016). The organization’s corporate strategy is focused on
maintaining exceptional commitment to investing within research and development. This offers
certain technologies along with intellectual property which facilitates the company in attaining
competitive advantage within an international basis. Such corporate strategies can generate
increased entry barriers within the global markets. The corporate strategy of Rolls Royce is
focused on employing its research and development funding for such strategy implementation
(Visnjic et al. 2017). The corporate strategy of “invest once use many times” can be
implemented by the company within products all through the four major segments of the
company. The manufacturing operations along with supply bases must be integrated and
international.
Figure 1: Proposed Corporate Strategies of Rolls Royce
(Source: Durugbo and Erkoyuncu 2016)