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Rome Business School | Assignment

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Added on  2021-06-22

Rome Business School | Assignment

   Added on 2021-06-22

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Rome Business School | Assignment_1
Executive Summary Nike Inc is the front line of the stuff to keep customers discussing a brand andthey are unquestionably at the highest point of the natural way of life in the world ofathletic apparel and equipment. Their branding is a strong logo and in mix withhaving their finger their finger on the pulse of new technological advancements. Theyare always innovating, however they are missing out on a potential opportunity tofurther increase their market share and expand their product: The business CasualShoe. The market research is to determine whether a line of business casual shoes formen would be a beneficial addition to Nike’s assortment of goods based on theirmarketing strategies and current audience. Demographics of Nike’s customersindicate that many of them are young professionals, and given that information, amore stylish, professional shoes seems like the obvious next step.
Rome Business School | Assignment_2
Contents SelectionTitlePage1.02.03.04.05.06.07.0Situation Analysis .............................................1.1Company Profile ..........................................1.2Vision and Mission Statement ...........................1.3Product and Product life Cycle ..........................1.4Brand Position .............................................1.5Sales and Key Distribution ..............................1.6Competitors ................................................1.7Demographics and Market Strategy ....................Market Research2.1 Problem ....................................................2.2 Problem Definition .......................................Primary Research Information ...............................3.1 Research Methodology ...................................3.2 Data Collection ............................................Characteristics of the Final Sample .........................Summary of Research Findings ..............................Casual Shoe Market Summary ..............................Conclusions .....................................................References ......................................................Appendix A .....................................................1-411222-3345555556-788-991011
Rome Business School | Assignment_3
1.0 Situation Analysis1.1 Company Profile Name of Company : Nike IncCompany Logo : Correct or SwooshBusiness/Industry : Apparel and Textile Products (Primary) Apparel, Footwear and Acc Design (Sub)Operation Geography : United States, GlobalNo of Employees : 76,700 (Worldwide)About Cisco Systems : Nike was founded on January 25, 1964. The founders ofNike are Bill Bowerman and Phil Knight. Its original name was Blue Ribbon Sports(BRS). The company initially operated as distributor for Japanese shoemakerOnitsuka Tiger, which meet Knight’s automobile (Nike Inc, 2019). But therelationship of BRS and Onitsuka Tiger was coming to end and BRS made its ownline of footwear in early 1971.The business officially became by Nike and then wasregistered with the U.S Patent and Trademark Office in May 30, 1971. Nowadays,Nike is known to be the largest sports organization in the world. 1.2 Vision and Mission Statement VisionThe Nike goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability to reach their potential, or to createbusiness opportunities that set Nike apart from the competition and provide value for our shareholders.MissionTo bring inspiration and innovation to every athlete in the world. 1 | Page
Rome Business School | Assignment_4

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