Revenue Management in Hospitality

This assignment delves into the crucial role of revenue management in the hospitality industry. It examines yield management strategies aimed at optimizing profits and maintaining quality standards. The text further analyzes sales techniques employed by hotel staff to boost revenue, such as upselling and loyalty schemes. Finally, it discusses forecasting methods used by hotels to predict future demand and adjust pricing accordingly.

ROOM DIVISION
OPERATION
MANAGEMENT

INTRODUCTION
Room division is the prime aspect which has to be undertaken by the hotel industry and
reputed hotel and organisation as well. This is being considered as essential part of firm which
can help in having a customer satisfaction and faith towards organisation. Assignment is related
to the room division operation management in respect to the Clientele hotel. Even though the
hotel industry do keep trained and skilled employees and front desk officers as because many
customers and clients are there who has an habit of judging hotel service responsibleness by their
communication and expression level too. Front desk, housekeeping and management is described
in great context.
TASK 1
1.1 Accommodation and front desk services for organisation.
FRONT OFFICE ORGANISATION:
Front operation is such which indicate the operation management such as reception,
customer registration and luggage too which help in promoting good guest service and many
more as well. It is that department in the hotel industry who does make direct conversation with
clients and they have responsibility to manage various task at a time like taking orders, managing
messages and do take care that services are provided to them on time too.
ACCOMMODATION:
It is something which is being considered as the main and crucial part of operation
management in hospitality industry. It can be said that interest and preference is such which is
base of housekeeping operations. High rated and large organisation is such which has the
standard and protocol which does provide quality and well organised housekeeping services to
their customer and clients as well. This is something which does help in encasing the sales graph
of product and service along with customer and satisfaction. Moreover, Accommodation is said
to be an essential part of generating revenues and hotel too.
1.2 Roles and responsibility of range of accommodation and reception service staff.
Roles and responsibility of room attendant.
There are various responsibility which has to be managed by room attendant as they take
care of the rooms and accommodation too. Some of them are as follows:
 Prepare and clean the room daily for the client.
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 They always make desk and beds.
 They try to fulfil all the requirement of guest room.
 Clean up bathrooms and vacuum racks too.
Responsibilities and duties of front office desk.
 The greet visitors in proper way.
 Circulating mails is regarding to the basic information.
 They mainly discuss with plans and price structure of accommodation in room facilities.
 They do take calls, manages work and provide clerical information with it they record
book keeping etc.
1.3 Legal and statutory requirement apply to room division.
Health safety Act (1974): According to the standard act legislation it is something which
is looking forward to protect data and provide safety to such even health rights to employees as
well while working. Organisation has the responsibility to follow the safety and health right act
for human resource.
Data protection Act (1998): Various rules and regulation are has to be followed because
it help to retain information of employees too. Whether it is personal and professional
information it has to be maintained and secured in better manner. This act help information and
data in right context too.
Fire regulation Act (1971): This act was formed to maintain the safety feature and
resources which does help in prevention of fire accident and different causes too. Organisation
has to follow the different thing like rules and regulation with fire regulation Act 1971.
1.4 Services provided by rooms division.
Clientele hotel is being included in high rated and reputed hospitality industry which does
provide various services to large corporates and even professionals too. Its being divided into
two parts as:
Room division operation in train.
Blue train is such which is considered as luxurious and famous train in this world.
Visitors and passengers thus got valuable experience from different services provided to them in
great way. Clientele hotel is that which provide the staff member a hospitality industry to Blue
Train company.
Restaurant with rooms facilities to B&B and Cruises.
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Hospitality and manpower is such which uses various services and thus provide better
services to clientele organisation as well. Moreover, it can be seen that business meetings and
ceremonies which are organised by company in restaurants and hotels. It can be considered into
hospitality to large cruises. Visitors and customers are those people who enjoy the luxurious
services which is being provided by clientele hotel.
TASK 2
2.1 Importance of front house area to management.
Importance of Ambience: Ambience is that which should be soothing and plays an vital
role in hospitality industry. Atmosphere of hotel is one factor which attract the customer's
attention in great manner. Hygiene, sense and comfort is such which is being considered as
essential element and to be a part of hotel or restaurant.
Guest relation: The way guest and visitors are treated does affect the human relation into
personal and professional. Having better guest and satisfying them with services does help firm
to lead towards success in grand way.
Security services: Safety of different people and guest is considered as responsibility
which does kept in mind with hospitality and restaurant industry too. Effective services is such
which provide the satisfactory services to customer and thus help in having strong guest relation
as well.
2.2 Planning and management of front house area for given business.
Although it is required to have fair and positive result interaction with experience is one
of the objective of planning and management in front house area. This is something which
contain the following steps such as planning to structure of project and task, should have proper
coordination with order, manage the staff as per role assign and thus it is something which
control different action and team members too. It is something which does maintain the
performance of members and it also evaluate the effectiveness of task and project is also being
done to proper management too.
2.3 Key operational issues and which does affect the management with business performance.
There are some issues and problems which occur with performing task with project too.
There are some operational issues which is affect management with business performance of
front desk office:
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Accounting and financial issues: Front desk and reception is that which lead to maintain
proper record of supply and consumption details with specific period. Therefore, proper
accounting period and as per cost room, categorised to information of rooms and division as
well. Although recording to ownership which does have task in which create complexity in
working and thus manage the front desk office operation too.
Sales and marketing issues: It does lead to enhance the sales graph of different product
and services are such which is something that has objective and needs to be achieved by
members too. Often various challenges and problems are there which can elaborate the product
and services in better manner. Legislation and condition is such which affect the graph of sales
and marketing.
TASK 3
3.1 Importance of property interiors and design effective management.
Interior design: Moreover, having a physical appearance is something which attract the visitor
and guest attention in great way. Although attracting is the prime objective of hotel industry.
This is something which decorate and also enhance the visibility of outlet with appearance in
attractive manner too. Although Flowers, designing carpets, curtains etc. are the thing which
needs to be kept up to date,.
Elements of design: It is such which is considered into the tools, experience and emotional
appeals functions are such which does have a different elements which remain into various
essential part for the design.
3.2 Critical aspect of planning and management of accommodation.
Guest supplies: It is something which is related with choice of guest. Lie different thing
as chairs, wardrobe with writing table and desktop table in various thing with dressing table as
well, these are such which is considered as furniture requirement of great supplies. Mattress, bed
covers, sheets and pillow and other thing are such which is being considered into the basic
supply.
Controlling and update room: It is such, when the people and client leave the room, it
is required to have update of room in organisation in daily basis and thus it has to be done in
organisation so that effective working can be seen.
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3.3 Operational issues affect the effective management of accommodation services.
Human resource issues: Skilled and knowledgeable staff member is considered as prime
hospitality and hotel industries too. There is lack of knowledgeable and skilled staff members
which does operate in operation and management. Moreover, sometimes guest do face some
issues like understanding the terms and condition which is due to the experienced and skilled
staff members.
Housekeeping and control: Inventory control is there, need to manage the operation in
linen room as well, it is required to manage the quality standard for linen process etc. are some
kind of complex criteria which is being considered and lead to perform by housekeepers in great
manner in hotels and hospitality industry too.
TASK 4
4.1 Yield or revenue management activities.
Yield management: Revenue management in hospitality industry is such which does
indicate the maximising profit and revenue in better manner and thus it maintain the quality
standard with implementing strategies. This is considered the best strategy with subject to have
management price of product which is looking forward to product and services in better manner
too. Some of them are there which plan proposed by which organisation does attract customer
and guest.
High demand: This is something which does work toward which fluctuate different price
with product and services on the basis of demand in market with customers in better manner.
High demand tactics are such which indicate different working and towards the increased sales
as well with the potential acquirement of demand increase.
4.2 Sales technique and its rooms division staff which promote the maximise revenue.
Organisation is such which has sales technique and it is being considered as which
enhance the graph of product in great way and services too. Although there are some techniques
which is used by hospitality industries:
 Discuss up selling rooms: This technique is such which does help in analysing the
different availability of in seasonable period and although decide the price as well. It is
that which is considered into the different simple question and it also provide the better
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room facility in right context too. Various attractive discount is there which does offer
different thing which does provide effort made to organisation which attract customer.
 Customer loyalty schemes and promotion is something that promote the hotel service
which attract the effective strategy which does increase the sales graph of hospitality
industry.
 Break fast, lunch, dinner etc. are thing which include the package price. Guest and visitor
are those who are proposed to have various packages and option in lunch, dinner etc. with
laundry services too.
4.3 Objective and forecasting with statistical rooms.
Forecasting: It is being considered as process which help to analyse the future event and
incident. Moreover, it has seen that it is being considered under the hospitality industry which
help to analyse the customer preferences with interest to product and services as well. This could
include the managers to decide the price factor policy of rooms, tour package and price of
services are there. This process does help in making decision making and strategy which can
help hotel industry to perform in better way.
Type of forecasting: Visitor and guest interest and destination choice etc. are considered
as some of the essential information and details which are considered in forecasting process as
well.
CONCLUSION
REFERENCES
Books and Journals
Online
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