This report discusses the operations management of the rooms division in the hospitality industry, with a focus on Hilton Hotel. It evaluates the services provided by the rooms division, analyzes the roles and responsibilities of various managers, explores key legal and statutory regulations, and examines yield management.
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Rooms Division Operations Management
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Table of Contents Rooms Division Operations Management...................................................................................1 INTRODUCTION.......................................................................................................................3 Evaluation of services provided by the Rooms Division operations......................................3 Analysis of roles and responsibilities of a Front Office Manager/ Reservation Manager/ Guest Services Manager/ Executive Housekeeper/ Housekeeping Floor Supervisor.............4 Key legal and statutory regulations within Hospitality Industry............................................7 Analysis of Yield Management/Revenue Management..........................................................8 CONCLUSION..........................................................................................................................10 REFERANCES..........................................................................................................................11
INTRODUCTION This report includes room division in operations management of hospitality industry. For the purpose of this report Hilton Hotel, multinational American Hospitality company have been contextualised. Thishave been founded in 1919 and is headquartered at Tysons Corner,Virginia, US.This report includes discussion over services of rooms division in the hotel. This report also analyse roles and responsibilities of front office manager, reservation manager, guest service manager, Executive housekeeper, housekeeping floor supervisor within Hilton Hotel. Legal and statutory regulations within Hilton ave also been discussed in this report. Yield management within hospitality industry have also been discussed in this report. Evaluation ofservices provided by the Rooms Division operations Rooms division operations deal with creation of enjoyable and pleasant environment. In hospitality industry at Hilton Hotel this ensures comfort of the guest of hotel (Dejarme and et.al., 2016). Rooms division in hotel includes various other departments in hotel which are front office, reservation, housekeeping,concierge, guest service and security. Its main services are front office and Housekeeping. Its front office service includes- Front Desk Check in and check out of the guests and managing reservations accordingly. This includes services like creation of data base for the customers. Their service includes ensuring guest satisfaction from the hotel service (front office is very important for making first and last experience of the customers and guests and this is why they ensure that guests of the hotel are having a satisfied services). Front office accounting in which front office collect and manage payments of the guests at Hilton Hotel (this is service of the front office of room division to collect payments from the guests). Creation of customer database of customers is also responsibilities of the front office (Hilton Hotel maintains a database of its customers for further reference and employing various offers to its regular and loyal customers (Juhász-Dóra, 2017). This is the service provided by front office to maintain data base of the customers). Guest Service
This is another service of the rooms division and includes service which is provided to guest of the hotel. They are very important when it comes for hotel to give services to customers like they have promised. Guest service of the room division includes solving problems of the guests. Their services include greeting guests when they arrive. Delivering mails and messages to guests. Accommodating unique and general requests of the guests. Concierge, this service of the front office includes assisting guest for their booking tours, making reservations for the guest of restaurants. Security,this is another service of rooms division. This service includes ensuring the security of the hotel and guests of the Hilton Hotel (Bappy, 2019). This service administers security and ensure that all the system of security is properly working. Reservationpart of the Room Division ensures reservation of the guest on the basis of their requirements and availability of the rooms in the hotel. This service ensures coordination with various channels of distribution of the Hilton Hotel. These also help Hotel management with decisions related to price and marketing and sales strategies. Housekeeping This is another important service of the room division. Housekeeping department of room division ensures that all the public places and rooms of the guest are clean. Housekeeping is known as backbone of the hotel industry and this is very important in Hilton Hotel as well (Hossen, 2019). They provide their services to upkeep and maintain entire property of the hotel. Their services are very important as clean and well maintained to attract and impress customers and provide a worthy experience to the guest.
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Analysis of roles and responsibilitiesof a Front Office Manager/ Reservation Manager/ Guest Services Manager/ Executive Housekeeper/ Housekeeping Floor Supervisor Front office department of the hotel is one which deals with all the guests while they enter the hotel and manages their arrival and check outs. This department and manager of department plays very crucial role in hospitality management. Role and Responsibilities of the Front Office Manager includes- ď‚·Managing and training of the staff of the front office department. ď‚·This is responsibility of the front office manager that staff provides professional service to guest and is friendly towards guest (Varra and Rossi, 2019). This is very important as they are the first people to make a impression on the guest and for providing and making good impression it is important that front office staff is professional and friendly towards guest. ď‚·Dealing with guest and identifying and understanding their problems related to the service of hotel. ď‚·Manager is responsible for arrangement of staff and their scheduling. ď‚·Manager of front office is plays a role to liaison between front office staff and general manager of the hotel. This is important as general manager cannot deal with staff directly and manager needs to be liaison. ď‚·Front office plays most important role in making first and last impression of the guest, this requires that front office manager really works hard so that hotel can provide pleasant environment for the guest so that their impression is good and they return to hotel. Role and Responsibilities of the Reservation Manager includes- ď‚·Important role and responsibility of the reservation manager is that manager keeps contact with central reservation department. ď‚·Reservation manager also plays role for contacting ravel agents (Firdaus, 2019). This is because they can provide special offers for Hilton Hotel to increase the bookings of the hotel. ď‚·Reservation manager has responsibility to work with hotel sales team so that they can price the room as per demand and season and revenue requirements. This is added by
their responsibility in ensuring that sales strategies are acceptable to changing demands and conditions. ď‚·Keeping record of bookings of Hilton Hotel is also the responsibility of Reservation Manager and forecasting revenue on the basis of reservation. ď‚·Other than this daily duty of hotel reservation manager is to work with many areas of business of Hilton Hotel and to know effect of each others practices. ď‚·This is the responsibility of reservation manager of Hilton Hotel to train the reservation staff. Role and Responsibilities of Guest Service Manager ď‚·Guest service manager has duty to ensure that guests of the Hilton Hotel have been properly escorted to their room after completion of check in procedures (Clarke, Robinson and Mayo, 2018). ď‚·This is responsibility of the Guest service manager to ensure that staff requirements are fulfilled in Hilton Hotel to complete all the daily activities. ď‚·To ensure that environment of hotel is safe and secure it is responsibility of guest service manager to check and ensure that security system of the Hilton is functioning properly and is in good condition. ď‚·Guest service manager of Hilton also looks after that complaints of guest is properly resolved and guests are attended on special requests. ď‚·To train staff to provide better services is also responsibility of guest service manager. Role and Responsibilities of Executive Housekeeper ď‚·Their responsibility in Hilton is to administer housekeeping and laundry facility and ensuring clean environment for the guests. ď‚·Their role is to schedule weekend work and assist manager to schedule staff and organize efficient care of the building and public area on everyday basis. ď‚·ExecutiveHousekeeperisresponsibleforefficientworkingadministrationof housekeeping department and ensuring compliance with all the operational standards and organizational regulations (Davidson, 2018). ď‚·Design policies and procedures according to requirements of standards and schedule all rotational shift of the staff.
ď‚·Maintenance of safety and hygiene and perform all appraisals for staff regularly and coordinate with engineering and front office staff. ď‚·Management of incoming supplies and preparing reports which are required to present to management. Role and Responsibilities of HousekeepingFloor Supervisor ď‚·To inspect all the guest areas for cleanliness and deploying staff for the same. ď‚·They are responsible for the performance of floor boys in Hilton. ď‚·They are required to supervise room attendant. ď‚·It is the responsibility of housekeeping floor supervisor of Hilton to organize and facilitate the room making process (Burke, Sanney and Clapper, 2019). ď‚·They are responsible for daily allocation of rooms and deep cleaning tasks to team members. ď‚·They are responsible for cleanliness of guest rooms, corridors, and heart of the house area of their floor. Keylegal and statutory regulations within Hospitality Industry Food safety regulations Food and Beverages is one of the key function of all the hospitality organisations. There are various reasons which require hospitality industry to comply with food safety regulations. Hilton Hotel is also operating under hospitality industry. Hence, it also required to comply with food safety regulations. Food safety standards includes that food does not have any ingredient which have been restricted to use in making of the food. This includes avoiding all type of harmful and hazardous ingredients in the food, mostly which are made of chemicals. Food safety in Hilton Hotel also requires maintaining hygiene. Hygiene includes hygienic place and personal hygiene. In Hilton Hotel food safety also includes handing foodborne complaints. All the people who are engaged in the food service and food production activities are required to maintain personal hygiene (Bohle and et.al., 2017). This requires that individuals engaged in food production wear all the safety clothing.
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Food safety does not include that only people who are engaged in food production are required to consider food safety practices those who are serving food are also equally responsible for safety of food. Food safety at hospitality also includes maintaining food at proper temperature, getting the supplies and ingredients from safe places and keep the supplies and ingredients at hygeinic places. Employee Welfare In hospitality industry due to nature of employment and unique employment attributes they are required to put extra attention for their employment practices this is also added by variety of employees that exist in hospitality industry and in Hilton Hotel. Types of employees in Hospitality industry are- Permanent and seasonal workers which have been differentiated by the law. Permanent are those which work for hotel all the time and seasonal workers are those which are hired by Hilton Hotel for a specific short period of time. Workers which work part-time are are underage also have specific protection by law. This is because hospitality industry is supposed to work 24 hours a day. Employees of the hospitality industry are also paid wage and overtime payments (Mensah, 2019). This requires managers to guard against violation of such laws. Occupational health and safety laws are also applicable in hospitality industry. Hilton Hotel is required to comply with various laws which are important to follow for the welfare of the employees. Laws are related with payment and remuneration, working time and occupational health and safety, compliance with employment standard. Laws which are required to be followed by fair labour standard act. Equal employment opportunity, as per this rule and law Hilton Hotel cannot discriminate on any specific basis and feature of the employeewhilehiringandfiringemployees.Occupationalhealthandsafetyrefersto maintaining proper conditions that employees are safe at the hospitality industry and any condition of the hotel is not harmful for the health of the employees. Legal Compliance Hospitalityindustryundertakesvariousactivitiesandallthemhavetheirindividual regulations and law governing them (Fiori and Foroni, 2020). Laws in general which are
required to be followed by hospitality industry are laws on guest- tenant relationship. Maintainanc4e of public health by providing specific area for smoking and creations of smoke-free zones. Food hygienic standards. Consumer safety standards and laws for consumer safety and consumer rights. Analysis ofYield Management/Revenue Management Revenue Management is one of the key concept within hospitality, this is because with the help of revenue management owners and managers of hotel are able to anticipate demand of the hotel services and optimize availability and pricing, so that they can achieve the best possible financial results (Kimes and Wirtz, 2016). The widely used definition of revenue management in hospitality industry is “to sell the right room to right client, at right time, for the right price, through the right channel of distribution and which is moist cost-efficient”. For the purpose of revenue management Hilton Hotel uses performance data and analytics. This help managers of the hotel to predict demand of the rooms more accurately than otherwise and predict most likely consumer behavior. This prediction helps managers to make more right decisions about regarding their pricing strategy and distribution strategy, so that they can maximize revenue which in ultimately maximize profit of the Hilton Hotel. The reasons which make revenue management a important practice for the hotels are- this allows managers of hotel to make the most out of the perishable inventory of their hotel room. This also allows them to generate maximum revenue and profit. More important element of this is that Revenue management allows for more rationale decisions as this is based on data and previous trends and consumer behavior. This is important that hotel is able to sell most and all of its available room this is because the room and inventory of hotel is perishable and non booking of the room will not reduce the expenses of the hotel which are in the form of fixed cost of the hotel (Mensah, 2019). This is why it is really important to manage revenue and make proper strategy for the business of Hilton Hotel. In revenue management there are some elements which make it suitable for hotels to apply revenue management. These elements are-
Fixed Capacity,This is important that revenue management is applied in hotel because capacity of the hotel is fixed. This is because hotel cannot increase the number of rooms available in case the demand in higher. Perishable Product, in case any room of the hotel remain unsold the hotel cannot earn from that room next day revenue of that room is finished for a day. High fixed cost and low variable cost,almost all the cost related to hospitality operations are fixed only few are variable which are related with guests. Products of the hotel can be priced differently, hotels can change the price of their product it is not necessary that one room which is sold and booked for a particular price today will be sold for same next day (Fiori and Foroni, 2020). From revenue management hotel can decide suitable prices to attrct guests and also increase its revenue. Products can be sold in advanced, this means that hotel can sell its services in advance and this is why revenue management is helpful as hotel have idea about the availability of the rooms and what revenue they can make. All these reasons are important to consider to understand the importance of the revenue management. CONCLUSION On the basis of above discussion it can be concluded that services of the rooms division of the hotel are very important this further includes front office and housekeeping of the hotel. Housekeeping of the hotel is known as its backbone and front office plays important role in making first and last impression on the customers. Later report includes roles and responsibilities of various managers and executives of the hotel. On the basis of this it can be said that all the managers and their responsibilities are important for efficient management of the hotel so that it can give its guest exceptional experience.
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REFERANCES Books and Journals Bappy, S.S., 2019. Service Blueprint in the Hotel services: A study on Radisson Blu Water Garden Hotel. Bohle, P and et.al., 2017. Work organisation, bullying and intention to leave in the hospitality industry.Employee Relations. Burke, D. D., Sanney, K. J. and Clapper, D., 2019. Digital Accessibility in the Hospitality and Tourism Industry: Legal and Ethical Considerations. Clarke, J. E., Robinson, O. and Mayo, C., 2018. Trouble in hotel paradise housekeeping department: A case study. Davidson,L.P.,2018.HousekeepingbyDesign:HotelsandLaborbyDavidBrody. InBuildings & Landscapes: Journal of the Vernacular Architecture Forum.(Vol. 25, No. 1, pp. 111-112). University of Minnesota Press. Dejarme, F.O and et.al., 2016. Evaluation on the Extent of Learning Towards Rooms Division Internship:BasisforCurriculumImprovement.LPU–LagunaJournalof International Tourism and Hospitality Management.3(2). pp.22-32. Fiori, A.M. and Foroni, I., 2020. Prediction accuracy for reservation-based forecasting methodsappliedin RevenueManagement.InternationalJournal of Hospitality Management.84.p.102332. Firdaus, M. N., 2019.The Role Guest Service Agent in Explaining Hotel Room to Foreign GuestatGrandMercureHotelBandung.MuhammadNaufalFirdaus; 147010012(Doctoral dissertation, Sastra Inggris). Hossen, M., 2019. Managing Front Office Operation Of A Study on Hotel Eastern Residence. Juhász-Dóra, K., 2017, July. Analysis of additional hotel services in the international luxury hotels–a case-study from Budapest. InProceedings of the International Conference on Business Excellence.(Vol. 11, No. 1, pp. 884-892). De Gruyter Open. Kimes, S. E. and Wirtz, J., 2016. Revenue management in restaurants: Unbundling pricing for reservations from the core service. Mensah, I., 2019.Environmental Management Concepts and Practices for the Hospitality Industry. Cambridge Scholars Publishing. Varra, L. and Rossi, C., 2019. Role and Activities of Revenue Manager between Individual and Team Competencies: Empirical Evidence in a Tourist Destination.Journal of Service Science and Management.12(7). pp.832-858.