Rubicor’s Employee Value Proposition & Opportunities for Improvement

RUBIRCOR’S EMPLOYEE VALUE
PROPOSITION &
OPPORTUNITIES FOR
IMPROVEMENT
1

Abbreviation
EVP - Employee Value Proposition
HR – Human Resource
2

Introduction
The globalization of individuals has increased difficulties of firms to retain their valuable
employees (Sokro, 2012, p 170). Employees being the most important resource in an
organization, HR managers are packaging more benefits and rewards aimed at greater employee
retention. Employers are focusing on Employee Value Proposition (EVP) to combine benefits
and rewards which are received by the employees in return for the performance they deliver at
the workplace (Frow et al, 2014, p 330). Rubicor in Australia focuses on employee value
proposition by providing opportunities for improvisation of employees. The current scope of this
essay discusses Rubicor’s employee value proposition by discussing the opportunities that the
organization provides. The extent such value proposition’s alignment with its business strategy
and drawing from unique strength is discussed.
Analysis
The Rubicor Group happens to be leading recruitment and human resource service provider in
Australia, New Zealand, and Asia. The company provides HR consulting, management,
workforce recruitment and payroll services (Rubicor, 2019). They have an extensive network of
a specialized team providing personal services in a customized manner. Rubicor has offices
across Australia, New Zealand and Asia that offers employees to work with the world’s leading
employers in their respective region. It is providing EVP to their employees through rewards,
development, inspiration, and opportunity. EVP includes offerings that the organization provides
in exchange of capabilities, skills, and experience, that an employee contributes to the
organization as per Minchington (2005). Manpower Australia is a human resource consulting
firm that delivers recruitment solutions to diversified clients in Australia, they are providing EVP
through extensive development and by providing an opportunity to employees. With increasing
employee diversity and internationalization of employees, attracting and retention of talent has
become harder than ever before, hence EVP has emerged to be highly relevant in organizations.
Mirvis (2012) states that rewards, development, and opportunity can provide best practices to
attract employees. Rubicor draws its unique strength from being able to reward the high
3