Business Plan for Rosta Coffee

This business plan discusses the market analysis, financial analysis, marketing mix, and industry analysis of Rosta Coffee, a wholesaler of coffee beans and related products.

[Business Plan
Title]
[Business Plan Subtitle]
Image/photo

Table of Contents
I. 1.0 Executive Summary.........................................................3
II. 2.0 The Business...................................................................4
2.1 Objectives
2.2 Vision Statement
2.3 Mission Statement
2.4 Core Values
2.5 Company Ownership/Legal Entity
2.6 Location
2.7 Interior
2.8 Hours of Operation
2.9 Products and Services
2.10 Management
III. 3.0 Market Analysis...............................................................6
3.1 Market Analysis
3.2 Industry Analysis
3.3 Competition
3.4 SWOT Analysis
IV. 4.0 Marketing........................................................................8
4.1 Target Market and Market Segments
4.2 The Marketing Mix
Products/services
Price
Place
Promotion
V. 5.0 Legislation and Risk Management..................................9
5.1 Laws and Regulations
5.2 Insurance
5.3 Risk Management
VI. 6.0 Financial Management..................................................10
6.1 Start Up Capital
6.2 Income and expenses
6.3 Financial Reports

VII. 7.0 Appendix........................................................................12

1.0 Executive Summary
This report has build the business plan of the coffee wholesaler which is
known as Rosta coffee. The company provides coffee beans, coffee
equipments and also coffee related other items. This report has discussed
market analysis, financial analysis, marketing mix, industry analysis etc.
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2.0 The Business
2.0 Business Overview
Rosta coffee is the wholesaler of the coffee business. Company is
known for its good quality of coffee beans. They have many variety of
coffee beans and that separate company from their competitors. They
have roasted coffee and supply them within Australia. With the
respect of coronavirus they had introduced changes in their services.
Like offering free home delivery to their customers in order to
increase the sale.
2.1 Objectives
The objective of the business is to provide good quality of coffee beans to
the customer in order to satisfy their needs and also achieve company’s
objectives.
2.2 Vision Statement
Their vision is to become authentic coffee provider and also trade ethically
to support local coffee shop.
2.3 Mission Statement
Their mission is to manufacture high quality of coffee beans and satisfy
needs of customers who wishes to buy good quality of coffee.
2.4 Core Values
The business is valuable as it supports the local coffee shops.
2.5 Company Ownership/Legal Entity
The business is acquired by an individual solely which means that it is the
sole proprietorship. They are the manufacturers as it provides coffee beans
to retailer and coffee shops to satisfy their needs of coffee. The advantage of
sole proprietorshipis that it offers quick decision making. As the business is
only carried by single owner so he has having power to take all important
decisions and that facilitate quick decisions.
2.6 Location
They have store at which they sell coffee beans at the wholesale rate is at
Green street, Sydney, Australia. The reason behind selected this location is
the more footfall at this area. Proper parking facility is also available at
their along with adequate public transport facility. This is the clear strategy
to attract more customers towards the company.
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2.7 Interior
The interior of the store of Rosta coffee is very attractive and the different
feature which they have as compare to their competitor is the interior of
their store and the display of their products. Company has displayed their
products in such a manner that attracts lots of retailers. The interior itself
have the coffee aroma and that helps in increasing the sales of the
company.
2.8 Hours of Operation
They operate 10 hours in a day.
2.9 Products and Services
Rosta coffee is offering coffee beans, coffeerelated equipment and
other coffee items. Company believe in innovation is that is why they
regular came with changes in the variety of coffee. They study market
trends and try to manufacture such products which is highly in
demand from their customers. So that they can beat the competition
and increase their market share. Company is humble and listen to
every query of retailer as they believe that listening to the issues or
suggestions will give the company potential to improve.
2.10 Management
It is the single owner who manage this business. Although he is having the
people of skilled and knowledgeable people. Owner is also having
experience and knowledge of coffee beans. Employees which are working in
the company are hard working and do every possible thing so that company
can achieve its objectives. Owner has worked in the company which deals in
coffee and this is the strength and main reason for the success of the
business. Although company have good operational team but they should
also recruit good accounting team.
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3.0 Market Analysis
Company uses social media for the marketing purpose. As they know the
power of social media in influencing the decisions of the customers.
Through social media platform it is also easy to target large customer group
3.1 Market Analysis
The target market for the company is the people who fall within the age of
15-50 years. As in this age group people prefer coffee more because this
age group people study and also work in the office and for that purpose they
require coffee so that can feel active.
What is your target market? (Who is most likely to buy your products or use your services?) What
are the demographics? What is the size of your potential customer base?
Where are they? How are you going to let them know who and where you are and what you have to
offer?
If you believe that you have something new, innovative or that isn’t generally available: How do you
know that there is a market for it—that people are willing to pay for what you have to offer?
Consider the market you are trying to reach: Is it growing, shrinking or static?
What percentage of the market do you think you will be able to reach? How will you be able to grow
your market share?
Note: You might include a chart, such as the one that follows, to demonstrate key points about your
market potential at-a-glance.
3.2 Industry Analysis
Rosta coffee is operating in retail industry and have lots of opportunities as
this industry evolve very fast.
3.3 Competition
Rosta coffee operate in highly competitive environment and to increase
their market share they study customer behavior so that they can always
remain one step further from their competitors.
Who else is doing what you are trying to do?
Briefly describe several of your nearest and greatest competitors. What percentage of the market
does each reach? What are their strengths and weaknesses? What can you learn from the way they
do business, from their pricing, advertising, and general marketing approaches? How do you expect
to compete? How do you hope to do better?
What indirect competition will you face, such as from internet sales, department stores, or
international imports?
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How will you keep abreast of technology and changing trends that may impact your business in the
future?
Competitor Analysis
Competitor Description Strengths Weakness
Other local brand
They also manufacture coffee Rosta coffee have
more variety than
other brand.
Offer the same product
Established
brands
The other also get retail the
coffee and other equipments
Rosta coffee have
better
sustainability and
market value
Aggressive competition
Innovation
It is a favored aspect under
which adequate range of
working standards is increases
and enhanced over regular
basis
Rosta coffee
always worked on
to make sustained
innovation as per to
fulfill need and
requirement of
marketplace.
It is a time consuming
as well as cost taking
process through it is not
always possible that
company have adequate
amount of funds to
invest.
Technological
advancement
It is an aspect under which
company make possible
changes as per technological
improvisation.
Rosta coffee
always worked on
to improvise the
working efficiency
thus induces timely
based
advancement on
regular basis.
The technological
advancement is a very
costly procedure as
under this company
have to train its
employee about new
technology through
which possibility to
make changes is hard
and complex.
3.4 SWOT Analysis
Strengths Weaknesses
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 The biggest strength is the brand
name and also their high quality
product which attract customers.
 Rosta coffee have higher brand
value and accurate sustainability
with this customer get connect
with better attentiveness.
 Once company gets involved in
controversy that rosta coffee copy the
packaging of other brand.
 There are many other competitors those
worked in coffee retailing that develop
aggressive market competition
Opportunities Threats
 Growing demand for the coffee is
the biggest opportunity.
 The likeliness and attractiveness
of customers towards coffee
develop better opportunities.
 High level of competition in the same
field.
 Market competitor is a threat as with this
profit margin get reduced.
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4.0 Marketing
4.1 Target Market and Market Segments
Segmentation:
On the basis of age they see the customer both young and adult.
Targeting:
Company target the age group between 15-50 years.
Positioning:
To attract customers they give add on social media.
4.2 The Marketing Mix
Products/services
Coffee beans and coffee related equipments is the main product.
Price
They opt for low pricing strategy to attract more customers.
Place
Customer can purchase their products at store and online as well.
Promotion
Company use social media for the purpose of promotional activity.As it the
cost effective and time saving method of advertisement.
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5.0 Legislation and Risk Management
5.1 Laws and Regulations
Legal Requirements Licensing and permits
Food products For this purpose food related license is required
Business registration License from the government authority
Hygiene It undertake with the formal training which is required to train
food safety and hygiene. In addition local authority offers
adequate information about food hygiene course.
License The coffee operate assure to have license of alcohol selling
along with license of any activity related to entertainment such
as music performance etc.
Health and safety It is published by Food standards agency that is responsible to
maintain all the food safety standards. It serves active areas
which inspect of healthy premise.
HACCP Hazard Analysis and Critical Control Point (HACCP) is a
procedure followed by food safety procedure that assists to
produce safer food by updating adequate records.
Insurance It is essential while working in public sphere and
this form of insurance comprise of public liability,
context cover and employer liability.
Inspection The local authorities enforced to maintain food
hygiene and in this authorized officer check the
premise about that safer and adequate hygiene is
provided or not.
Traceability In comprise of rules that assist to maintain direct
control about supply chain under which services
are recorded altogether with batch number and
delivery dates.
5.2 Insurance
Compulsory Insurance Discretional Insurance
Raw material insurance Health insurance of employees.
Fire insurance Health and safety insurance
Product liability insurance public and product liability
insurance
Content and stock insurance Employer liability insurance
Liability insurance personal accident insurance
Building insurance business interruption insurance
Content insurance Charities and trust
Stock insurance Accident and injury insurance
Legal expense insurance Listed and heritage insurance
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5.3 Risk Management
Risk Consequence Likelihood Risk Treatment
Money risk Can go out of
budget
nil Assign money to
every activity
carefully
Technology risk Decrease market
share
nil Try to adopt
advanced
technology
Innovation and
development
requirement of
adequate investment
higher By analyzing the suitable
innovation for business
Competitors risk Aggressive market
competition
higher By inducing accurate
strategy and initiative as
by per based on its
competitors
Sustainable
development
to enhance moderate
values and attribute in
marketplace
moderate For this assure to make
effective and efficient
utilization of resources
Fund development based on return of
investment
moderate For this management
assure to manage and
control asset and liability
of the business
Working workers might get de-
motivate
higher In this workers get
motivate as by paying
favorable wages along
with that offering suitable
benefits as per
requirement and need.
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6.0 Financial Management
6.1 Start Up Capital
Sources of Funds Start up Items
Bank loan For startup capital
savings Purchasing machinery
Crowd-funding Coffee beans
Venture capital Equipments
Government subsidiaries Infrastructure
6.2 Income and expenses
Income Expenses
Sales Advertisement expense
turnover Salary expense
Revenue generation taxation
Profit margin Staff cost
Clientele Rent
marketing Investment and endowment
Partnership Training and development
Investment in training Infrastructure development
Price changes Promotional activates
additional services Sales boys
financial management Electricity
6.3 Financial Reports
Financial Report Description
Balance sheet Give information about assets and liabilities
Income statement provide information about debt and equity
Statement of cash flows Reflect change in balance sheet and income which affect
cash equivalent and cash.
statement of change in equity It comprise comprehensive income which consist of profit
and loss statements
statement of financial position It represent liabilities, equity, assets of business.
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7.0 Appendix
Other documents you can include in the appendix are:
 Photographs of the business and its products
 Details drafts of your proposal
 Layout designs of floorplan of premises
 Financial statements if provided
 Any other documents applicable to the business or your proposal
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