International Business: Expansion Strategies for Ruskin's Cafe in Canada

International Business

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Analysis and discussions..................................................................................................................4
1. Brief overview on the Ruskin's Cafe.......................................................................................4
Rationale for going international.................................................................................................4
2. Discussion on the country where Ruskin's Cafe expands their business.................................5
Models for process of international market.................................................................................6
4. Barriers which a company faces on expansion internationally................................................9
5. Critically evaluating the implementation approach for internationalization process of
specified target market.................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Executive Summary
The report has discussed the concept international business and models of expansion in another
country. The organization wants to expand their business at international level is Ruskin's cafe.
They want their business in Canada as well, with the help of PESTLE analysis. It has been
analysed that circumstantial information for direction on expanding the business in the new
country. With the help of Porter's five forces it also analysed the power rates which can affect the
businesses.
INTRODUCTION
International business refers to the growth and expansion of a business. It refers to the
purchasing, selling and services which starts their another business outside their national border.
All organizations willingly to go international market and have a common goal which to increase
their economic worth when applying for new trade transactions. The organization which
expanding their business is Ruskin's Cafe. At Ruskin's Cafe they offer the nice food, visitors can
have perfectly cooked and delicious food. Cheesecakes and fruitcake are one of the speciality of
Ruskin's Cafe. In this report it stated that the Ruskin's cafe is expanding their business to another
country, some models and strategies are also analysed in this report which helps them to the
process of selection of market. Some strategies and barriers which an organization face after
entering the new place internationally.
LITERATURE REVIEW
Theme1: International business and its importance
As per the view of Morita, T. and et.al., (2020) International business relates to any situation
where the manufacture or statistical distribution of goods and services crosses country
borderline. Globalization that modify towards a more dependent and incorporated global
economy, that creates greater possibility for international business. As stated by Schiele, H and
et.al., (2022) such globalization can take place in term of the human action and where they can
begin the goods and services easily.
Theme2: Rationale for going internationally
As said by Sunarya, P.A., Bernard, D.D. and Damanik, D.M., (2019) Generally companies go
international because they want to develop or expand their business. The profit of entering
international market include generating more income, competing for new gross sales, new

investment chances, modify, reduction of costs and recruiting new people. As mentioned by
Schulze-Horn, I. and et.al., (2020) Going international is a strategy that determine by a variety of
component and is typically enforced over the time.
Theme3: Barriers faced by firm internationally-
According to Morita, T. and et.al., (2018)there are a lot of barriers which is faced by companies
during the expansion internationally. Language and culture barriers occurs when if they do not
speak the same language as the customers, communication is going to be challenge. Local
competition can also bear upon the business. As per the views of Park, S. and et.al., (2018) In
the opinion of The organization has been very careful and aware of what the challengers are
doing in order to control the advantages they have over the organization.
MAIN BODY
Analysis and discussions
1. Brief overview on the Ruskin's Cafe
The cafe which is chosen in this report is Ruskin's cafe, where they offer a good taste.
Ruskin's cafe wants to expand their business from UK to another company, for a better growth.
This cafe has well- trained and well-mannered staff to attain the guests.
Rationale for going international
Some reasons Ruskin's Cafe is going international is mentioned below:
Improving profit margins- This is one of the common reason for entering international
business. When growth strategies are used up on the national level, the upcoming style of an
organization often moved out international growth. Ruskin's Cafe wants to increase their
customer base to improve the growth of their business. They can create the same loyalty across
the worldwide businesses and their profits can increase and business can grow as well. Doing
business worldwide may open up with the advantages of new financing opportunities.
Competing for new sales- Nearly affiliated to the goal to build up traditionally, the
profit margins is one of the desire of any organization to increase their growth. Even if the cafe's
operators are contented with the current revenue, global expansion can boost up to improved
general revenues. Being the first to get in a business but in the other country can provide
significant benefits (Lester, J., 2018). If the Ruskin's Cafe do not enter a global business very