International Business

INTERNATIONAL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
ANALYSIS & DISCUSSIONS.......................................................................................................5
Overview of the company & rationale for going global.........................................................5
Critical discussion of the country recommended for entry....................................................7
Demonstration of application of the suitable models and theory related to global market
selection and strategies for entry process..............................................................................8
Various barriers faced by the company while expanding globally......................................11
Critical evaluation of the approach of implementation for internationalization process in the
specified target market based on the analysis.......................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

EXECUTIVE SUMMARY
By expanding internationally provides various benefits to the business of the company as
it not only enhances the business performance but also aids for attaining growth and
developments by fulfilling the pre defined goals. The business organization may develop by
getting all the benefits at inter national platform. For developing and growing in another country,
it is very crucial to critically examine the selected market place conditions and modes for
entering in the global markets. The company has been selected for this purpose and the
company has various exposures for taking the business at international platform.

INTRODUCTION
International business consists of the full range of cross borders goods and services or
resources exchange among the 2 or more countries(Collinson and et, al., 2020). The exchange
may go beyond the monetary exchange for physical products including global transfers of
various other resources like individuals,intellectual property for ex- copyrights,patents,
trademarks and data. The businesses involved in global business ranges from big multinational
companies thousands of employees running business in many nations around the globe as
importer or exporter. For engaging in global business requires the understanding of legal
requirements and regulations of the respective nation in which the company wants to operate.
The company selected for this project is Wessex Advanced Switching Products Limited (Wasp)s
which is a famous mid sized firm in United Kingdom. It was established in the year 1974. It
deals in customized rotary switches used in professional applications consisting of military
communications,custom membrane switches and keyboards and touch screens for use in
defence,food manufacturing and many more. The company wants to expand its operations in
DENMARK for global expansion. The project states the company's overview, models and
theories aiding the company for international expansion with the critical analysis of strategies for
entry and various barriers faced in the global expansion.
LITERATURE REVIEW
According to (Hamilton and Webster, 2018). the global business is refereed to as the
business which operates the functions of the business across the boundaries of the countries. In
short it encompasses the buying and selling of products and services among the 2 or more than 2
countries. For many business organizations the decision making,production of goods, products
and services selling etc. which are impacted by many factors. Cost of the goods play a important
role in the companies which operates in the markets which are developed like United State of
America and Europe. Global business helps in the growth and development of the international
economy and there are many risks also. As every nation have its own government rules and
regulations,inflation rates and currency which may effect directly the model of business of the
business organization. The most common challenges which is faced by the business organization