Ryan Air Case Study

Ryan Air
Case Study

Table of Contents
INTRODUCTION......................................................................................................................3
TASK 1.....................................................................................................................................3
1. Performing SWOT and PESTLE analysis for Ryan Air....................................................3
2. Problems faced by Ryan Air that require immediate attention with its reason..................5
3. Describing management concept and theories to solve the problems occurred.................6
TASK 2.....................................................................................................................................8
4. Evaluating the project report studied by sharing the experiences......................................8
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
Business consists of internal and external surroundings which further involves the
factors of macro environment that impact organisation either positively or negatively. This
project is based upon the Ryan Air which was introduced by Christopher Ryan, Liam
Lonergan and Tony Ryan in 1984 being most popular for its Irish Budget airlines. It is an
ideal company for others in maintaining least-cost effectiveness for its airline services
(Caputo, Borbély and Dabic, 2019). This project analyse the SWOT and PESTLE analysis for
determining the impact of macro factors on business. It further identifies the problems which
are to be managed by proper direction and control of managers. Additionally, it describes the
management concepts and theories which are applicable to solve the problems of business.
This also analyse the evaluation for study of project report by sharing experiences to meet the
interest of stakeholders.
TASK 1
1. Performing SWOT and PESTLE analysis for Ryan Air
Business is defined as commercial, industrial, professional, etc., which develops
motivation of employees to perform their task effectively in producing and selling goods for
maximisation of profits. The business surroundings are categorised on internal and external
environment which creates internal strength and opportunities to overcome its weakness and
threats to achieve success. Managers of Ryan Air build competitive advantages to compete
with their rivalries such as Easy Jet, Wizz Air, etc., to sustain in perfect competition market.
It further apply SWOT and PESTLE analysis to determine the impact of macro factor in
business environment with reference to Ryan Air are mentioned below:-
SWOT Analysis:- This framework is the abbreviation of internal strength and
weakness with external opportunities and threats. It is referred as planning technique to
determine the competitive strategies to attain success by achieving organisation goals and
objectives (Danford and et.al., 2014). Managers of Ryan Air implement this analysis as to
analyse their strength which creates an opportunity for business to remain stable in competing
market by controlling the risk which creates weakness and threats to survive. This is
explained as under:-
Strength ( S ) Weakness ( W )
 The Ryan Air consists of least-cost
effectiveness which attracts more of
customers to travel for luxurious and
comfortable journey.
 This airline industry consists of
flights at short duration which leads
customers to meet their destination
easily without consuming more time.
 The Ryan Air faces the problems of
employee relations as they are not
able to develop trust, faith and co-
ordination among each other, that
creates disputes in business.
 The organisation lacks in developing
customer relationship services which
create negative impact on their loyalty
and support.
Opportunities (O) Threats ( T )