Ryanair Case Study

Ryanair Case Study
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT and PESTEL Analysis................................................................................................3
Main Problem faced by Ryanair.............................................................................................5
Solution to the Problem explained with two management theories.......................................7
Experience in writing the report.............................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Ryanair is the largest airline group in Europe and was founded in the year 1984. Ryanair
Holdings group connects nearly 200 destinations in a total of 40 countries. The company has
approximately 19,000 highly skilled employees working for it and delivering on-time
performance (Ahmed and et. al., 2019). Ryanair Holdings is an industry leader with a safety
record of 34 years and is regarded as one of the cleanest airlines of Europe. It is the parent
company of Lauda, Buzz, Ryanair DAC as well as Malta Air. The company is regarded as the
largest low-cost airline in Europe. This report includes a PESTEL and SWOT analysis for
Ryanair, identifies a problem that the company is facing and proposes a solution for the same
using different management theories. The report also involves a written short report about
experience while writing.
MAIN BODY
SWOT and PESTEL Analysis
SWOT Analysis Strengths – Ryanair is one of the lowest airlines all over the world with lowest unit
costs. Also, the company’s airfares are lower than any of its competitors and covers a
total of 200 destinations. Due to a large size and low fares, Ryanair has been able to gain
a competitive edge over other players in the market. The company has an online
reservation system wherein customers can book tickets and manage itineraries easily. It is
financially stable and has been able to grow its business in various untapped markets.
Also, the company has been able to attract more customers by constantly innovating its
services.
 Weaknesses – Apart from being one of the most successful airlines worldwide, the
company lacks behind in managing its employees’ relations as well as work conditions.
This can lead to many piolets as well as crew members walking out of the system and
looking out for other opportunities (Alsumairi and Tsui, 2017). The company has been
expanding its fleet aggressively which can lead to overcapacity in the coming years.
Another weakness is that Ryanair’s regional airports are at a far distance from the city
due to which travellers find it difficult to locate the same.
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