Consumer Decision Making Process for Ryan Air's Holiday Package

Ryan air’s holiday package
ticket
.

INTRODUCTION
Consumer decision-making is about assessing their needs, gathering information,
evaluating decisions and finally taking a purchasing decision. These motives are
physiological and environmental and economic variables like different cultures,
organization and moral attitudes can be impacted. The project report is based on
product of Ryan air plc. The product is a holiday package which will be being
offered on discount due to summer vacation. The reason of choosing this product
is that customers may attract from this product. This is so because it will be
provided on discount to customers and they might select it for summer vacation.

Consumer decision making process
Consumer decision making process: It can be defined as a type of process in
which an individual takes decision regards to buying a product. This
consists below mentioned steps that are as follows:
• Need- A person who purchases a cold drink or a bottle of mineral water
identifies a need for thirst. In these situations, though, there is typically no
scope for knowledge and determination of alternatives. This move is often
called unmet need identification. The need is a purchasing origin or power.