Marketing Management Orientation Sample Assignment
Added on 2021-02-20
6 Pages1316 Words190 Views
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Ryanair
Table of ContentsINTRODUCTION...........................................................................................................................1a. Marketing management orientation........................................................................................1b. Marketing orientation and Societal marketing orientation.....................................................3Conclusion.......................................................................................................................................3Recommendations............................................................................................................................3REFERENCE...................................................................................................................................4
INTRODUCTIONMarketing is the way to running a business by using different ways which attractscustomer more. Different marketing co9ncepts are used by companies that help to fill the needsand wants of customers. Marketing is not related to sales of organisation but also it involvesthose activities that attracts people, promote products and services, increase brand image andenhance business activities in order to make higher profits (Armstrong and et. al., 2018). Ryanairis selected organisation to understand the concept of marketing that uses different ways ofmarketing to attracts the people and convert them in to customers. There are different types ofmarketing concepts such as product, production, societal, marketing and sales concept. Ryanairis using products as well as marketing concept to sale its products and travelling services.Different topics going to cover in such report that are marketing management orientation andsocietal marketing orientation which influence customers to maintain the profitability. a. Marketing management orientationMarketing management is the management process that is used to identifying andsatisfying customer's requirements. All functions are managed by marketing manager whoevaluates what customers wants and how it can be satisfied. The main object of marketing isincrease sales volume, growth rate, increase market share, promote social responsibility, returnon investment and promoting the positive image of company. In case of Ryanair, in starting itwas faced many problems due to which the profitability decreased. In 2003 the share price ofRyanair was so high and the worth is more than British Airways (About Ryanair, 2019). It hasadopted an effective marketing concept to provide airline seats at less prices which attractedcustomers more and it become profitable airline in Europe (Gordon and et. al., 2018). Differenttypes of marketing management orientation are used by Ryanair that are as explained:Marketing concepts - It is the philosophy that used by firm to analyse the needs of theircustomers and decision are made accordingly. Ryanair is using this concept by making pals andimplementing them in effective manner. The marketing manager of Ryanair prepare differenttype so marketing strategy by identifying their needs and wants regarding travelling thatinfluence customers and make feel them happy. It provides economic and high class of travellingtickets which customers wants and also provides other facilities which help customers to choosethis organisation further also (Ying and et. al., 2018). 1
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