This presentation provides a case study of Sainsbury, the second largest chain of supermarkets in the UK, and discusses the internal and external factors that impact the overall business activities of the company. It includes a PESTEL and SWOT analysis of Sainsbury, which helps in identifying the macro external forces affecting the organization and its strengths, weaknesses, opportunities, and threats. The presentation emphasizes the importance of understanding internal and external factors for maintaining the financial stability of the organization and running its operational activities and departmental functions smoothly.