Introduction to Business Studies: Internal and External Factors, SWOT Analysis, Pestel Analysis, Marketing Mix

This presentation on Introduction to Business Studies covers the internal and external factors affecting business operations, SWOT analysis, Pestel analysis, and marketing mix. Coffee Pod, a UK-based company that manufactures and blends coffee beans from various parts of the world, is used as an example. The presentation also includes social factors affecting the company, such as societal norms and attitudes towards immigrants. Subject: FY021. Course Name: Business Studies. College/University: Not mentioned.