Marketing Plan for Sainsbury: Objectives, Customer Analysis, Competitors Analysis and Budget

Marketing plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Executive summary: ...................................................................................................................3
Mission statement: .....................................................................................................................3
Objectives:...................................................................................................................................3
Customer analysis ......................................................................................................................3
Competitors analysis:..................................................................................................................4
SWOT analysis: .........................................................................................................................4
Marketing Strategies: .................................................................................................................5
Budget.........................................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing plan is defined as the operational documents that contains various strategies of
advertisements and promotions that is implement by organisation to generate lead among all
competitors and reach target market. Marketing plan is the most important part of overall
business planning and strategy. It is the strategic roadmap that is used by the business to
organize, execute as well as monitors all business strategies over a specific period of time. In this
report the chosen organisation is Sainsbury which is one of the largest organisations founded in
the year of 1869 by John James Sainsbury. Headquarter of organisation is situated in London,
England, UK. The report covers marketing plan of Sainsbury that includes objectives, market
analysis and budget.
TASK
Executive summary:
Marketing plan is defined as the comprehensive document or blueprint that provides
various advertisements and marketing strategies for accomplishing all business goals and
objectives (Aburame, 2020). In the marketing plan of Sainsbury objectives, customer analysis,
market analysis and budget is discussed.
Mission statement:
Mission of Sainsbury is to provide quality products to customer at reasonable and
affordable prices for satisfying all needs and demands of customers.
Objectives:
 To increase sales of organisation by 20%
 To enhance customer satisfaction and business revenue by 15%
Customer analysis
STP approach: STP marketing model that stands for segmenting, targeting and positioning in
specific market place.
Segmentation: Sainsbury divides whole market into various small segments according to
their characteristics, traits and needs (Cvitanović, 2018). Respective organisation divides markets
in various groups of people who shops online and offline groceries and dairy goods.