Strategic Management of Sainsbury: Issues, Strategies and Improvements

This report analyses the strategic management of Sainsbury, including its external and internal environment, pros and cons of strategic management, recommended strategies, and strategic issues. The report also discusses theories related to strategic management.

Global Strategic
Management

INTRODUCTION
Strategic management is known as the process in which all the management and the planning
process is involved and this has the involvement of cost and resources of the business and this
helps in attaining the organisational goal an aim of the business. As there are various factors in
the business which can impact in the strategic management process and this can help the
business in analysing various external and internal factors of the business and this can also done
with the action plan of the business. As this is an strategic planning of the business and this helps
in developing and formulating the business and this can also helps in analysing the potential risk
and opportunities of the business and this can help the business in the better performance. As this
report is about Sainsbury and this is known as the second largest supermarket chain and this is
founded in 1869 and its headquarter is located in London. As this report involves the strategic
planning and process which this organisation uses for there better expansion and development in
the business and this report also includes the strategic issues and the risk of the business and this
can be analyse and identify by using tools in the business.

TASK
As Sainsbury is the organisation which deals in supermarket and is known as the second largest
supermarket chain in supermarkets at global level. As this is also known as the largest digital
retailers. As this organisation mainly focuses on the customer experience and this can help the
business for growing the business at the global level(Westney 2021). As this also provides
various services to the business which can help the business in gaining competitive advantage
and this also gain various better values in the business and this can also help in contributing the
ideas of the business. As this organisation vision is to be the number one company for the better
customer experience to there customers winches in increasing the loyal and potential customer
base of the business. As this organisation is aloes sustainable and this can also help the business
and resolving the better issue to the business and this can also impact in the better strategic
management of the business. As Sainsbury has the main objective and value towards and this is
related to health as this provides the better food with health as this organisation has made
changes in the quality of food and these are also sourced at international level in the business for
the better and sustainable environment. As the recent strategic management and strategy which is
followed by Sainsbury is giving the better services to the customers and with the effective
quality management in the business(Hansen 2020).
Strategy and the strategic management is the important part of the business and this can help the
business moving towards there organisational goals and aims in order to fulfil this organisation
make different strategies an this can helps the business in gaining short term and long term goals
of the business in an effective manner and this also helps in attaining competitive advantage in
the industry and this can labs help in achieving success in the business and this can also be
applied by various identification and analysation of the external and internal factors of the
business. As better and effective strategy can also help the business in gaining various benefits in
the business and this also increases the goodwill and image of the business and this can helps the
business for increasing the revenge growth of the business(Andersen Torp and Linder eds 2019. ).
As there are various strategic planning in Sainsbury is giving the best quality of food and at
reasonable pricing and this is making it an organisation of value as this organisation is also
helping in tge better growth of the business which is increasing their customer experience and
this is expanding the market in an effective manner. As the main strategy this organisation is
following to build the engagement in the business in an effective manner as this is helping the

business In an effective manner and this is also leading in increasing the customer base of the
business. AS Sainsbury is also building there market space and this is developing the better
targets to the business and with an effective management process of the business and this can
aloes maximises the value and this also helps in developing various opportunities in the business.
External and internal environment
External environment
As external environments is the important part of the business and this is also important to
analyse for the better and approached manner and this is also helping the business in gaining
aims and objectives of the business and this is impacting in the performance level of the business
as this can help the business in there better strategic planning and this can also effect in the
business functions and operations and for analysing this supply chain management analysation is
also important for the business as this can help in the effective management in the business as
this can also impact in the energy level of the business and this is also known as the procedure of
the strategic management of the business as this is helping the business and this is also impacting
in the market share and market growth of the business. As in this it also has the involvement of
the macro and micro environment and this is important to analyse as this helps in analysing and
identifying the factors which can impact in the profit and success of the business and after this
strategies are formed and this can make the level more identifies and in an effective
manner(Schühly 2022.). As this can also involve the stakeholders of Sainsbury which is internally
and externally and the external stakeholder are the competitors, suppliers and customers which
help the business for an effective management process and this also helps in developing the
strategies at global level and this can also be done by analysing the demographics of there
targeted market.
Internal environment
As this is within the environment and this involves various factors which can impact in business
functions and its different operational management as within the business analysation is also
important in the business as this can a help the business in gaining better profit rates to the
business and this can laps develop the control on the business over strategic management of the
business. AS in the management system all the operations is required to be managed in an

effective form and this can also help in fulfilling all the aims and objectives to the business and
this can also helps in reducing various cost of the business and with the allocative use of
resources in the business as this can help the business and this can benefit the business in an
effective manner and this can give an competitive advantage to the business(Aithal and Aithal
2019). As this can also be used and analysed in the different cost and resource form. As this also
involves various forms which can help the business in moving forward and also helps in strategic
management of the business effectively.
Technology
AS this is important to analyse while making an strategy and the strategic plan as this helps the
business in formulating the required technology and in an business it is important to remain
updated with the latest technology as this also gives an adverse advantage to the business. As
Sainsbury uses the latest technology in the business operation which can help the business in an
strategic form of view.
Physical
As while making an strategy it is required to analyse all the physical resource of the business as
this can help the business in gaining the knowledge of there own business and this can be in the
form of latest reports in the form of information and this also involves the machinery of the
business which is transforming the products of the business in an effective use and this can help
in gaining long term and short term goals in the business(Kumar, Pandey and Mukherjee 2021.).
Human
As in an organisation it is important for an business who by using there effective knowledge and
skills can help the business in gaining various advantages as this can help the business in making
the projects and upgradation work and in an effective form. As this also increases the decision
making process of the business for the effective management of the business and this can lads
allow better advantage to the business and this is also impacting in the business and in an
operational manner.
Pros and cons of strategic management
Strategy is known as the business upgradation method which can help the business in increasing
the market share and market growth of the business. AS business sand impact in the business and
this can also be used by the effective management system and this can also help in gaining

various advantages in the business operations and functions in the business and for the effective
management if the business and this can be done by using tools and techniques of the business.
In this strategy can be implemented and can give success and profit to the business. As Sainsbury
is also using various strategies but in the business it has there own benefits and disadvantages of
the business effectively(Witcher 2019).
Pros
As in an business whenever strategies is changes it brings some kind of advantages and
disadvantage to the organisation. AS after the effective analysation of the resources and the cost
of the business according to the strategy and this can impact for making there organisation
customer service better and this also reduces the switching of customers to there competitors
and this also increases the goodwill in the market and gives an competitive advantage to the
business effectively(D’Cruz 2018). As this strategy can help the business in effective time
management process and this can also reduce the cost of the business.
Cons
AS strategies also has there advantages and this also sometimes weakens the business and there
operations and sometimes this organisation strategy also fails and then this can also increases the
cost of the business and this an also waste the resources of the business as this can effect in the
business operations and functions of the business in an effective manner and this can make the
management system work more harder and make more strategies for resolving the problems in
the business(Hoskisson and Harrison 2021). This can also be resolved by an effective analysation
of points and this can be dine with the use of effective tools and techniques in the business which
will help the business in analysing he various important factors of the business.
Improving strategies
In an business strategies are required to be improved in every stage of life and this can help in
the better process of the business and this can also help in the effective management process and
this also helps in increasing the performance in the business as this can be done with the help of
various techniques which is used by the top management and the leaders of the business as this
can also be done to modify the business model in an effective manner and this can also set the
priority of the business and this can help in fulfilling all the aims and strategic desires of the
organisation(zu Knyphausen-Aufseß and Santarius 2021). As this can be dine with the process of

effective planning and with the integration of each resource in an effective form and this can
make the strategies work effectively and this an be done with the teamwork and the this can be
applied in increasing the performance of the business and this can also improve the revenue
growth of the business and this can increase the success rate of the business. In an business all
the models are allocated in an effective form and this can make an better change in the business
and this can make the different management and the planning cycles of the business and this can
make the business profit in an effective manner and this make the strategy work for the long
time basis and this can also helps in ensuring the business about profit and success and this can
impact in the business activities and increases the profit of Sainsbury effectively. As strategies
are required to be made with the goal setting and this can be dine with the tool SMART as this is
the best tool for Sainsbury which can help the business in analysing there aims and target rate of
the business(Shams and Belyaeva 2018).
Recommended strategies
As there are various recommended strategies which can be used be Sainsbury and this can also
impact in the business activities effectively. As in an business strategy is required to be an core
business activity and this can also be done by using the stakeholders and this can be done with
the analysation of external and internal analysation of the stakeholders and other can also help
the business and this can also help the business in reducing the cost of business and this can help
in increasing the productivity and this can also increase the sales of the business for the better
management of the business(Kurbanov 2020). As this organisation can also improve the quality
and packaging of the business as this can give an competitive advantage to the business and this
also helps in increasing the slae so the business and gives better exposure and expansion to the
business. As diversification is the main recommended strategy to Sainsbury as this can help in
developing various activities in the business and this can also reduce the risk of failure and
improve the rate of profitability in the business. As specialization is also one of the factor in the
business which can be used as the recommended strategy to the business as this can make the
cost of the business bearable and this also helps in increasing the cost of business, As in an
business it is important to expand the business at global level while following the global tactics
in the business as this will also lead in increasing the demand of the customers which increases

the business slaes effectively. As this can impact the business and this can also make the
business profitable and increase the success rate of the business effectively.
Strategic issues
As with the effective management there are also various strategist risk and issues faced by the
organisational and this can make the business functions reduce there effect. As in an business
this can also become challenging and can impact in the framework of the business and this helps
in the better engagement of the business which increases the gaining chances of mission and
vision of the business and this can also impact in empowering the business(Pham 2020). As the
strategic issues which is faced by Sainsbury is framework of the business as this can impact in
the profit rate of the business and lack of alignment is one of he issue facing by Sainsbury and
this is impacting in reducing the profit eats of the business as for developing an effective strategy
it is important in the business and this can impact in gaining objective of the business for
maintaining the resources and costs aligned in the business and this altos result helpful in
launching the effective quality and management of the products and services to their customers
effectively.
Theories
As in an business there are effective theories which is used in the business to identify various
factors of the business which can help the business in attaining proper growth and management
of the business. There are various tools and techniques which can be used by the business for the
better management and the most effective tool which is used to analysing the business operations
effectively is porters five force as this is described below.
Porter’s five force
This is known as the strategic tool and this is used by Sainsbury for analysing various factors of
the business and this can help the business gaining and increasing he customer base of the
business and this also helps in increasing the market share and market growth of the business sin
an effective manner and this can also make the distribution channel active and with an effective
supply chain management of the busyness and this can make the business more profitable. As
Sainsbury is has no threat of new entrant as this organisation is already having an high goodwill

power and image in the market which is increasing the level of profit in the business. As
Sainsbury has high bargaining power of suppliers and this is increasing the suppliers power
effectively. As Sainsbury has low bargaining power of buyers as there are various competitors in
the business who sell same products with different offers and this is impacting in the business
operations and this can also make the customer switch there powers and this can increase the
quality of the products and services of the organisation effectively(Rodpai and Hong-ngam 2020).
As this organisation is also having an high threat of substitute power as there are various super
chain market in the business which is selling the same products and services in the market, As
Sainsbury is having high competition in the market which sin increasing the revenue growth for
the business sand also leading to the high profit.

CONCLUSION
This report has concluded that strategic management is important in the business at global level
for anlaysing various factors in the business and this can also done in the process for the business
better development and growth and this can help the business in the better performance and in
giving the direction to the business effectively. As this is an important factor in the business
which can also be made in analysing the various factors which an be analysed by analysing all
the external and internal factors in the business and this can be done wit the help of using tools
and techniques. As this report has also concluded that there are various strategic risk and issues
and this can be resolved by using various strategies in the business and at the global level.

REFERENCES
Books and Journals
Westney, D.E., 2021. MNCs and cross‐border strategic management. Strategic management: State of the
field and its future, pp.301-318.
Hansen, M.W., 2020. Toward a strategic management perspective on local content in African extractives:
MNC procurement strategies between local responsiveness and global integration. Africa Journal of
Management, 6(1), pp.24-42.
Andersen, T.J., Torp, S. and Linder, S. eds., 2019. Strategic Responsiveness and Adaptive
Organizations: New Research Frontiers in International Strategic Management. Emerald Group
Publishing.
Schühly, A.M., 2022. Cultural Influences on the Process of Strategic Management. MIR Series in
International Business.
Aithal, P.S. and Aithal, S., 2019. Strategic Management of Universal Technologies for Redefining
Productivity & Performance. International Journal of Applied Engineering and Management Letters
(IJAEML), 3(2), pp.81-95.
Kumar, S., Pandey, N. and Mukherjee, D., 2021. Cross Cultural and Strategic Management: a
retrospective overview using bibliometric analysis. Cross Cultural & Strategic Management.
Witcher, B.J., 2019. Absolute essentials of strategic management. Routledge.
Adizov, B.B., 2020. PRINCIPLES OF STRATEGIC MANAGEMENT ON THE EXAMPLE OF HIGHER
EDUCATION INSTITUTIONS. Theoretical & Applied Science, (5), pp.323-327.
Wunder, T. ed., 2019. Rethinking strategic management: Sustainable strategizing for positive impact.
Springer Nature.
D’Cruz, J.R., 2018. Strategic Management of Subsidiaries 1. In Managing the multinational
subsidiary (pp. 75-89). Routledge.
Hoskisson, R.E. and Harrison, J.S., 2021. Keep the conversation going: Theory and method in strategic
management. Oxford University Pressin press.
zu Knyphausen-Aufseß, D. and Santarius, T., 2021. Strategic management, the theory of the firm, and
digitalization: Reintroducing a normative perspective. Corporate & Business Strategy Review, 2(1), pp.41-
53.
Shams, S.R. and Belyaeva, Z., 2018. Dynamic capabilities, strategic management and competitive
advantage: A debate and research trend. In 11th Annual Conference of the EuroMed-Academy-of-
Business-Research Advancements in National and Global Business Theory and Practice (pp. 1724-
1727). EuroMed Press.
Kurbanov, D., 2020. Improving the strategic management of investment activities.
In ИННОВАЦИОННЫЕ ПОДХОДЫ В СОВРЕМЕННОЙ НАУКЕ (pp. 115-121).
Pham, P.M., 2020. International Strategic Management.

Rodpai, P. and Hong-ngam, J., 2020. Strategic management in a public hospital by balanced scorecard
and economics analysis. International Journal of Trade and Global Markets, 13(1), pp.126-133.