Environmental and SWOT Analysis of Sainsbury's Food Retail Company

PRINCIPLES OF
MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
BACKGROUND.............................................................................................................................3
MAIN BODY..................................................................................................................................4
Environmental analysis................................................................................................................4
SWOT ANALYSIS.....................................................................................................................5
CONCLUSION................................................................................................................................7
RECOMMENDATION...................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers to the activities which a company undertakes for promoting their buying
and selling of products and services. This process also includes the advertising selling and
delivering of products to the consumer. In this project the chosen organization is Sainsbury's
food retail company which is a retailer for different food items. The mission of this organization
is to provide the customers with the high quality of food which the best taste and endurance. The
purpose of this report is to understand how the environmental factors both macro and micro will
impact the business of this organization. Swot analysis has been done for this organization to
recognize the strengths, weaknesses, opportunities and threats. From analysation of these factors
this project will be able to provide recommendations to how the business can be improved.
BACKGROUND
Sainsbury was founded in 1896, by john James and wife Mary Ann Sainsbury. They
opened their first store as by offering retail fresh foods products and expanded product ranges for
serving various grocery products to large number of consumers with a broad range of great
value, high quality products, strong availability and excellent customers service which is
delivered to consumer in global markets (J Sainsbury plc - Company Profile, Information,
Business Description, History, Background Information on J Sainsbury plc, 2022). The company
is focusing for expanding its brand products into various range of portfolio as for driving strong
image and profitable growth for the company by ensuring sustainable support to business at large
level. The annual revenue of company is around $38.005 billion in 2021, with having retail sales
of non-food and food products of supermarket stores. It is recognised as second largest
supermarket as by fostering its sales for earning profits around 720 million pounds. Furthermore,
remuneration committee of company paying colleagues and employees by being transparent
according with the performance. As for executive directors’ company is paying 80 % on basis of
EPS, Savings, ROCE. Also, the CEO of company remains account for around 250 % of salary
with accounting to current shareholder remuneration policy . also, with introducing two thank