Product and Service Development: A Case Study of Sainsbury's Recycled Plastic T-shirt

PRODUCT AND SERVICE
DEVELOPMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisational overview..............................................................................................................3
Process involves in development of products and services and consumer integration level.......3
Evaluation of range of products and services related to lifecycle stage......................................4
Evaluation of managing the lifecycle stages and justification for the selected product line
management choice......................................................................................................................6
Choosing one product line management choice:.........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Product and service development also termed as the new product management which
comprises of series of stages that highlights the conceptualisation, designing, manufacturing of
the new product and services (Francisco, Junior and Sant’Anna, 2020). Product development
plays a significant role for the organisation as it ensures the better values for the potential
consumers as well as make sure that there are such demands that company’s products are at
possible highest quality before taking the product into market. Sainsbury a second largest
supermarket chain of United Kingdom, headquarter is present in London, England company
deals with variety of products and have greater market share. Following report will cover the
product development of firm which discuss the processes which involves within new product
development. It also covers the life cycle stage of products and covers the requirement of product
line management for individual product.
MAIN BODY
Organisational overview
Sainsbury a retail supermarket chain which have diversification in their product, company
operates globally and considered as the largest UK retailer of groceries. Firm owns the Argos,
nectar, Sainsbury’s Bank brands company is committed with sustainability and to deliver
valuable and better products to consumers (Zheng and et.al 2019). Company sells groceries,
clothing, homewares and other financial or electrical services. Their focus on quality,
sustainability and provenance makes them unique from other brands their offering makes the
consumer to buy their products and services.
For this report specific new product have been selected which is “recycled plastic T-shirt”
which is sustainable and do not cause any harm to consumer. It will be available at affordable
price and also available in customised size so every consumer can avail it.
Process involves in development of products and services and consumer integration level
New product always plays a crucial point for the success of the business where the
organisation aims to carry out proper market research to identify the factors that can be easily
incorporated with the development process. It is also a series of stages where it comprises of the