Sales Planning and Operations Assignment - Loreal
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Added on 2020-01-28
Sales Planning and Operations Assignment - Loreal
Added on 2020-01-28
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SALES PLANNINGAND OPERATIONS
Table of ContentsINTRODUCTION...........................................................................................................................3TASK1.............................................................................................................................................31.1...........................................................................................................................................31.2...........................................................................................................................................4M1 Role of personal selling in marketing process.................................................................1D1 Marketing strategies in personal selling process..............................................................11.3...........................................................................................................................................1TASK 2............................................................................................................................................22.1 & 2.2 Covered in PPT......................................................................................................2TASK 3............................................................................................................................................23.1...........................................................................................................................................23.2...........................................................................................................................................33.3...........................................................................................................................................33.5 ..........................................................................................................................................5M3 Specific skills required in sales team...............................................................................5TASK 4............................................................................................................................................54.1...........................................................................................................................................54.2...........................................................................................................................................64.3...........................................................................................................................................6D3 Conducting trade exhibition to attract targeted customers...............................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONSales planning is the purpose in the steps of sales in management field. It is effectivetechniques which involves sales predicting, demand management, management of targets,function in the procedure of sales management process. Sales planning is an effective methodinterest based game to be play to increase sales and business. Sales planning is the method ofarranging activities that are important to achieve goals of business. The plan includes acalculation to results out the profit based business and achieve goal(Autry, 2013). It can be usedto present to reach the goals. Sales planing includes two parts such as information and tomaintain the strategy to achieve goal. It is a fundamental quality of behaviour in business. Itusually follow the new formation of product, as L'Oreal plan for that. It is the basic part in themanagement process. The cited firm always plan the different techniques according to theenvironment and demand of the customer.TASK11.1Now days L'Oreal plays an important role as personal selling. There are various productslike cosmetics, hair care publications etc. the sales are considered to promote the launchingproduct or new changes or techniques are applied to increase business(Winston, Carter, 2013.).As the sales increases demand and expectations of customer increase and give the priority tomake changes according to customer requirement. Merchant can personally attend customer andsatisfy customer and solve their issue. Personal selling is not to sales the product, it to promotethe products and make belief by their product and make regular customer . Personal sellingcreates the relationship from different customer and make more and more customer. There arefew aspects which increase the promotional mix are as follows:-
To advertise programmes – It cab be high priced and need to plan forward to meet theexpectation of customer, and maintain the public relations.Struggle will succeed if it has been ideas, corporate and set the target on the desire ofcustomer and set the willing results. Sale promotion – It need to be very effective and managed by their objectives forpromotion and to calculate the results.Direct marketing – It gives the benefits and profit for the organisation by using the whilstand whatever the customer choice and does the different activities for the product ofL'Oreal . To represent sales – It promote the sales for achieving goals to increase the business ofcited firm and for motivation,target, training are the skills to develop business andeffective.1.2There are various stages for customer decision making as why they should purchase theproduct are as follows :1.Recognition is needed – It is sometimes determined as the most important activity for thecustomer to take the decision that the product specification and the product they arepurchasing and for buying recognition is compulsory. 2.Information search – It is the important step for the customer to search about theinformation of product either on external and internal environment and to find out theresults and various information which is related to buyers choice.3.Evaluation of alternatives – It the factor which heavily includes the customer attitude andnature and the involvement of other significant which encourages the evaluation process.4.Purchasing decision – The premium stage is to buy is the most important and difficultwhich take place. It states two factors such as negative and positive feedback from othercustomer and reach the level of motivation and promotion.There are the few factors of sales programmes in L'OREAL as follows :Sales objectivesTo apply sales strategiesTo forecast the salesTo form sales structure
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