Sales and Promotion Research Paper 2022

Running head: SALES AND PROMOTION
SALES AND PROMOTION
Name of the Student
Name of the University
Author Note

1SALES AND PROMOTION
LETTER OF TRANSMITTAL
Buffo Shan & Chang Youth
Marketing Managers
To Ms, Gaya Tahile,
Director of Marketing and Sales Department,
Tourism Australia,
101 Silsolo Road , Australia,
5000009, Australia.
Dear Ms Young,
Beneath this is an enclosed promotional campaign report for the J.W Marriott which was
requested by you in the email which was sent to me on August 17th 2019. The following report
has been completed with huge amount of research work in to the current performance of the
current resort. The report also includes an in-depth market insight of J.W Marriott. If the
promotional campaign leads success then there will be overall 12% improvement in the brand
awareness. It is also recommended that the promotional campaign should be using various types
of social media activist to integrate with the sales and revenue management.
Sincerely,

2SALES AND PROMOTION
Enclosure : Report from promotional campaign.
Table of Contents
LETTER OF TRANSMITTAL.......................................................................................................1
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................3
Suitable promotional campaign strategy.........................................................................................5
Establish target market....................................................................................................................6
Communication objective of your promotional campaign..............................................................8
Identify the competition...................................................................................................................9
Types of communication channels................................................................................................14
Key Performance Indicators..........................................................................................................15
Budget for your promotional campaign.........................................................................................16
Conclusion.....................................................................................................................................16
References......................................................................................................................................18