Sales Cycle of Johnston's for Luxury Handbags in Europe

MN5072
INTERNATIONAL
SELLING AND
NEGOTIATION.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SALES CYCLE OF JOHNSTON'S............................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The sale cycle is define as the repeatable and the tactical process that is followed by the
company in order to turn the lead into the potential consumer for the organization (Critchley,
2020). The product chosen for this project is handbags as with increasing purchasing power of
the consumer, handbags has become most desired products worldwide. Demands of Handbags
products are raising with the increasing social media as user. At the same time aesthetic
handbags give new look to the outfit that anybody wears. Not only this considering that Europe
has the highest market share in luxury handbags and consumer chooses premium quality
products in the market of Europe handbags are the best choice to sale consumers of Europe. The
sale cycle chosen to convince consumer is of JOHNSTON' S as it is able to attract large number
of consumer at one time and will benefit the owners of the company be increasing its
profitability in the market.
MAIN BODY
SALES CYCLE OF JOHNSTON'S.
The sale cycle is defines as the process that allowed company to undertake the process of
selling to its potential consumer in the market. JOHNSTON' S cycle will go to be addressed in
the below points (Riley and et.al., 2021). The benefit that anyone gets will sale cycle is that it
makes company efficient. At the same time its make easier to onboard new products if it the
potential to sale is higher. The large amount of efforts can be utilized in the same direction to
Illustration 1:
https://www.lifestyleasia.com/hk/style/class
ic-timeless-designer-handbags/