Sales Cycle of Johnston's for International Selling and Negotiation

MN072 INTERNATIONAL
SELLING AND
NEGOTITATION.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SALES CYCLE OF JOHNSTON'S............................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
International selling refers to the transactions of the products and the services between
two or more countries. It gives the countries and the consumers a great opportunity to avail the
services and goods that are not easily available or are scare in their boundaries (Koponen,
Julkunen and Asai, 2019). Whereas, the negotiation during the international trade helps in
building great relationships between the countries. A sale cycle is defined as the tactical and
repeatable process that is followed by the salespeople such as the salesmen and saleswomen in
order to generate the lead and turn them into the final customer (Maude, 2020). This cycle also
helps in determining the next move and also provide the right idea of the lead within the sales
cycle. Thus, it is helpful in improvising the ways of sales and increase the productivity of a
company's sales department (Helmold and et.al., 2020). Here in this report, the product which
has been selected is the luxurious shoes, as the people in the world are becoming highly inclined
towards the fashion and shoe are one important part of the fashion. There are also different social
media platforms which influence the whole world by coming up with new designs of the
fashionable products and so are the people of the society becoming more concern about their
shoes. For this very product, the sales cycle of JOHNSTON' S has been selected as it has proven
to be a very effective cycle, that is able to attract large number of customers towards the
companies and also increase the profitability of the companies.
MAIN BODY
SALES CYCLE OF JOHNSTON'S
The particular sales cycle of JOHNSTON'S refers to a process which allows a company
to effectively carry the process of selling of its products to the targeted audience and the potential