This report examines the sales development and merchandising strategies employed by Holiday Inn Express, focusing on the Newbury Park branch. It analyzes key product/service components, buyer behavior factors, advertising media, and internal/external merchandising practices. The report also evaluates personal selling techniques and operational design influences on sales revenue, providing recommendations for improvement. The study highlights the importance of understanding customer needs, utilizing effective marketing strategies, and implementing robust sales training programs to maximize sales and profitability.