Sales Management: A Case Study of Tesco

Unit 39: Sales Management

Table of content
• Introduction
• Brief overview of company
• Justification on particular products
• Features of products
• Classification of sales leads
• Sales pitching
• Negotiation techniques
• Conclusion
• References

Introduction
• This presentation is based on sales management
which is used by every business organisation.
• It is great concept through which company can focus
on the practical application of sales.
• With the help of sale management concept, Tesco
can improve its operations and functions.

Brief overview of company
• Tesco is largest Grocery and retailer company of UK.
• It was founded in the year 1919 by Jack Cohen.
• There are overall 6,533 stores of Tesco in all over the
world.
• Around 4,76,000employees contribute to generating
high sales and revenue.
• It is basically a retailer company which offers a wide
range of products and services to customers.