Sales Management: Key Principles and Techniques

Sales Management
Task 4 and Task 5

Cover Content
 Introduction
 Managing Customer Relationship
 Key Principles and Techniques
 Importance of developing sales strategies
 Core Finance Principles and Successful Portfolio Management
 Recommendation
 Conclusion

Introduction
 Sales management is a quite vast discipline in business which helps in
enhancing sales of a company thereby leading to enhanced growth and
profits as well.
 Sales management is an essential tool whose main focus is to
practically apply sales tools and techniques which will further help in
maximizing sales and profits in a business

Key principles and techniques
 Various techniques of CRM include outsourced solutions, off the shelf
solutions, customer software and managed solutions as well.
 Outsourced solutions
 Customer oriented software
 Master the art of possible
 Excel at delivery