Sales Management: Task 4 and Task 5

Sales Management
Task 4 and Task 5

Cover Content

Introduction
 Sales management is a quite vast discipline in business which helps in
enhancing sales of a company thereby leading to enhanced growth and
profits as well.
 Sales management is an essential tool whose main focus is to
practically apply sales tools and techniques which will further help in
maximising sales and profits in a business

Managing Customer Relationships
 For enhancing sales and profits of a business it is necessary that every
business concern focusses on adopting customer relationship
management.
 Customer relationship management is a process which managers of a
business undertake to improve customer's satisfaction and develop
stronger and effective relationships with them.