Sales Planning and Operations Assignment - British Gas Company
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Added on 2020-01-28
Sales Planning and Operations Assignment - British Gas Company
Added on 2020-01-28
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SALES PLANNING ANDOPERATION1
Table of Contentsa) A brief introduction.................................................................................................................3b) Explanation about sales strategies and its development in line with corporate objective.......3c) Importance of recruitment and selection process....................................................................4d) Evaluation of the role of motivation, remuneration and training in sales management in thecontext of British gas...................................................................................................................4e) Explanation about sales activity and control sales output.......................................................5f)Explanation of the use of databases in effective sales management.........................................6g) Development of sales plan for induction cooker.....................................................................6h)Investigation opportunity for British gas for selling in a new international market................7i) Investigation opportunities for British gas for using exhibition and trade fair........................7CONCLUSION................................................................................................................................82
a) A brief introductionIn an organisation, sales is a crucial activity through which marketer can earn determinedprofitability from the market. Sales is an activity under which company offers goods and servicesto customer and their value is determined in terms of money. In this manner sales planning isalso very important because with the help of this, company can set its target customers andcommunicate with them in relevant, meaningful ways (Arnett and Wittmann, 2014). Thefollowing report provides a depth understanding and knowledge about sales activities andplanning with respect of British Gas organisation. In addition to this role of motivation,remuneration, training and recruitment and selection has been also addressed in this report.b) Explanation about sales strategies and its development in line with corporate objectiveAs per the given case scenario, British Gas is a famous recognised energy company whichis a part of Centrica. Centrica has established in 1997 and consists of eight energy relatedbusinesses in the UK. Its main aim is to deliver the high quality of gas and electricity tocustomers in the UK and Europe. Cited venture also deals with the installation and maintenanceof domestic central heating and appliances. Being a heating sales advisor of cited firm i canconduct a meeting with Mr John and convinced him for purchase central heating. In this meetingmy primary objective is to convinced John so as he can purchase the central heating. For thisobjective i will use my effective communication skill through which he can impress and inspirefor purchase. If John will consciously listen my word and identifying the profit and use of thisproduct then i can assume that may be he will purchase my product. If in case, he will refuse myproposal to purchase the product then my second objective is to identify the reason that why he isnot agree to purchase product.In order to attain the cited firm objective it is very important to set sales strategies, it is aplanning through which company can get product and services in front of people who need it. Inorder to set sales strategy, it i important to develop a systematic planning through which productcan put in the market (Bilginer and Erhun, 2015). After develop a systematic planning, companywill choose promotional tool through which marketer can influence customer to purchaseproduct and services. Once promotional technique will choose , in next stage, marketer can selectdistribution channel through which product and services can directly deliver to customer in themarket.3
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