Sales Planning and Operations

Sales Planning and Operations
Task 2
2.1, 2.2

Introduction
In this presentation new product line has been introduced by
L'Oreal that aims to target new segment of customers and
thus influence consumers towards firm. Business introduces
L'Oreal White Perfect cream product for women of the age
group 25-35 as they are more focused towards their skin
care. Hence, it helps L'Oreal to influence target consumers
towards firm and thus enhances sales and profitability of
firm in market. For this, business aims to undertake effective
marketing mix strategy in regard to promote the products or
services and enhance business sales in market.

New range of L'Oreal

Marketing of L'Oreal White Perfect
Cream
Introduction of such cream which provides whiteness as
well as glow attracts women of 25-35 age group and thus
helps them to maintain their skin in dry season. Also, it is
considered as the best product in body care range and
thus available in different flavours that influences
consumers towards firm.

Positioning the brand
L'Oreal marketing team carries out best functioning in terms of improving the
brand image of firm in the minds of consumers. Thus, it could be identified
from evaluating STP which is as follows-
 Segmentation
 Targeting
 Positioning

Pricing strategy
L'Oreal identifies its target market for whom the
product is manufactured and thus sets the price
accordingly. For instance, White Perfect cream is
approximately ranged up to Pound 15. Also, it is
charged differently as per the size and flavour and
thus satisfies the needs of customers. Due to such
competitive prices it is demanded more by customers
and thus sales and profitability of firm can be
enhanced.

Marketing strategy
L'Oreal aims to undertake effective marketing strategy
such as promoting the White Perfect cream through
social media and deliver information to wide range of
consumers. A majority of people are using social
media and thus they could be informed easily. Also,
TV advertisement and hoardings are considered as
the best way through which consumers can be
attracted towards purchasing L'Oreal product and
improve business performance in market.

References
Goh, S. H. and Eldridge, S., 2015. New product introduction and supplier
integration in sales and operations planning: Evidence from the Asia
Pacific region. International Journal of Physical Distribution & Logistics
Management. 45(9/10). pp. 861-886.
Hoyer, D. W. and Maclnnis, J. D., 2012. Consumer behavior. Cengage
Learning.
Krush, M. T. and et. al., 2013. Enhancing organizational sensemaking: An
examination of the interactive effects of sales capabilities and marketing
dashboards. Industrial Marketing Management. 42(5). pp. 824-835.

Thank You
Any Questions?