Sales Planning and Operations

Sales Planning and Operations
Task 2
2.1, 2.2

Introduction
In this presentation new product line has been introduced by
L'Oreal that aims to target new segment of customers and
thus influence consumers towards firm. Business introduces
L'Oreal White Perfect cream product for women of the age
group 25-35 as they are more focused towards their skin
care. Hence, it helps L'Oreal to influence target consumers
towards firm and thus enhances sales and profitability of
firm in market. For this, business aims to undertake effective
marketing mix strategy in regard to promote the products or
services and enhance business sales in market.

New range of L'Oreal