sales planning and opperations

TASK 2

INTRODUCTION
Sales planning is a strategy which is used to set sales targets and tactics
for the organization. In respect to this, business will identify their market
where they need to take steps through organization can meet with targets
easily. Sales plan is assist to defines goals, set targets and select right
strategies that can be used for enterprise.

SALES PLANNING
The sales planning process is very essential element for the
success of the organization. It is done through systematic
planning. In this context, Avon need to develop strategic
marketing plan which help to develop effective sales planning
process.

CONTINUE...
In order to carry sales plan following elements can be considered by
Avon for develop their new product in the marketplace:
 Features
 Pricing strategy
 Target market
 Budget
 Marketing

FEATURES
Avon company make their product that is winter care lotion in
systematic manner. In this context, they will concentrate on
moisturise cream which make healthy skin of women.

PRICING STRATEGY
In order to develop the new product of Avon company, organization
can use premium pricing strategy. In this context, they can
demonstrate high price of herbal lotion because customers wants
quality products.

TARGET MARKET
In this step, Avon select their target population for develop
herbal product in the marketplace. In this context, organization
can target women who are more concious about their skin.

BUDGET
In this context, cited firm support to their product by make budget for
herbal lotion. In respect to this, organization determine almost £450
for developing their new products. Thus, they can attract more
customers towards the business.

MARKETING
Avon can take advantage to capture the market, through adopting
appropriate strategy. In respect to this, they can market their
products through social media, seminar, newspapers and word of
mouth, etc. In this context, business can achieve competitive
advantage.

THANK YOU