Sales Planning

Sales Planning and
Operations
Task 2

About the company
• It is an American international manufacturer and direct seller of beauty,
household and personal care products.
• Founded in 1886 by David H. McConnell.
• Headquartered in New York City, USA.
• 5th largest beauty company and 2nd largest direct selling company in the world.
• Business model is based on personal door-to-door selling approach.

Sales Presentation
• Avon is one of the leading cosmetics company in the world.
• Deals in Makeup products, Skincare, Haircare, Personal care, Fragrences
• Two types of makeup products – Avon Colour and Simply Pretty.
• Skin care products include – Nutra Effects, Anew, Avon Care, Clearskin,
Naturals, Solutions, Avon Men.
• Fragrances – Women’s Fragrances, Men’s Fragrances, Body Spray and Mist,
Roll on Deodorants, Perfumed Essentials.

Sales Performance of Avon
• One of the leading companies in cosmetics industry
• 2nd position just after Amway Corp.
• Avon’s market share in global direct sales declined from 11.3% in 2010 to
8.6% in 2014.
• In USA market share slumped to 4.3% in 2014 from a record high 10.2% in
2007.

References
• Cheng, A., 2015. Avon is no longer the No. 1 global direct sales company. [Online].
Available through: < http://www.marketwatch.com/story/avon-is-no-longer-the-no-1-
global-direct-sales-company-2015-02-12 >. [Accessed on 7th October 2016].
• Wang, X., 2010. A production planning model to reduce risk and improve operations
management. International Journal of Production Economics. 124(2).pp. 463-474.
• Tang, Q. and Perevalov, E., 2008. An approximation manpower planning model for after-
sales field service support. Computers & Operations Research. 35(11).pp. 3479-3488.

Thank You!!!