Integrated Marketing Communications Presentation 2022

Samsung
Group
Integrated
Marketing
Communications

Introduction
 The purpose of this presentation is to enlighten the
reader with the details about the implementation of
integrated marketing communication for the Samsung
organization. The aim of the organization is to
redesign the plan in such a way that the company
successfully captures the interest of the customers in
the business environment (Almutairi, Mehta, Al
Rashidi, Villa, & Anggawinata, 2019).
 The marketing objectives and budget will help the
organization in effectively allocating funds for the
communication project of the business. More details
about the presentation are discussed below:

IMC Plan
 Integrated marketing communication refers to the
process of communication that makes sure that all
forms of communication are fulfilled for the
organization in the business environment. This plan will
help the organization to make use of all promotional
tools to attract the customers and retain their interest.
 Advertising, direct messaging, public relations etc. are
some of the tools of IMC plan. In this process, Samsung
will define a marketing campaign that would help the
organization to create effective strategies that can
convert the stranger into customer of the company
(Alzahrani, Corban, Hsu, Lu, & Dai, 2017).

Marketing communication goal
and objective/s
The marketing communication goals and objectives
refers to the purposes of the IMC plan that the company
Samsung should fulfil with the implementation of the
campaign so as to initiate productivity for the business.
Below mentioned are the objectives for Samsung:
 Creation of awareness for the brand
 Stimulation of want of the brand in the international
market
 Increment in the market capitalization
 Increasing sales by 15%
Successful implementation of these objectives will help
the organization to grow in the business environment.