International and Sectoral Marketing for Samsung TVs

International and sectoral marketing 1
International and Sectoral Marketing
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International and sectoral marketing 2
According to Ronald (2015, p 659) Global marketing is a process where marketing
strategies of a company is adjusted so as to adapt to conditions in other countries. Local
marketing on the other hand, is where customers and clients buy products in the area which they
are produced. In this topic, we will discuss several marketing communication initiatives used for
Samsung TVs to see how they have impacted the company in international and local marketing.
Also we shall take a look at adaptation initiatives that Samsung needs conduct for them to be
able to adapt to cultural changes in the market.
Over the years, Samsung has been searching for new ways to expand and grow in their
markets, globally and locally, to boost revenue (Rahul 2018, p 79). For Samsung TVs, the
company use direct marketing, to communicate with its target market directly, either on global or
local front. This has made the company to dominate the market in some foreign markets
especially where its key competitors have not employed good marketing tools.
In the TV market, Packaging is one of the key factors that determine the level of
customer attraction to the products (Ronald 2015, p 655). Due to the growth in self-service and
merchandising, Samsung has realized that is a valuable communication tool used in marketing
due to the intention that is so intense in the market, and therefore pack its TVs in an outstanding
boxes that capture first scene attention to the buyer.
Globally, sponsorship is taking new shift as corporate institutions are engaging in
sponsorship activities so as to achieve organizational marketing and corporate goals (Ronald
2015, p 653). For Samsung, the company has sponsored various activities including football as
one of the ways of enhancing its brand recognition. Engaging in these activities helps Samsung