Business Innovation: A Case Study of Samsung TV's QLED TV

Running head: INNOVATION
Business innovation
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2INNOVATION
Executive Summary
This current report deals with the Samsung TV and its new innovation. Samsung is going to
introduce QLED TV in 2018. The main aim of this innovation is to gain competitive advantages
and to improve the viewing experience of the customers. From the external environmental
analysis, it is received that rising labor cost and shortage of skilled labor are the major issues of
Samsung Company. On the other hand, the internal environmental analysis shows that lack of
self-operating system, huge competition, and the low-profit margin are the major weaknesses of
Samsung Company. However, strong brand image and innovative ideas lead Samsung to gain
success in their business. However, by using disruptive innovation and self-created operating
system Samsung will be able to overcome its challenges.

3INNOVATION
Table of Contents
Introduction......................................................................................................................................4
Company Background.....................................................................................................................4
Macro Environmental Analysis.......................................................................................................5
Micro Environmental Analysis........................................................................................................7
Analysis of Mckinsey 7s model in the context of Samsung TV......................................................9
Process through which Samsung TV is spurring the innovation and the factors influencing the
innovation process.........................................................................................................................11
Recommendations..........................................................................................................................13
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

4INNOVATION
Introduction
Business innovation refers to the new idea of an organization to gain competitive
advantages in the global market. In order to develop the product or service the business
organization generates new ideas or modifies their old ideas. In the recent years, innovation is
brought by the incorporation of technology in product or service development (Ehrenhard et al.
2017). Use of technology is a new way to establish an agile and efficient organization.
Generation of the new idea is the main factor of innovation. During the innovation, the ideas are
narrowed down through the brainstorming process. This study deals with the new innovation of
Samsung TV. Therefore, the innovation process of this organization will be analyzed in this
section with the support of various theories and models.
Company Background
Samsung Company is a Korean Based Electronic organization. However, this
organization expands its business all over the world. It has branches in US, Singapore,
Australian, India and many other countries. This organization has a conglomerate structure
(Samsung.com 2018). This company is considered as the most successful electronic organization
in the global market. Samsung offers various types of electronic products. In the recent years,
Samsung becomes popular for its television and smart phones. However, Samsung TV is popular
since many years among the various countries. They focus on the development of new
technologies for their television industry. The main vision of Samsung TV is to improve the
viewing experience of the customers throughout the world. At the end of 2008 Samsung is
declared as the World’s number one TV producer company. In the year 2018, Samsung is going
to innovate a new idea in their Television industry. They want to introduce QLED TV in 2018.