Global Business Environment: SASOL Ltd. Case Study

This report analyzes the impact of external and internal factors on SASOL Ltd. in the global business environment. It covers topics such as corporate governance, culture, leadership, decision making, and internationalization. The report also discusses the key challenges faced by the company and provides recommendations for effective management.

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1 ...........................................................................................................................................4
PART 2..........................................................................................................................................15
Corporate governance, culture, structure, leadership and functions....................................15
Ethical & sustainable factors of an organisation is evaluated..............................................18
Various ways in which the decision making........................................................................19
Ways of internationalisation and barriers related to it..........................................................20
CONCLUSION .............................................................................................................................21
REFERENCES..............................................................................................................................23
Online:..................................................................................................................................24

INTRODUCTION
A business is referred to the organisation which is engaged in any commercial, industrial
or professional activities. The main purpose of the business organisations is to create value for
the customers in return of earning profits. It is very important for the organisations to be aware of
the external factors which are very important for the organisation. The business environment is
the sum collection of the internal and external factors which can affect the operations and
activities of the business organisation. So it is very important for the marketers of the managers
to look for the factors which have a positive and negative impact on the business organisation.
The company which is considered in this report is the SASOL Ltd. It is fast growing chemical
and energy company in London. It has its headquarter in Cape Town, South Africa. Moreover, it
has world wide operations across the world. It has its presence in New York, Gabon, Frankfurt,
Australia, Mozambique with an addition to United Kingdom. This company has clearly moving
upwards by expanding business at global level (Halbert, and Ingulli, , 2020). The business was
formed in the year 1950. In current times, the company builds and commercialises technologies,
it also covers synthetic fuels technologies. It makes varieties of chemicals, liquid fuels and
electricity. This assessment will outlines range of topics such as key factors of market
environment, cost, competition and more. It also outlines the complexity of the strategic
challenges, influence of the globalisation on the business, ethical and sustainable factors of the
organisation, different ways in which decision making can work effectively and in the end of
report the routes of internationalisation with key barriers.

PART 1
Speaker Notes:
The business environment is the sum collection of the internal and external factors which
can affect the operations and activities of the business organisation. So it is very important for
the marketers of the managers to look for the factors which have a positive and negative impact
on the business organisation. The company which is considered in this report is the SASOL Ltd.
It is fast growing chemical and energy company in London. It has its headquarter in Cape Town,
South Africa. Moreover, it has worldwide operations across the world. It has its presence in New
York, Gabon, Frankfurt, Australia, Mozambique with an addition to United Kingdom. This
company has clearly moving upwards by expanding business at global level (Halbert, and
Ingulli, 2020). The business was formed in the year 1950. In current times, the company builds
and commercialises technologies, it also covers synthetic fuels technologies. It makes varieties of
chemicals, liquid fuels and electricity. This assessment will outline range of topics such as key
factors of market environment, cost, competition and more. It also outlines the complexity of the
strategic challenges.

Speaker notes:
Russia's political landscape has been marred with controversies with continuous coups
and revolutions shaking it's governmental foundations many times in the past and despite being a
federal democratic republic on paper, Putin has been ruling over Russia as it's president for total
number of 18 years lasting 4 terms which is staggering for an often times politically unstable
country.
Putin is the main public representative and leader of Russia's largest political party, United
Russia which takes remarkable leadership skills as it's tough to rise in the ranks of a party with
more than 3 million active members. Putin with his demeanour, political strategies and ruthless
aggression towards rivals has become a dominant force in Russian politics.
Vladimir Putin is the biggest political brand and celebrity in Russia and this is a testament to his
leadership exhibited over a decade as he has been in power for so long that other global political
observers consider Russia as a dictatorship despite it being officially a federal democracy
(Gould-Davies, 2021). Putin also operates as the de facto leader of United Russia despite not
being declared a leader officially and he is the reason the party is in power, not the power way
around.

Speaker Notes:
This factors helps the organisation in serving the greater opportunities and development of
the business which eventually cause in the growth of the economies of scale. The SASOL
company can have an advantage of the higher profitability. The company can identify the new
customers base in an easy way at the low cost.

Speaker Notes:
It provides the various oportunituies for the organisation. In context of the SASOL the
manager is responsible for targeting the high market share in order to increase the revenue of the
company. Therefore, it makes an organisation competent to indulge the services to customers at
best level and creates a sustainable and lucrative results even it international level (Steger, 2017).

Speaker Notes:
It involves competition such as OMV Group, Gaztransport and many more that share
their business low-level the related sector because of the globalisation. It forces the business
organisations to enter in the international market and encourage to hold out. In case of SASOL,
the business already faces high rivalries as it has worldwide business operations.

Speaker Notes:
The managers need to acquire the effective strategies and the policies which can impact
the organisation in a positive manner(Lyu, and Hwang, 2017).
Speaker Notes:

These factors have a significant impact on SASOL Company. Changes in the other
company may not only affect the SASOL Company but it affects others players in market. It is
an important aspect which needed to be evaluated by the marketers to know the various
opportunities and the aspects which can affect the business organisation. The various factors in
context of SASOL are discussed below:
Political- This factor may views government policies, trade restrictions, tax policy, trade
restrictions and many more. As the United Kingdom the policies are stable and the SASOL has a
positive impact of the political factor. But the manager of the organisation need to keep an eye
on the government regulations for the smooth functioning of the business on the international
level as well as achieving the long term growth and survival.
Economical- These factors directly impact the business organisation by its performance in the
economy. Such factors include inflation rate, interest rate, unemployment rate, growth rate etc. In
context of the SASOL it is very important for the manager to know about the economic aspect in
order o function internationally. The interest rate can differentiator nation to nation which can
impact the business (Kang, , Diao, and Zanini, 2020)
Social- These factors assist the marketers to be aware about the existing trend in the market. It is
very important for the business to know its customers and their choices according to the social
trend. Such factors include change in lifestyle, attitude, behaviour, cultural aspects. In context of
the SASOL it is very essential for the manager to pay attention on the behaviour of the consumer
and their attitude in the society in order to meet the expectations of the consumers. As the
organisation is offering the chemical and energy services to its customers it has drawback of
trend which is observed because of the pandemic the people are not willing to step out of their
homes. Through this the company can target the large audience.
Technological- These factors are related to the innovation and developmen6t can impact the
business organisation. Such factors contains research and development, artificial intelligence and
many more. It is very important for the manager of the SASOL to pay higher attention on the use
of the latest technologies to attract customers. The use of the digitalisation can lead to target the
large market for the business organisation(Strandvik, , Holmlund, and Lähteenmäki, 2018)
Legal- These factor are related to the certain laws which are application and differ from country
to country. Such factors include laws, labour law, industry regulation, licensing etc. In context of
the SASOL it is very important for the company to focus on the safety laws for its employment.

It involves the various practices which is required by the business organisation such as
employment law, contract law, health and safety law, age-discrimination law and many more.
Environmental factors: The business entity needs to take concern about the environment well-
being and avoid the business practices that can harm the environment and nature. It is important
for an organisation to take concern on the business activities that it needs to be sustainable and
indulges favour of environment. In UK, chemical industry is highly working on the sustainable
practices which aims to build recycling, reusing, eco-friendly and less pollutant products. In
respect of SASOL Ltd., the company has a positive influence by this factor as they produce
chemical products within the favour of environment. It tends to neglect carbon omission in the
business which generates pollutions through chimneys and develop dangerous pollutant in
environment.
It has been analysed from the above description is that all such factors delivers both
negative and positive impact on the company. These factors can cause a lots of opportunities if
they are critically analysed by the managers and evaluators. Somehow, they also deliver a threat
to the company if they are not properly managed. It is seen that political factors are creating
opportunities to the firm as the political condition is stable in the compnay in which they can
smoothly manage business activities with having any kind of outside interference. In regards
with economic variable, the employment rate is increasing day by day through which people can
get jobs in the respective domain and company can get diverse range of employees in the
business to get innovative work done in the business (Heymann, 2019). Social factor is viewed
as a threat to the company as people are becoming more conscious about the environment and
nature due to which they are not supported as much as that. By complying legal factors, the
company can improve its brand image in the eyes of customers and employees. By advancing
technologies in the business, the company is more able to perform business activities effectively
and efficiently. By taking care of environment factors in the business, it also creates an
opportunity to improve brand image in the market and builds trust in the eyes of customers.

Speaker Notes:
Besides the external factors of business environment, the company also gets influenced
by internal factors such as cultural issues, corporate governance, leadership and many more.
Global operations also gets affected by internal factors of business environment. In context of
the SASOL the various challenges are discussed below:
Organisational governance- Preceding organisational governance may not be suitable when an
organisation prefers to grow and expand its shares of market. It is fundamental for an
organisation to create new policies of the governing in the strategic and operative management.
For example, a company manager requires to create new organisational policies to share with its
stakeholders. In addition to SASOL Company, the organisation must perform its business
activities under the new corporate governance.
Leadership- It is observed that the management and employees are to be more disciplined and
controlled for the compatibility of the chemical industry where the customers and partners more
polished than the local clients. The managers need to know about the current market
environment and legislations of the operating business and domestic ones (Golicic, , Flint, . and
Signori, 2017).
Culture- The culture is related to the values, beliefs and the principles which are very essential
for the managers and employees to adopt in the organisation. The culture of the organisation

defines the image of the organisation.. In context of the SASOL the company does not
compromises in the quality of the food product which has to be delivered to its customers.
Political complexities: As managers makes plans and strategies to meet the long term objectives
of business and success, they are featured with many political challenges such as they may not
easily acknowledge whether the future political environment will remain favourable in the long
term or not, whether tax policies will change or not and many more (Ruël, 2020). Inability to
forebode changes in such issues and complexities, strategic planning is difficult due to such
uncertainties.
Economic complexities: It is not accessible to anticipate the trend of economic factors. This is
that reason, economic predictors are sometimes tested inaccurate displaying that global economic
environment contains a high number of uncertainties. For instance, with the unresolved problems
of Brexit, multinational organisations are questioning whether they maintain operations in the
United Kingdom past Brexit. This is the cause that many of the organisations have been
relocating their headquarters to other countries of Europe while many of them are suspending
their operations in the United Kingdom.
International trade law: There are range of legal systems operating in various countries. For
instance, Religious law, Civil law and general laws. Such diversities is a source of complexities
since it may be hard to find which law will be in operation in some nations.
Complexities of global supply chain: It is found and vital to consider that flow of inputs such
as knowledge, information and materials from primary place through modification or production
process to the end consumer is convoluted in nature. This is all because, the global supply chain
contain diverse participants who are uneasy to pull off, coordinate and control to boost the
efficiency and minimal costs.
Language barriers: When an organisation engages itself in global business operations, it is also
essential to consider the languages spoken in the nations to which a company looking to expand
and grow (Arnold, Beauchamp and Bowie, 2019). It is complex and hard to analyse the
languages spoken by the employees and team members of the company where it operates in
global offices. Hence, investing money into interpreters can support make sure that the company
continues to operate in a smooth manner.
Managing global teams: This is another big issue of global organisation is managing and
overseeing workers who live throughout the globe. When an organisation trying to work as a

team, it can be complex to account for cultural barriers, varying levels of technologies, times
zones, language barriers and many more. To create and hold a strong organisational relationship
with the global members of team, indulge regular check-ins, most preferably using a video
meeting so that one can connect in real time possible. Hence, it is important in global business
working to ensure that everyone feels engaged and valued.
Speaker Notes:
The pestle analysis in context of SASOL suggests that it is very important for the
organisation to take care of the external factors such as legal in which certain laws should be
followed in order to avoid any legal actions which might be taken by the government. The
strategic challenges which the company has to face because of the globalisation. It is very
important that the organisation makes an effective decision making in order to achieve the goals
of the organisation.

PART 2
Corporate governance, culture, structure, leadership and functions.
In current times, it is seen that impact of globalisation on organisational performance is
rising day by day. The main reason behind this is that globalisation has an influence on
leadership and corporate governance. Additionally, it also affects workplace culture, structure
and functions of business. Companies gets a freedom to access flow of products and services
with the help of globalisation (Weatherston, 2020). It can flow services and goods in other
countries for the main aim of expanding and increasing market shares at global level. Workplace
culture is affected by globalisation as many people gets interacted with each who has different
culture and languages to communicate. In respect of SASOL Company, it is complicated to
analyse culture, governance, structure and function of company.
The impact of globalisation over the business structure, leadership, corporate governance,
culture and organisational functions is discussed with the help of a model known as McKinsey
model. It is a tool which is exploited by the several business entity which assess the well being
and the future of the business enterprise. This model comprises of the 7 internal factors of the
business organisation which defines that the company has a structural support for the success of
the business organisation. Here this model is been explained in context of SASOL.
 Structure- This is related to that how the organisation is organised and have a flow of
command ion order to perform the various activities within the organisation. In context of
the SASOL it is very essential for the organisation that it concentrates of the structure of
the organisation so that each and every employees and the management can understand
their roles and responsibilities in a efficient manner. It is suggested that the organisation
can have a proper structure which is divisional structure so that they can maintain the
work from the different department effectively and efficiently(Panda, and Rath, 2018)(
 Strategy- This factor relates with a plan made by organisation to remain competitive
among players in the market. An idea approach is to establish the long term strategy
which aligns with the other variables of the framework. In context of the SASOL it is
expected that the manager focus on the objective of of attaining the sustainable
competitive advantage which will assist in developing a strong strategy. This can be
helpful for the organisation if the manager concentrates on keeping a healthy culture and
environment which will motivate employees in working effectively and efficiently.

 System- This is referred to as the ongoing process of workflow and the decisions that
make-up the standard operation within the business company. In context of the SASOL
the company focuses on adopting the high technology so that the operation can be
conducted smoothly. This helps in saving time and use of the advance technology makes
the employees work efficiently. Also the organisation choose the best decision so that it
is beneficial and help in the sustainable development and growth of he organisation
(Volkodavova, , and et.al., 2019).
 Skills- This is known as the capabilities an the talent of the management and the
employees within the organisation. This is the effective one if the company allows their
workforce to enhance their skills in the job role which can be effective in achieving the
goals of the organisation. In context of SASOL the manager allows their employees to
take decisions at times so that they can show their knowledge and talent in the work
which is an effective for the organisation. This helps the organisation in achieving its
objectives as the workforce is skilled and the organisation focus on giving the training to
the employees which can improve their productivity (Markovic, and et.al., 2020)
 Staff- This is referred to as the personnel of the business organisation. It is that how large
is the workforce of the company. It will look on the aspects of training and development
sessions of the company. In context of the SASOL, the human resource department focus
on the development of the employees and also focus on the compensation paid to them so
that they are motivated in their job roles. This enhances in the development of the staff
and also increase in the productivity of the organisation.
 Style- This is related to the example and the approach which is considered by the
management in the leading the business organisation as well as how the management
influences in the culture of the organisation. In context of SASOL the manager focus on
the democratic leadership style so that the employees motivated Also this style helps in
long term sustainable for the organisation.
 Shared values- These are the accepted standards, norms , values and beliefs of the
business organisation which influences the behaviour of the employees. In context of the
SASOL it is very important for the organisation to make its mission and vision clear to
the employees sop that they can focus on achieving the objectives of the organisation.

Also there are certain norm which should be followed by the organisation in swerving the
best quality to its customers (Battistella, and et.al., 2017).
It is observed from the above description is that globalisation highly influences the
workplace culture and structure in several ways. It is necessary for the business to analyse the
culture with the help of suitable model or framework so that they able to find the affect of
globalisation. In respect of SASOl Company, this will support is mitigating the risks and
uncertainties in the goal achievements. With the help of Hofstede model of culture, it can be seen
and reduced:
 Power distance: It shows that at what extent the power and inequality can be tolerated in
the business. SASOL Company necessitates to expand business in different nations so
that should check this index with an aim to create their culture.
 Individualism and communities: It founds as the extent at which how much
communities are agreeing in combining into groups or teams.
 Masculinity and trade role: It also relates as “tough or tender” which shows a society's
preference in respects of attainments and attitudes and many more (Madakam,
Ramaswamy and Date, 2019).
 Long term orientation: It relates with the time horizon which views by the society. It is
hard for the given business to know and evaluates orientation so that they can perform
business tasks.
 Tolerance and ambiguity: It denotes as the uncertainty avoidance index in which the
company requires to find the tolerance of nation for how they are tolerate uncertainity
and ambiguity.
 Indulgence and quick gratification: This signifies the extend and tendency for a
community that how they can satisfy their requirements and needs (Hassan and et.al.,
2021). The business must analyse to better serve to the society.
It can be said that organisational culture and structure are important in managing
activities at global level. This makes management training and leadership quite fundamental as
workers develop their skills and qualities as per the working environment of business that raises
productivity and performance level. The model McKinsey’s used to analyse the key internal
elements that are important when doing business globally (McKinsey 7S Model, 2021). As the
SASOL Company wants to develop their business in more countries, it is necessary that all the

key elements should be centralised and work in an align way so that overall objectives can be
attained. The chosen company is focusing on divisional organisational structure in their business
as it is best suitable in organising activities and tasks of business at global level. They segment
work on the basis of product or service group, market as well as geographical groups. The entire
business of SASOL has been categorised into independent divisions that have accountabilities
relied on operational needs of business.
On the other hand, organisational culture aims to influence long term plans that move the
business towards their vision. It is necessary for the SASOL to create a positive and encouraged
working culture to make employees motivated and committed towards their business. The
culture should be based on clear and defined business policies and processes that helps in
increased employee performance, engagement and productivity. The chosen company focuses on
long term orientation as it helps in fostering the development of business. As the business is
looking for expansion, it shows that do not go for short terms plans but ensures long term
strategies to solve the issues for present as well as future.
Ethical & sustainable factors of an organisation is evaluated.
In the globalisation, the ethical factors is meant the process in which data or information,
technologies, goods and services and other things which can be traded in an ethical and moral
form. With the term ethics, it denotes what is wrong and right in an organisation. It delineates a
wider areas that covers various stakeholders such as employees, government, society, customers,
suppliers, clients and many more. The key purpose behind ethical work is to improve the
employees of an organisation so that they can work ethically towards the business aspirations. It
is seen that when the company work in an ethically way it helps to enhance goodwill of the
brand. It helps in attaining the long term sustainability of the business especially at an
international level (Majid, Yasir, Yasir, and Javed, 2020)
The sustainable factors of the globalisation demotes the various factors which drives the
business organisation to have their presence internationally and obtain high competitive
advantage at the global level. This enhances on the profitability of the organisation and they can
survive in the international market (Rezaee, 2019). Also, the sustainable factors provide the
growth opportunities for the organisation in respect to the global market. The different factors
which contributes in the sustainability of the SASOL company includes human resource,

economies of scale as well as marketing of product and services. This motivates the employees
to do job effectively. When the highly skilled, qualified and talented employees are devoted
towards adopting the new marketing strategies and in the innovation this will attract customers to
show their interest in the organization.
In respect of SASOL Company, there are several organizational functions which are
discussed below while mentioning the influence of ethnic and sustainable globalization on such
functions:
 Human Resource Management: It is observed that SASOL Company's HRM
department faced several difficulties due to the cause of globalization. As per the ethics
of a business, it is essential and fundamental for the business that they should not
discriminate employees on the basis of age, race, religion and many more (Gorondutse
and Hilman, 2019). Globalization, somehow, leads the challenge of cultural differences
in the business and because of this cause, it generates unreasonable conflicts between
employees and employers. Therefore, this has create a difficulty for the chosen business
that how they should train their workers so that get the targets done in the least possible
time and even in diversified culture.
 Finance department: This department mainly overlooks the activities of financial
transactions in the business. It is complex for the SASOL Ltd. to perform ethically in
terms of finance (Singh and et.al., 2022). This signifies that they should pay all the taxes
appropriately so that the brand reputation can be clear in the market.
Various ways in which the decision making.
The decision making process in any organisation is the most important aspect to be
undertaken. As it affects the organisation and its operations. This is the most essential part that
the managers should able to make a correct decision with an aim to accomplish the objectives
and goals of business. There are several ways in which decision making can work effectively
which are discussed below:
 Command decision making- This is the way in which the managers or the leaders take
a decisive decision without the input of the others. This is the most quickest one because
there is no involvement of the other people. This is an effective decision making which
can impact the organisation and the managers can take it. This can help the SASOL

company in taking the decision which is related to internationally marketing of the
product or services (Rendtorff, 2017)
 Collaborative decision making- this is the another way of decision making where the
manager can consult to its subordinates so that it can work effectively. Some times the
collective ideas can make a good decision. A the global level this is the most crucial way
in which the organisation can achieve its objectives and goals by a collaborative decision
making within the organisation.
 Vote decision making- This is a way of decision making which allows the input of the
other people without investing in a significant amount of time in the discussion or debate.
This is a way where the employees can give their vote to the selected choice been made
by the managers. This is helpful in the large organisation where there is a lot of work and
the company is expanded globally.
Ways of internationalisation and barriers related to it.
There are various aspects which are important for the organisation before expanding its
business internationally. There are various routes of the internationalisation of the business
organisation can adopt which are discussed below:
 International strategy- This is a route which can be adopted by the organisation to
create value internationally by offering their products or services in the foreign countries.
This can be finished by taking the high power over the operations and providing the
standardized goods with uniqueness and no differentiation.
 Global strategy- This is the another way where the organisation are dependent on the
low cost structure and supply the product or services to the selected foreign market in
which the company have the expertise. This is the way in which the product is distributed
world wide.
 Multi domestic strategy- In this type of the route the organisation can provide the
customized products which match the local conditions operating in the foreign market.
Here the marketers need to do a good research and development of the product or
se4rvies to market its product internationally.
 Transnational strategy- This is the way of internationalisation for the business
organisation where the firm adopts the united concept of global strategy and multi-

domestic strategy. Here the organisation can based upon both low cost structure and
domestic responsiveness according to the local conditions.
 Merger: This is method to go internationalisation by involving two or more business
entities where one of the organisation commits to purchase an asset and transfer it to
another parties in exchange of cash and shares. There may be a chance of dissolution as
well, thus establishing a new firm.
 Take over: This is solution in which one organisation acquires another firm and takes
over the business operations of the acquired company (Hung and et.al., 2021). Both the
companies are mutually agreed to have the bigger organisation takeover the small
organisation. It is solution that benefits to both organisations.
 Diversification strategy: In order to reach a new market, an organisation can go for this
method by expanding business with new products and services into the new markets. An
organisation opts to carry out the goods and services diversification with an intent to
overcome the financial downtimes. The revenue generated from one good that may
support in recovering the losses sustained in another good category during riotous market
seasons.
There are various barriers for the business expanding globally:
 The one of the most crucial barrier can be the cultural differences. This is the challenge
which the organisation may have to face because there is the difference of the culture
which varies from the country to country.
 The government policies also can be the barterer for the internationalisation of the
business organisation. It is very essential for the SASOL to consider the policies of the
nation in which it has decided to expand its business. The international trade policies may
be different (Rossignoli, . and Lionzo, , 2018).
 Financial barriers are one of the common barrier that creates negative impact in gaining
benefits of internationalisation. It is essential to make budgets and receive ample amount
of funding to spend capital in the marketplace.
From the above discussed points, it can be suggested to SASOL Company that merger
with another company can be great option to grow business in international market. By merging
with another firm, it also facilitates the knowledge of local market.

CONCLUSION
From the above report it is concluded that the business organisation is a separate entity
where it conducts the commercial, industrial or professional activities in order to create value
and serve to the customers. It is very important that the organisation may undertake the external
factors which can influence the operations of the business organisation he business environment
is the related to the external environment which can impact the enterprise. The pestle analysis in
context of SASOL suggests that it is very important for the organisation to take care of the
external factors such as legal in which certain laws should be followed in order to avoid any
legal actions which might be taken by the government. The strategic challenges which the
company has to face because of the globalisation. It is very important that the organisation makes
an effective decision making in order to achieve the goals of the organisation.

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