Exploring Group Decision-Making Consensus

This assignment delves into the complexities of group decision-making by focusing on various consensus measures. It investigates how these measures influence organizational behavior, innovation, and performance within businesses. The analysis draws upon relevant academic research and theories to provide a comprehensive understanding of consensus formation in group settings.

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of small business enterprise along with its strengths and weaknesses......................1
1.2 Business analysis by taking help of different comparative measures...................................3
TASK 2............................................................................................................................................5
2.1 Various actions to overcome identified weaknesses.............................................................5
2.2 Different ways in which current performance of company can be maintained....................6
2.3 Possible areas in which company can expand its business...................................................7
TASK 3............................................................................................................................................8
3.1 Assessment of current business objectives and plans...........................................................8
3.2 Revision of business plan to incorporate required changes................................................10
3.3 Action plan to implement changes......................................................................................10
TASK 4..........................................................................................................................................11
4.1 Influence of proposed modifications in company and its personnel...................................11
4.2 How modifications managed in business enterprise...........................................................12
4.3 Measurements of improvements in business enterprise overtime a given timescale..........12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Small business enterprise is that company which is tiny in size and also hire few number
of employees. In present time, there are various small organisations are establishing in United
Kingdom which contributes a lot in national as well as in economic growth. In simple words,
SBE plays most significant role in over all growth of country (Rasli and et. al., 2014). This type
of companies provides various employment opportunities to local people so that they can also
improve their standard of living. If all citizens of UK will be employed then this country can lead
to high level of growth and development. Also, it assist big organisations by providing them
products and services which they can use at international market. In present time, legal
authorities are also providing financial assistance to small business enterprise so that they can
expand their business in domestic as well as in global market (Schaper and et. al., 2014). This
project report is based on Clearly PR & marketing communications which assist other companies
in improving their brand image within market place. In this report, current performance of this
company has been determined. Some proposed changes has been introduced to improve
company's management system. At last, impact of those modifications of business operations has
been evaluated.
TASK 1
1.1 Profile of small business enterprise along with its strengths and weaknesses
Clearly PR & Marketing Communication is located in Wales which comes under Under
United Kingdom. It is highly known for its innovative and most effective services which it
provides to other companies. It helps other big organisation by strengthening and enhancing their
brand image within market place so that they can achieve competitive advantage. Clearly PR &
Marketing Communication was established in 4th March 2014 by Mr. Paul Alexander
Mackenzie-Cummins. This company helps other organisation by improving their relation with
general public. Basically, it increases brand name, reputation and position of other companies
within market place so that they can attract huge number of customer. It is also highly popular
for recruitment marketing, it helps industrial and scientific industry (Searcy, 2012). It also work
as publisher of most popular magazines such as imPrint and so on. This magazine provides
recruitment businesses in detail. In last few years, Clearly PR & Marketing Communication has
worked as most important pillar of various big organisations. Basically, it assist other companies
1

in achieving their communication objectives which helps them in building strong connection
with their customer and other people. There are various awards like recruitment awards 2015,
2016, Best PR consultancy firm 2015, Finalist of CIPR and so on. This organisation operate its
business activities in most effective manner so that it can accomplish its desired results. Some of
most important objectives of this company are follows as under:
 To fulfil all needs and demands of customer by providing them quality products and
services.
 To maximise financial profit and minimise operational cost of company.
 To expand its business in all over the world so that it can cover large market share.
Hence, these are some most important objectives of Clearly PR & Marketing
Communication. For achieving these objectives company should focus on its different strengths
and weaknesses which are discussed below:
Strengths: It involves those characteristics which helps company in improving its business
performance and these are follows as under:
 It have good brand image within work place which is one of the biggest strength of this
company (Simmons and Becker-Olsen, K.L., 2013).
 High skilled employees of Clearly PR & Marketing Communication helps it in providing
high customer satisfaction.
 This organisation provides quality services to its customer which helps it in achieving
competitive advantage within market place.
Weaknesses: It includes those drawbacks which influence negative impact on business
enterprise and these are follows as under:
 New business entities are influencing huge negative impact on Clearly PR & Marketing
Communication because they provides same services at lower prices to attract many
people.
2

 This company have less market share and employees which are its biggest weakness
(Storey, 2016).
 This enterprise do not perform CSR activities which affects its brand image within
market place.
1.2 Business analysis by taking help of different comparative measures
Business enterprise is that place where many people come and work together so that they
can accomplish personal as well as professional goals. Clearly PR & Marketing Communication
is one of the leading small business enterprise which helps other company in improving their
brand image, reputation and position within market place so that they can lead to high level
growth. Clearly PR & Marketing Communication have helped so many companies in developing
their business position. This company is a small enterprise which have near around 45 employees
which helps it in providing quality services to its customer (Woinarski, Burbidge and Harrison,
2014). It is most essential responsibility of all companies to evaluate their performance on
continuous basis. By doing this, Clearly PR & Marketing Communication can determine its
actual position within market place and then also can take corrective actions to improve them.
There are various comparative measures which can be used by this organisation to evaluate its
performance and these are follows as under:
 Customer's satisfaction level: In modern world, customer are becoming more
demanding about their needs and wants. So, they demand for high quality product and
services which can satisfy their needs and wants. Clearly PR & Marketing
Communication can determine its current business performance by evaluating
satisfaction level of its customer (Raineri, 2011). If company will provide goods or
services as per the needs of clients then it can highly satisfy them and also can improve
their business performance.
 Quality audit: It is that managerial tools which helps business enterprise in measuring
product's and service's quality. This method is used by various companies which provides
them idea about their current business performance within market place. If Clearly PR &
Marketing Communication will provide high quality products and services to its
customer then it can achieve competitive advantage and also can improve their
organisational performance within market place.
3

 Financial statements: Every company prepares their financial statement at the end of the
year to match their operational cost and also for evaluating its current financial position.
For surviving in competitive market place,, it is highly important for all business
enterprises to generate high level of financial profit so that they can easily expand
company and also can compete their market competitors.
Furthermore, by taking help of above mentioned comparative measures organisation can
evaluate its current business position in most effective and systematic manner (Piekkari, Welch
and Welch, 2014). From above mentioned measures financial reports is most effective measure
which can be used by Clearly PR & Marketing Communication for analysing its business
performance as compare to other companies. Current financial position of this small business
enterprise can be determined by below mentioned picture.
Furthermore, this is the financial statement of Clearly PR & Marketing Communication
which shows that it is generating good financial profit. But by comparing this financial statement
with its competitor firm namely Stripe communications it can analyse its current business
performance. Financial statement of its competitor firm is follows as under:
4

Moreover, this is the financial statement of Stripe PR and communication which shows
that in present time, it is giving tough competition to Clearly PR & Marketing Communication
which can be determined by comparing financial results of both companies.
TASK 2
2.1 Various actions to overcome identified weaknesses
Every business enterprise have their own strength which makes them strong and some
weaknesses which makes them weak within market place. So, it is highly important for all
companies to work more on their strengths so that they can lead to high level of success and also
should take help of various activities so that it can overcome its different weaknesses and can
convert them into opportunities. By overcoming all business weaknesses, Clearly PR &
Marketing Communication can increase its profitability as well as productivity. It provides its
products or services in various sectors such as scientific and industrial sector. This small
5

business enterprise provides various consultancy services to other large companies so that they
can improve their brand image, reputation and position within work place. The most important
objective of this organisation is business expansion which is influencing huge work pressure on
its workers which demotivate them (Laursen, 2015). So, it is highly important for this
organisation to divide its activities in smaller groups so that the can be operated in effective
manner and also workers will not feel pressurised. Another weakness of this company is its poor
brand image in market place but by performing CSR activities its can build strong image within
market place.
Furthermore, Clearly PR & Marketing Communication is suffering various problem due
to high market competition. To overcome this kind of difficulty or weakness it should focus
more on its product or service quality, also it can got for product innovation. By doing this, it can
easily satisfy all needs and demands of its customer and also can give tough competition to its
market competitors such as Stripe PR and communication and many more.
2.2 Different ways in which current performance of company can be maintained
Success and failure of all organisation depends upon their business performance. If
company have positive corporate image then most of people like to buy products and services
from that organisation. But poor brand image can affect organisational profitability as well as
productivity. There are various organisational tools, techniques and strategies which can help any
company in improving its current business performance within marketplace. Senior managers of
business enterprise should use only those strategies which relates to organisation's core values
and competencies. The sector in which Clearly PR & Marketing Communication is working have
large scope and chances of growth (Jiménez-Jiménez and Sanz-Valle, 2011). In present time,
this enterprise have removed advertisement department from its work place because its started
focusing on relationship management campaigns which assist it in building strong relationship of
other companies with their customer and some other people. By providing this type of services, it
have helps so many corporation in improving their and its own business performance. Clearly
PR & Marketing Communication have made this major change in its work place due to high
influence of digital technology. Digitalisation have provided it various platforms like online
advertisement, social media channels such as Facebook and so on. Apart from this, by giving
high importance to organisational strength, company can minimise and remove its weaknesses in
most effective and systematic manner. There are various innovative methods and techniques by
6

which company can produce its products as well as services in appropriate manner which can
help it in increasing its financial profit. Also, it assist organisation in overcoming its current
weaknesses.
Moreover, there are some other activities by which Clearly PR & Marketing
Communication can overcome its weaknesses and these are follows as under:
Team building: By dividing employees into different groups company can decrease work burden
and also can create good working environment within work place. By doing this, company can
increase level of cooperation and communication within organisation which will assist
employees in operating business activities sin most effective manner
Customer satisfaction: By producing and delivering high quality products and services
organisation can satisfy all needs and demands of customer also, can attract huge number of
people. This can help Clearly PR & Marketing Communication in increasing its market share
within less time period (Espínola-Arredondo, Gal-Or and Muñoz-García, 2011). So, it is highly
important for company to produce its goods or services as per the requirements of customer
needs.
Performing CSR activities: By performing corporate social responsibilities, company can build
strong brand image within market place. In present time, almost all companies are operating their
business activities in unethical manner which influence negative impact on their company. For
positive brand image they should operate their business activities in appropriate manner. By
doing this Clearly PR & Marketing Communication can build strong corporate image within
market place.
Quality products: Customer like to purchase goods and services form that company which
provides promise quality along with their goods or services. So, it is highly essential for Clearly
PR & Marketing Communication to improve their business processes and methods so that they
can produce quality products. By doing this it can easily improve its business performance in
most effective and systematic manner.
2.3 Possible areas in which company can expand its business
By expanding business enterprise, organisation can lead to high level of success and
growth. Also, it helps company in enhancing their market share, financial profit and
organisational productivity. Every company try to search fro those possible areas in which it can
improve its business performance and also can expand their organisation so that they can
7

generate high sales revenue. Clearly PR & Marketing Communication can diversify its product
line and also can divide its market into different segments by achieving sustainable growth. But
it is a small business enterprise so it do not have required financial funds for business expansion.
This company can acquire capital from various financial sources such as bank loans, government
assistance and so on. Global expansion is great opportunity which can help Clearly PR &
Marketing Communication in accomplishing its all desired outcomes. This company is limited to
only scientific and industrial sector but for better success it can provide its different services to
healthcare and manufacturing industry (Cummings and Worley, 2014). In present time, almost
all type of companies require strong public relations and marketing communication so that they
can create good relationship with their customers. Apart from this, there are various areas in
which Clearly PR & Marketing Communication can expand its business and these are follows as
under:
National and international expansion: it can expand its business in international markets by
which it can increase its market share in most effective manner. But it should take help of merger
and acquisition while entering into new market because for taking help of these expansion
methods it do not have to spend huge amount of capital. For global expansion it can choose
Russian and Indian market which are biggest developing market of this era.
Diversification into new sectors: Clearly PR & Marketing Communication provides its
consultancy and PR services only in industrial and scientific sector. But for better success and
growth it can provide its services in manufacturing and healthcare companies as well. By doing
this, it can increase its market share and also can become biggest market player.
TASK 3
3.1 Assessment of current business objectives and plans
By taking help of SMART objectives and clear plans organisation can lead to high level
of success and growth (Colquitt and et. al., 2011). Business planning helps company in operating
its activities and practices in most effective and systematic manner and business objectives help
in achieving target results of organisation. Moreover, different plans of enterprise clearly states
about business objectives. Organisation can determine its organisational performance by
evaluating that how many objectives has been achieved and how many are remain to be
achieved. Clearly PR & Marketing Communication helps other companies in improving their
8

market image. For this it requires brand socialist, public relation specialist, expert person of
technical field and so on. Huge information about this company is available on its websites
which helps people in determining its business operations. There are various tools, plans,
techniques and procedures which is used by this organisation to enhance its profitability as well
as productivity.
Strategic approach: Clearly PR & Marketing Communication is a successful PR company
which helps other companies in improving their business performance in most effective manner.
Reason behind success of this company is its strategic management. It takes helps of various
strategies to operate its business activities so that it can produce desired results.
Focus on digitalisation: In modern world, almost all companies are taking help of digitalisation
because its helps them in operating their organisational functions in systematic way. Clearly PR
& Marketing Communication also takes help of digital technology because without this it can not
help other companies in building their strong market image. Also, it use various social media
channels to promote its business in all over the world.
Innovations and creativity: Clearly PR & Marketing Communication gives core attention to
product innovation and development. As, it helps this company in attracting huge number of
people and also helps it in achieving competitive advantage within market place.
Apart from this, there are some most important objectives of Clearly PR & Marketing
Communication which helps in marinating its essential factors, these are follows as under:
Customer: All business enterprises design their business operations and products to consider
customer because without satisfying client's needs, company can not accomplish its desired
results. So, Clearly PR & Marketing Communication should give core attention to their customer
so that it can lead to high level of success and growth (Chiclana and et. al., 2013).
Shareholders: They are the people who invest their money in company to get better return on
their investments. Without their financial support, Clearly PR & Marketing Communication can
not operate its business function in effective manner and also can not accomplish their
predetermined goals and objectives.
Staff members: Success and failure of all companies depends upon their human resources
because without them, organisation can not operate its different activities and practices.
Employees contribute their hard efforts in achieving business goals and objectives. So, Clearly
9

PR & Marketing Communication gives core attention to its workers and also provides them
various facilities so that they will feel comfortable while operating organisational functions.
3.2 Revision of business plan to incorporate required changes
By taking help of business planning, managers can run each and every organisational
activities in most effective and systematic manner. Managers of company makes plan by taking
help of various procedures and strategies so that they can execute it in appropriate manner. All
business enterprise need to make plan because it assist them in accomplish their desired results in
systematic manner. Clearly PR & Marketing Communication takes help of internal as well as
external plans.
Internal plans are those which gives core attention to intermediate goals. The major
functions of Clearly PR & Marketing Communication is to help other companies so that they
can improve their market image. Fro helping other companies, it have to take help of various
marketing principles, concepts and tools. These aspects helps it in promoting its products and
services in front of people (Bryson, 2011). Apart from this, it takes help of external plans which
help it in surviving in competitive market place or helps in competing with its market
competitors. By taking help of both internal and external plans it can easily achieve its all desired
goals and objectives.
Moreover, Clearly PR & Marketing Communication use low pricing policy so that it can
attract other small business enterprise as well. In simple words, it helps all big and small
companies so that it can cover large market share and also can achieve competitive advantage.
There are various online platforms like Facebook and Twitter which helps it in promoting its
business not only in United Kingdom but also in all over the world. Hence, these are some most
important activities and plans which are followed by Clearly PR & Marketing Communication
in present time.
3.3 Action plan to implement changes
For better growth and development, it is highly important for all companies to make
necessary changes in their business activities, processes and strategies. By doing this company
can easily cope up with environmental factors and also can produce products as per needs and
demands of customer. By adopting new changes Clearly PR & Marketing Communication can
overcome its all weaknesses in most effective and systematic manner. To apply new
10

modification in its work place it needs to take help of new action plan which involves various
elements, and these are follows as under:
Market evaluation: It is consider as most important step of action plan. In this company
evaluates that in which market should it enter. In simple words, first of all organisation should
select a market and then identify current trends of that market place so that it can produce its
products and services as per those requirements. Clearly PR & Marketing Communication wants
to enter into Russian and Indian market because they are developing countries and this company
get various future opportunities by entering into those markets (Bridge and O'Neill, 2012).
Market segmentation: This company will divide its market into different segments. Clearly PR
& Marketing Communication will provide its services in various sectors such as hospitality,
healthcare and manufacturing sector. First of all it needs to promote its campaigns near by areas
of hospitals and corporate sector.
Target market segment strategy: After doing market evaluation and segmentation, Clearly PR
& Marketing Communication will use segment strategy for achieving its desired goals in most
effective manner. This company will provide its services at lower prices to all big and small
companies so that it can cover large market share and also can help other organisations in
improving their brand image within market place.
TASK 4
4.1 Influence of proposed modifications in company and its personnel
Different organisational modifications can influence positive or negative impact on
business activities and performance. So, company should determine all the influence of
modifications which can affect organisational growth and success. There are some controllable
changes and some are uncontrollable which can influence negative impact on company as well.
There are various modifications which are adopted by Clearly PR & Marketing Communication
and their impacts are follows as under:
 Changes are not successfully implemented into company because it have not flexible
organisational structure.
 Clearly PR & Marketing Communication have decided to expand its business which is
influence huge negative impact on its employees. Due to business expansion functions of
11

this company has been also increased which is pressurising its workers (Blackburn, Hart
and Wainwright, 2013).
 Extra work load is continuously demotivating employees which is affecting
organisational productivity and profitability.
Hence, it can be said that all proposed changes are influencing negative impact on
business enterprise and its activities.
4.2 How modifications managed in business enterprise
It is not an easy task for business managers to implement new changes within work place.
for this, they have to take some necessary actions. They can prepare their employees by
providing them training and development programs. By engaging them in this kind of program
company can improve their current skills and abilities. For this, it should choose best training
method. Clearly PR & Marketing Communication will choose on job training because it is most
systematic method of training people (Åsvoll and Jacobsen, 2012). After doing this, managers
should evaluate that training program to determine that everything is going in right direction or
not. By improving skills and abilities of employees this company can prepare them for any kind
of organisational change.
4.3 Measurements of improvements in business enterprise overtime a given timescale
The most important task of business manager is to evaluate current performance of
business enterprise so that he can take necessary actions if required. Clearly PR & Marketing
Communication wants to enhance current skills and abilities of its employees so that they can
cope with new organisational changes. Company can evaluate their performance by comparing
them with other workers. This is the best method by which company can determine
improvements in its worker's performance (Cummings and Worley, 2014). Apart from this,
Clearly PR & Marketing Communication can also take help of SWOT analysis to determine its
current market position.
Moreover, for monitor improvements organisation can also compare its financial
performance with its competitor's financial performance. By taking help of SWOT analysis,
organisation can determine future opportunities in which it can expand its company. These are
some techniques by which Clearly PR & Marketing Communication can monitor improvements
within its work place over two years.
12

CONCLUSION
By evaluating this project report, it has been concluded that small business enterprise
contributes a lot in national as well as in economic growth of United Kingdom. This type of
companies provide various employment opportunities so that local people can get employed and
also can improve their living standard. In present time, small enterprises are contributing more in
country's growth as compare to large organisations. There are various problems and challenges
which are faced by tiny companies because of less resources. That is why UK government is
providing various assistance to these enterprises so that they can maintain their stability and
growth. Legal authorities organise various programs through which small business enterprise can
expand their business at international level. Clearly PR is one of the leading small company of
UK. For better growth it should implement recommendation changes within its work place so
that it can lead to high level of success. It is highly important for this company to revise its
business plan so that it can easily implement those changes and also it should determine impact
of those changes. By doing proper planning it can accomplish all its desired results.
13

REFERENCES
Books and Journals
Åsvoll, H. and Jacobsen, P.J., 2012. A case study: Action based Entrepreneurship education how
experience problems can be overcome and collaboration problems mitigated. Journal of
Entrepreneurship Education. 15. p.75.
Blackburn, R.A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development. 20(1). pp.8-27.
Bridge, S. and O'Neill, K., 2012. Understanding enterprise: entrepreneurship and small business.
Palgrave Macmillan.
Bryson, J.M., 2011. Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement (Vol. 1). John Wiley & Sons.
Chiclana, F. and et. al., 2013. A statistical comparative study of different similarity measures of
consensus in group decision making. Information Sciences. 221, pp.110-123.
Colquitt, J. and et. al., 2011. Organizational behavior: Improving performance and commitment
in the workplace. McGraw-Hill Irwin.
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
Espínola-Arredondo, A., Gal-Or, E. and Muñoz-García, F., 2011. When should a firm expand its
business?: The signaling implications of business expansion. International Journal of
Industrial Organization. 29(6). pp.729-745.
Jiménez-Jiménez, D. and Sanz-Valle, R., 2011. Innovation, organizational learning, and
performance. Journal of business research. 64(4). pp.408-417.
Laursen, K., 2015. Revealed comparative advantage and the alternatives as measures of
international specialization. Eurasian Business Review. 5(1). pp.99-115.
Piekkari, R., Welch, D. and Welch, L.S., 2014. Language in international business: The
multilingual reality of global business expansion. Edward Elgar Publishing.
Raineri, A.B., 2011. Change management practices: Impact on perceived change results. Journal
of Business Research. 64(3). pp.266-272.
Rasli, A.M. and et. al., 2014. Applying managerial competencies to overcome business
constraints and create values evidence from small technology-based firms in Malaysia.
Journal of Management Info. 3(1). pp.99-121.
Schaper, M.T. and et. al., 2014. Entrepreneurship and small business.
Searcy, C., 2012. Corporate sustainability performance measurement systems: A review and
research agenda. Journal of business ethics. 107(3). pp.239-253.
Simmons, C.J. and Becker-Olsen, K.L., 2013, May. Achieving marketing objectives through
social sponsorships. American Marketing Association.
Storey, D.J., 2016. Understanding the small business sector. Routledge.
Woinarski, J.C., Burbidge, A.A. and Harrison, P.L., 2014. The action plan for Australian
mammals 2012.
Online
Company House Beta. 2017. CLEARLY PR LIMITED. [Online]. Available through:
<https://beta.companieshouse.gov.uk/company/08922160/filing-history>. [Accessed on
28th September 2017].
14

Company House Beta. 2017. STRIPE PR AND COMMUNICATIONS LIMITED. [Online].
Available through: <https://beta.companieshouse.gov.uk/company/SC305878/filing-
history>. [Accessed on 28th September 2017].
15