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Small Business Enterprise INTRODUCTION 1 TASK 11

   

Added on  2020-06-05

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Small Business Enterprise

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of a small business to identify its strengths and weakness........................................11.2 Analysis of business using comparative measures................................................................3TASK 2............................................................................................................................................52.1 Recommendation to overcome weaknesses..........................................................................52.2 Ways to maintain existing performance................................................................................62.3 New areas for expansion of business....................................................................................7TASK 3............................................................................................................................................73.1 Existing business plans and objectives.................................................................................73.2 Revise business plan to incorporate appropriate changes.....................................................93.3 Action plan for implement changes......................................................................................9TASK 4..........................................................................................................................................104.1 Impact of change on business and its personnel.................................................................104.2 How the changes will be managed in the business.............................................................114.3 Improvements in business performance over a specific time period..................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................14

INTRODUCTIONIn modern era, small business enterprise is that type of organization in which they hirefew people due to their tiny size. In simple words, it play important role in development of theeconomy by providing employment opportunities to their local people which helps in improvingtheir living standard in most effective manner. The main of this type of business is to providequality services to their customers in order to get their higher satisfaction which leads inimproving their profitability level at market place. They produce new and innovative products toinvite large number of customers towards it company so that they easily capture large marketshare (Acevedo and Tan, 2011). In this context, government also provide financial support due toless financial resource so that they easily execute their operational activities at internationalmarket to develop their organizational growth in market place and also take competitiveadvantage. Present report is based on Clearly PR & Marketing Communication which aid inproviding better services to improve reputation as well as brand image at market place. Thisreport include current performance of company which helps in evaluating their actual image atmarket. Various proposed changes also discussed in this project which aid in improving themanagement system of the company in effective manner. Along with this, impact ofmodification of business operations is also mentioned in this assignment. TASK 11.1 Profile of a small business to identify its strengths and weaknessSmall business enterprise is one of the important aspect for the country because it largelycontribute in overall growth of the economy by providing better job opportunities to localpeoples. With the help of employment peoples improve their living standard which also improveeconomic growth in positive manner. The main function of small business enterprise is tointroduce new and innovative products and services to their customers in order to get their highersatisfaction. With the help of this they also improve their employees skills and knowledge byproviding training and development programs in most effective manner. In this context, ClearlyPR & Marketing Communication is small business which provide better services to othercompanies to improve their brand image at market place in which they easily get competitiveadvantage in most effective manner (Aremu and Adeyemi, 2011). This company established in4th March 2014 and founded by Mr. Paul Alexander Mackenzie-Cummins. Mainly this company1

focus on providing better services for increasing brand image, position and reputation to otherorganization so that they attract large number of customers towards its products and services.They work for other organization as a important pillar in which they communicate with othercompanies about their goals and objectives which lead in maintaining better relation with theirclients and other people in market place (Gibb, 2011). This type of organization operate theirbusiness operations to achieve better target and results in most effective manner. There are mainimportant objectives of this company which are as follows:To satisfy their potential customers by providing better products and services in order tofulfil their demands.To increase their financial profitability and other side minimize their operational cost inmost effective manner.To expand their organizational activities in international market so tat they easily capturelarge market share.All these are important objectives of the company in which they improve their brand image atmarket place. In this context, various strength and weakness of PR & Marketing Communicationcompany are as follows:Strength: This factors define the positive aspect which increase overall brand image at marketplace. It include various characteristics which helps in improving overall business performance.Which are as follows:High brand image is one of the biggest strength of the company which helps in improvingtheir overall performance at market place. They include skilled and experience employees which helps in providing bettersatisfaction level to their customers. They main aim of this organization is to provide better services to their customers inorder to get their higher satisfaction which directly contribute in achieving competitivebrand image at market place (Gilmore, 2011).Weaknesses: It define various drawbacks which negatively affect the business performance.Under this various weakness of company are as follows:New business entries is one of the negative impact on organizational performancebecause it reduce their brand image because other companies easily invite large numberof customers by providing same services at lower price.2

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