Small Business Enterprise (SME) : Assignment
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Added on 2020-07-22
Small Business Enterprise (SME) : Assignment
Added on 2020-07-22
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Small Business Enterprise
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of small business enterprise along with its strengths and weaknesses......................11.2 Business analysis by taking help of comparative measures..................................................2TASK 2............................................................................................................................................62.1 Actions to overcome weaknesses of organisation.................................................................62.2 Effective ways to improve existing performance of company..............................................62.3 New areas in which organization can expand its business....................................................8TASK 3............................................................................................................................................93.1 Assessment of current organizational objectives and plans..................................................93.2 Revision of organisation plan to integrate appropriate changes.........................................103.3 Action plan to apply appropriate modifications..................................................................11TASK 4..........................................................................................................................................124.1 Appropriate changes influence impact on organization and its personnel..........................124.2 Management of changes within organization.....................................................................124.3 Monitor and control improvements in business performance.............................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONIn modern world, small business enterprises are growing very well and also helpinggovernment bodies in enhancing national economy. Basically, it is those companies which arevery small in nature and hire few number of employees (Storey, 2016). In simple words, smallbusiness enterprises are those whose employee numbers fall below a particular limits. In presenttime, this kind of organisation are giving tough competition in many economic sectors. Also,they contribute a lot in national development by provides various employment services tounemployed people so that they can also enhance their standard of living. These are the mainreasons which influence government of Untied Kingdom to invest more in small businessenterprises. SME has helped UK at the time of recession. This project report is based on ClearlyPR & Marketing communications which helps other organizations in building and strengtheningtheir brand, reputation and position in market place (Bridge and O'Neill, 2012). In this report,performance of this company has investigated and some propose modifications has beendiscussed which can improve existing performance of this organization. Along with this, existingplan and objectives of this enterprise has been revised to incorporate proposed changes withinwork place. At last, Impact of those changes on management system of company has also beenexamined. TASK 11.1 Profile of small business enterprise along with its strengths and weaknessesClearly PR & Marketing Communication is one of the leading small business enterprisewhich is located in Wales. Basically, it is a United Kingdom based company. It is a successfulorganisation because it takes help of innovative and unique concepts for operating its businessactivities and practices. It provides various services to big companies so that they can enhancetheir brand image, reputation and goodwill within market place. This organization was launchedin 4th march 2014. Basically, it is a newly established company which has taken help of UKgovernment. Its owner if Mr. Paul Alexander Mackenzie-Cummins. It is a public relationsagency which helps other organisations in building their strong position within their marketplace. Also, it is specialised in Recruitment marketing. It provides its services in scientific aswell as in industrial sectors (Schaper and et. al., 2014). It is publishers of Recruitment imPRintwhich is one of the popular magazine of UK which provides recruitment businesses with1
insights. In recent years, it have created values for various organizations by increasing theirbrand image. In simple words, it helps different companies in fulfilling their communicationobjectives. Clearly PR has rewarded by various awards such as recruiter awards 2015, 2016,finalist of CIPR and Best PR consultancy firm Award in 2015. The major objectives of thiscompany are given below: To provide most innovative and unique servicesTo enhance organizational profit by considering economic and environmental factorsBusiness expansion Moreover, overall performance of this small business enterprise can be determined by itsstrengths and weaknesses which are follows as under: Strengths: The main strong points of this organization are follows as under: Strong brand image in market place.Highly popular for providing better services and solutions to its customers.It have high skilled employees which operates its business activities and practices in mosteffective manner (Blackburn, Hart and Wainwright, 2013). Weaknesses: There are some points which make this company weak from inside and outside andthese are follows as under: It have various market competitor which are decreasing its position in marketplace.It have to pay high staff turnover.It have limited market share.It have negative corporate image because its does not perform its corporate socialresponsibilities. 1.2 Business analysis by taking help of comparative measuresAlthough, Clearly PR and Marketing Communication is a small business enterprise but itplays important role in economic development as compare to large organizations. It have greatpotentiality and creativity to build strong position in market place. Currently, it have strengths ofapprox 45 employees which contributes their hard efforts to accomplishing organizational goalsand objectives (Chiclana and et. al., 2013). It have high skilled work force which can resolve anytype of business problem and also can exist in worst market conditions. It is huge responsibilityof its business manger to evaluate their performance on regular basis so that they can keep goingand achieve desired outcomes. In present time, this organization is suffering from various2
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