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Small Business Enterprise INTRODUCTION

   

Added on  2020-06-06

17 Pages5292 Words168 Views
Small Business Enterprise

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of small business enterprise along with its strengths and weaknesses......................11.2 Business analysis by taking help of different comparative measures...................................3TASK 2............................................................................................................................................52.1 Various actions to overcome identified weaknesses.............................................................52.2 Different ways in which current performance of company can be maintained....................62.3 Possible areas in which company can expand its business...................................................7TASK 3............................................................................................................................................83.1 Assessment of current business objectives and plans...........................................................83.2 Revision of business plan to incorporate required changes................................................103.3 Action plan to implement changes......................................................................................10TASK 4..........................................................................................................................................114.1 Influence of proposed modifications in company and its personnel...................................114.2 How modifications managed in business enterprise...........................................................124.3 Measurements of improvements in business enterprise overtime a given timescale..........12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONSmall business enterprise is that company which is tiny in size and also hire few numberof employees. In present time, there are various small organisations are establishing in UnitedKingdom which contributes a lot in national as well as in economic growth. In simple words,SBE plays most significant role in over all growth of country (Rasli and et. al., 2014). This typeof companies provides various employment opportunities to local people so that they can alsoimprove their standard of living. If all citizens of UK will be employed then this country can leadto high level of growth and development. Also, it assist big organisations by providing themproducts and services which they can use at international market. In present time, legalauthorities are also providing financial assistance to small business enterprise so that they canexpand their business in domestic as well as in global market (Schaper and et. al., 2014). Thisproject report is based on Clearly PR & marketing communications which assist other companiesin improving their brand image within market place. In this report, current performance of thiscompany has been determined. Some proposed changes has been introduced to improvecompany's management system. At last, impact of those modifications of business operations hasbeen evaluated. TASK 11.1 Profile of small business enterprise along with its strengths and weaknessesClearly PR & Marketing Communication is located in Wales which comes under UnderUnited Kingdom. It is highly known for its innovative and most effective services which itprovides to other companies. It helps other big organisation by strengthening and enhancing theirbrand image within market place so that they can achieve competitive advantage. Clearly PR &Marketing Communication was established in 4th March 2014 by Mr. Paul AlexanderMackenzie-Cummins. This company helps other organisation by improving their relation withgeneral public. Basically, it increases brand name, reputation and position of other companieswithin market place so that they can attract huge number of customer. It is also highly popularfor recruitment marketing, it helps industrial and scientific industry (Searcy, 2012). It also workas publisher of most popular magazines such as imPrint and so on. This magazine providesrecruitment businesses in detail. In last few years, Clearly PR & Marketing Communication hasworked as most important pillar of various big organisations. Basically, it assist other companies1

in achieving their communication objectives which helps them in building strong connectionwith their customer and other people. There are various awards like recruitment awards 2015,2016, Best PR consultancy firm 2015, Finalist of CIPR and so on. This organisation operate itsbusiness activities in most effective manner so that it can accomplish its desired results. Some ofmost important objectives of this company are follows as under: To fulfil all needs and demands of customer by providing them quality products andservices. To maximise financial profit and minimise operational cost of company. To expand its business in all over the world so that it can cover large market share. Hence, these are some most important objectives of Clearly PR & MarketingCommunication. For achieving these objectives company should focus on its different strengthsand weaknesses which are discussed below: Strengths: It involves those characteristics which helps company in improving its businessperformance and these are follows as under: It have good brand image within work place which is one of the biggest strength of thiscompany (Simmons and Becker-Olsen, K.L., 2013).High skilled employees of Clearly PR & Marketing Communication helps it in providinghigh customer satisfaction. This organisation provides quality services to its customer which helps it in achievingcompetitive advantage within market place. Weaknesses: It includes those drawbacks which influence negative impact on businessenterprise and these are follows as under: New business entities are influencing huge negative impact on Clearly PR & MarketingCommunication because they provides same services at lower prices to attract manypeople. 2

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