Crossing Faculty Publications and Presentations School of Business 2009 Global Marketing Strategies and Implications for US Based Firms Rebecca Larson

Scholars Crossing Scholars Crossing
Faculty Publications and Presentations School of Business
2009
Global Marketing Strategies and Implications for US Based Firms Global Marketing Strategies and Implications for US Based Firms
Rebecca Larson
Liberty University, [e-mail]
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Recommended Citation Recommended Citation
Larson, Rebecca, "Global Marketing Strategies and Implications for US Based Firms" (2009). Faculty
Publications and Presentations. 8.
https://digitalcommons.liberty.edu/busi_fac_pubs/8
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Lingley, R 7 IB5013 1
Running Head: Lingley, R 7 IB503
Global Marketing Strategies and Implications for US Based Firms
Rebecca J. Lingley Larson
NorthCentral University

Lingley, R 7 IB5013 2
Acknowledgements
The information provided in this paper is the compilation of the research by many peer-
reviewed authors. As such, no other writer contributed to the completion of this project. The
author would like to thank Dr. Katherine King-Metters for her guidance and feedback
throughout the completion of this paper.

Lingley, R 7 IB5013 3
Table of Contents
Acknowledgements ..................................................................................................... 2
Executive Summary ..................................................................................................... 4
Introduction .................................................................................................................. 6
Strategy Analysis........................................................................................................... 6
US Firms’ Implementation of Global Market Strategies......................................... 9
Whirlpool Corporation: A Review ............................................................................ 11
Evaluation and Conclusion ........................................................................................ 12
References ................................................................................................................... 14