Global Marketing Strategies and Implications for US Based Firms

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Scholars CrossingScholars Crossing
Faculty Publications and PresentationsSchool of Business
2009
Global Marketing Strategies and Implications for US Based FirmsGlobal Marketing Strategies and Implications for US Based Firms
Rebecca Larson
Liberty University, rjlingley@liberty.edu
Follow this and additional works at:https://digitalcommons.liberty.edu/busi_fac_pubs
Part of theBusiness Commons
Recommended CitationRecommended Citation
Larson, Rebecca, "Global Marketing Strategies and Implications for US Based Firms" (2009).Faculty
Publications and Presentations. 8.
https://digitalcommons.liberty.edu/busi_fac_pubs/8
This Article is brought to you for free and open access by the School of Business at Scholars Crossing. It has been
accepted for inclusion in Faculty Publications and Presentations by an authorized administrator of Scholars
Crossing. For more information, please contactscholarlycommunications@liberty.edu.
Lingley, R 7 IB50131
Running Head: Lingley, R 7 IB503










Global Marketing Strategies and Implications for US Based Firms

Rebecca J. Lingley Larson

NorthCentral University

Lingley, R 7 IB50132
Acknowledgements
The information provided in this paper is the compilation of the research by many peer-
reviewed authors. As such, no other writer contributed to the completion of this project. The
author would like to thank Dr. Katherine King-Metters for her guidance and feedback
throughout the completion of this paper.
Lingley, R 7 IB50133
Table of Contents
Acknowledgements ..................................................................................................... 2
Executive Summary ..................................................................................................... 4
Introduction .................................................................................................................. 6
Strategy Analysis........................................................................................................... 6
US Firms’ Implementation of Global Market Strategies......................................... 9
Whirlpool Corporation: A Review ............................................................................ 11
Evaluation and Conclusion ........................................................................................ 12
References ................................................................................................................... 14

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