Business Plan Assignment - Scoops & Smiles Ice-Cream Parlour
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Added on 2020-10-22
Business Plan Assignment - Scoops & Smiles Ice-Cream Parlour
Added on 2020-10-22
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SCOOPS & SMILESICE-CREAM PARLOUR
Table of ContentsINTRODUCTION...........................................................................................................................11. Outline of Business Venture...............................................................................................11.1 Business Type...................................................................................................................11.2 Business Research............................................................................................................12.1 Application of 4P's...........................................................................................................22.2 Staff of Scoops & Smiles................................................................................................42.3 Customers/Clients.............................................................................................................53.1 Expansion routes for Scoops & Smiles in future..............................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONBusiness plan is a formal documented layout of a new business venture and outlines itsproducts, services, procurement routes of materials, staffing, finance, operations, goals and othernecessary details (Tipu, 2018). This assignment is based upon the launch of a new ice cream barin Kensington, United Kingdom under the name “Scoops & Smiles”. This assignment will gainan insight into the overall business plan of this venture inclusive of details about business type,unique idea, staff and probable expansion routes. Also, it will include research into the economyand rivalry in the selected business location. Further, it comprises of strategies that the enterprisecan adopt in future to facilitate expansion.1. Outline of Business VentureScoops & Smiles is a new ice cream bar that is launched in Kensington, West London,UK. This venture is set to target the population of the densely populated borough within thecapital city of UK. This business belongs to food & beverage industry, particularly the ice creamsector and seeks to provide ice creams of varying choices to people.1.1 Business TypeScoops & Smiles is a partnershipfirm where there are two partners with 50-50 profitsharing ratio. This model has been chosen as the whole thought about the venture idea and setupof this ice cream bar was collectively contributed by two friends. One friend, Mr. Joseph Sylvieproposed the idea of opening an ice cream bar while the other partner, Mr. Stephen Johnsonpresented the idea of various flavours and styles of ice-creams that will be served by thisenterprise.1.2 Business ResearchScoops & Smiles is operating within Food & Beverage, specifically the ice creamindustry which is a lucrative market for aspiring ventures who are willing to invest less yet gainmore from the population. Ice cream industry within UK is divided into two segments, namely,take-home and impulse ice-creams. As per the survey conducted by a renowned UK GovernmentAgency, this industry has shown massive turnover by way of bringing improvements in theservice quotient of ice cream manufacturers and retailers. This has been done through meal dealsand extensive New Product Development (NPD). Further, as a result of the rising inflation since2016, consumers within UK have started opting for the premium products in ice cream sector.1
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