logo

Scope of Social Networking (SNS)

   

Added on  2020-02-24

11 Pages2658 Words175 Views
SOCIAL NETWORING IN BUISNESSADVANTAGES AND DISADVANTAGESSTUDENT NAME

LITERATURE REVIEW: ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORK IN BUISNESSINTRODUCTIONSocial networking has become one of the major topics for discussion among researchers which provides business firms with a platform to get connected digitally with its customers, subsidiary units, suppliers, dealers, and business colleagues. It allows sharing of information, activities, photos, and scope for group discussions. It has become an important tool for managers and employees of business organisation whether small or big to establish and run the business with ease [ CITATION Dan07 \l 1033 ]. Though there are many who do not consider it as an efficient way and are more inclined to its disadvantages as it may sometimes result in an unexpected failure[ CITATION Dia171 \l 1033 ]. Others consider it as a useful and cost effective way which enables to carry on business in diverse areas without the need of going there physically. There are many social sites used by managers like Twitter, Face- book, Google+, LinkedIn, etc. These sites provide assistance to billion’s of business owners which is why social networking is gaining popularity and has become an inevitable part in business. Before making social networking as an integrated function in business for advertising or communicating, its consequences must also be considered or else may become the reason for fallback. In this research paper, the pros and cons of social networking will be reviewed on the basis of discussions made by authors and researchers who have observed its implications, culture, customs and importance which can provide assistance for employers to make decision regarding implementing social networking in their business[ CITATION Cha171 \l 1033 ].2

LITERATURE REVIEW: ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORK IN BUISNESSSCOPE OF SOCIAL NETWORKING IN BUISNESSThe scope of social networking (SNS) identified in literature depends largely on factors like the kind of people involved and the amount of involvement required connecting socially with targeted people to fulfil the ultimate goal. In bigger companies where brand recognition playsan important part like food and beverage industry, electronic appliances, mobile phones, Construction Company, etc. social networking proves very effective and fast way in which customers are made aware about the products and services [ CITATION The08 \l 1033 ]. On other hand it can also be said as an effective and time saving means of advertisement. Introduction and testing of new products seems easier with customer feedback and response which ultimately saves time and reduces costs of campaigning. In big organisations, social networking enables the employees and management to connect and exchange information digitally which also is saved for further references. Earlier people used to communicate with the help of letters and faxes which required physical storage and were accessible in place where they were kept or sent. Social networking plays an important role here as the requirement of physical storage is relieved and can be accessed simultaneously by many people as required in businesses like share trading, group discussions, online training, blog sharing, etc[ CITATION Phi11 \l 1033 ].OBJECTIVES OF SOCIAL NETWORKING IN BUISNESSThe reasons to adopt social networking in business is not limited to marketing or sharing information, but also connecting with the customers in a positive way who provides influence3

LITERATURE REVIEW: ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORK IN BUISNESSto the business. Advertising by mediums of televisions or magazines and Emailing has become a traditional way of marketing as it does not connect directly with person associated. In business where developing relationship with customer is essential, social networking provides evidence of smooth functioning like in online shopping; IT enabled services, website designing firms, customer service agencies, etc[ CITATION Pra12 \l 1033 ]. It also allows interacting people within the firm or with outsiders and thus enables prompt answering during conversation[ CITATION CMv14 \l 1033 ]. Where visual interactions are required and considered beneficial, like project discussions with visual presentation to clients in distant areas, or selecting brand campaigning ideas with graphic demonstrations among employees, social networking again becomes essential. ADVANTAGES OF SOCIAL NETWORKING IN BUISNESSAdvantages of SNS are various and can be taken as an inevitable part in today’s business where the idea of business owners have changed and does not limits to provide with product or service only but to gain sustainability with brand recognition. The advantage of sharing knowledge and information among group of people can be spontaneous as SNS enables quickquestioning and feedbacks. While discussing, time and energy of travelling is saved while thequality of meetings is not reduced and allows visualizing things in broader ways. SNS is one of the cheapest modes of interaction within the organisation which requires only a digital device and internet connections and thus has gained much prominence in growing nature of organisations. The ability of reaching targeted customers and suppliers without wasting muchtime and energy is another important role of SNS in business. According to a recent survey made by Forbes, 94% of corporate industries use Social Networking Medias in their business to give exposure to their effort[ CITATION Jay14 \l 1033 ]. Brand recognition is another factor 4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
HI 6008 Business Research | Social Network
|13
|2881
|30

Outsourcing Business Function - Assignment
|15
|3165
|155

Advantages and Disadvantages of Social Networking in Hotel Industry
|17
|4481
|179

Advantages and Disadvantages of Social Media Marketing in Business
|17
|3374
|343

Assignment Social Media Marketing
|14
|3077
|65

AP115 - Outsourcing Business Function
|13
|2942
|54