Business Plan for Screpy Library Cafe in London 2022

The business plan aims to establish a successful and highly effective cafe in London 2022, titled Screpy Library Cafe. The cafe is designed around the theme of a library in order to provide quality eating services along with shelves filled with quality collection of books for customers to enjoy. The report includes market research, feasibility study, strategic analysis, and critical success and failure factors.

Business plan of a new
cafe Screpy Library
Cafe coming 2022
London
EXECUTIVE SUMMARY
The main aim behind conducting study was to establish a successful and highly effective

business plan which stands to succeed in the competitive environment of London, UK by displaying
knowledge in various areas and operations of business planning and administration. The chosen
area of business was the UK food retail industry by focusing on a new café business titled Screpy
Library café which was a café designed around the theme of a library in order to provide quality
eating services along with shelves filled with quality collection of books for customers to enjoy. The
main research methodology which was used in this study in order to gather market data and study
about the prospects of the newly developed business idea was secondary in nature which utilized
market research reports and literature review based upon industry trend analysis. The key findings
of this report involve the UK food scene and café industry being a prime area for future growth as
use of technology and people being interested to eat out again following the pandemic is quite high,
there is major profit opportunity to serve new and sustainable blends of coffee to enhance the
library theme and overall ambience of the café. From the overall evaluation of the business plan, it
was found that the proposed idea was indeed viable as the library theme along with the innovative
idea to bring along new coffee blends, come up with new vegan food menu items along with
providing a high quality selection of books has a chance to succeed in London as no competitor has
this exact selection of amenities for customers to indulge in. Some recommendations for the
business include focusing on being more sustainable by finding areas of community service which
is highly appreciated in London and eventually using the book shelves to promote books from
publishing houses and carve a niche by becoming a hot spot for new books to try for Londoners.
Contents

EXECUTIVE SUMMARY..................................................................................................................2
CHAPTER 1.........................................................................................................................................4
Business rationale.........................................................................................................................4
Scenario chosen............................................................................................................................4
The mission..................................................................................................................................5
The vision.....................................................................................................................................5
The aim.........................................................................................................................................6
The objectives...............................................................................................................................6
CHAPTER 2.........................................................................................................................................7
Introduction..................................................................................................................................7
Description of business concept...................................................................................................7
Product and service description....................................................................................................8
Target market................................................................................................................................9
Positioning strategy......................................................................................................................9
Value added..................................................................................................................................9
Who is involved and organizational structure............................................................................10
Window of opportunity..............................................................................................................10
CHAPTER 3.......................................................................................................................................11
Introduction................................................................................................................................11
Industrial analysis.......................................................................................................................11
CHAPTER 4.......................................................................................................................................13
Introduction................................................................................................................................13
Market research..........................................................................................................................14
Research methods used..............................................................................................................17
Market analysis...........................................................................................................................18
Product or service feasibility......................................................................................................19
Organisational feasibility............................................................................................................20
Financial feasibility....................................................................................................................21
CHAPTER 5.......................................................................................................................................25
Strategic analysis........................................................................................................................25
Identification of sources of competitive advantage and sustainability.......................................26
Selection of strategies for success..............................................................................................28
Development of appropriate business plan................................................................................28
CHAPTER 6.......................................................................................................................................29
Introduction................................................................................................................................29

Overall assessment of the business plan.....................................................................................29
Business plan schedule...............................................................................................................29
Is the business viable?................................................................................................................30
Discussion of critical success and failure factors.......................................................................31
CONCLUSION..................................................................................................................................32
REFERENCES...................................................................................................................................33
CHAPTER 1
Business rationale
One of the major problems with the food industry is that there are no modern cafés with
aesthetic which attracts people other than eating. In order to take advantage of the people of London
being highly educated and voracious readers, the business plan will develop a café based on the
theme of the library called Screpy café. This will solve the problem of the reading spots in UK not

being modernized enough and will capitalize on the food and beverage sector proposals coming out
and promising a decent demand and recovery. The chosen project should be viable on all fronts as
having an extensive menu and unique interior such as shelves filled with books will help attract a
large variety of Londoners, especially the youth which should quickly offset the investment and
building costs (Klante and Thiex, 2020).
Scenario chosen
The chosen business model will be a new cafe located in London which will focus on the
library based theme and the cafe will include various unique features such as library theme décor,
along with shelf filled with books which the customers can read in between their orders and breaks.
The business model will be an effective tool to attract the customers, as there are various customers
which are drawn towards the books and novels, the theme can also catch up the interest of various
people so that they can enjoy different books and novels in the meantime their order is getting
prepared. Since there is a lack of modernised eating locations which are fairly priced in the locality
like London, the proposed business plan will include the establishment of a cafe in London named
Screpy which will be a unique outlet with a library based theme. This scenario has been chosen
because there is a huge market for food in tourist destinations in London and there are little to no
cafes with the theme like library and the utility of reading books. This will also help the customers
to promote their reading efficiency in their free time. The business theme was promoted in a unique
way so as to provide the differentiated view of cafe along with the Library (Che Rusli, 2020).
The mission
Mission statement is referred as the company's business, objectives and its approach towards
achieving those objectives. The mission statement helps in the communication of the organisation's
reason for its well-being as well as the need for success so as to stay effective in the long run.
The mission statement can also be a long term vision statement which can be helpful for a business
or an organisation in various ways, the cafe business that have been promoting in London may have
different visions which include providing a good ambience and environment for the customers from
different segments of market, promoting diversity, creativity and innovation at its best with a new
and modern theme and providing excellent quality of meals to the customers entering into the cafe.
The vision statement is referred as the Future oriented declaration by the business or an organisation
so as to make a clear mind-set about the perspective and purpose of the business. The vision
statement is considered as an important term, which should be followed and opted by every

business o as to make the clear and understandable approach towards the success and betterment of
the organisation. Given below are the core mission of the library cafe. (Peters-Destéract, 2020).
 The Screpy is to accelerate the world's transformation towards the sustainable energy.
 Spreading new ideas is also the main mission of the Library cafe.
 To challenge the predominant infrastructure of cafes and coffee markets to develop the
network of promoting different products and services.
The vision
The Chosen business model will have various values so that it can stay well flourished in the
long run such as, creating better version of cafe business by promoting good foods and drinks at a
favourable price, so as to serve the customers in the best possible way which can also benefit the
business in the long run as it will be more beneficial in order to promote the growth. The objective
is referred as the targets and main aim of the company which they have to achieve in order to
maintain the effective growth. The goals and objectives should be realistic and specific so as to
make the vision statement more clear in order to achieve the organisation goals, the objectives of a
business can be a long term milestone which can be needed to fulfil the vision of the business or an
organisation. The chosen business model will have various objectives such as, maintaining a good
environment and surroundings so that the customers can be comfortable along with the high quality
of foods and beverages which can further make the customers more reliable and attracted towards
the cafe business which can also help the business to increase the sales and it can also maximise its
profit. The objective of the business will also be focused on the product quality and customer
satisfaction (Chi, 2019).
 The Screpy library cafe's vision is to create a better life every day for most of the people by
providing quality services (Hoang, 2018)
 Capturing new opportunities to make things happen
 Being The number one casual dining experience being offered in the heart of London.
The aim
The UK coffee market and various other cafes has increased up to a great extent as after the
pandemic, the coffee market segment has expanded and started to recover with a growth of 14.4%.
There is a rapid growth in the coffee shops, cafes and dessert parlours w9th the value of 9.5%.
 The cafe market is also paying more attention towards the promotion of different products
so that they can stay well reputed and can also grow at an increased level in the Market.

 The Screpy’s library cafe is opting various strategies such as effective pricing policies and
other product differentiation strategies which can help the business to get a win among the
various competitors of the market as the UK cafe market is expanding at a fast phase due to
the changes in tastes and preferences of the customers as well as their shifts in buying
behaviour.
 Various operators of cafe market segments are using hybrid working facilities in UK to
make it more easy for the customers as well as the workers to work and avail the services.
The business model aims at the overall long term achievement of goals of the business, by
following every little steps which can be helpful further, so as to meet the targeted aim such as,
economic stability, people management and resources allocation by promoting the social values too.
The objectives
The business aims and objectives can help the business to grow and learn how to create a
mission statement by using various strategical tools such as Pestle analysis which can help the
business to create their objectives.
 The Screpy’s library cafe is a partnership business which has the aims for having the long
term strategy for its cafe so as to provide the best of its potential to the customers.
 The objectives of the library cafe are to achieve the business goals of profit maximisation
and increased sales by opting various actions and performance indicators to measure the
growth.
The business structure can be defined as the legal structure of an organisation in which the various
activities and functions such as raising capital, obligations of the business and other fund
requirements and different complex aspects takes place. Before making the selection of legal
structure type, the chosen business model should first consider the needs and wants of the customers
along with the proper understanding of business features and its values so as to choose the effective
business structure that can influences the day to day operations in a positive manner. The business
will basically be a sole proprietorship, as it will be small and simple and there will be one single
owner who will be responsible for every activity happening in the business (Keijsers, 2022).
Structure of the business plan
The main structure of this business plan will involve a step by step methodical description of the
way in which the idea of a cafe around a library centered theme will be used to create a highly
successful and efficient business proposal in the heart of London. The process of sign posting when
it comes to the business proposal refers to the use of specific headings and use of particular

messaging to define the business plan. The various stages through which this business plan will be
structured in this report is as follows.
 The business concept which will explore the ways in which the business adds the value
addition to become viable in their target market along with their targeting, segmentation and
positioning strategies
 A detailed literature review in order to conduct proper secondary market research to make
the business plan more viable
 The feasibility study pertaining to the business plan which will measure the effectiveness
and the resource requirement of the business from an operational and financial point of
view.
 The proper analysis of the business idea along with the formulation of a proper business
plan with the use of strategic tools and market statistics
 The overall assessment of the business plan using business plan scheduling and studying
about critical success and failure factors
CHAPTER 2
Introduction
The UK food market industry is a broad sector which is filled with a lot of markets and cafes
along with the proper availability of food chains and other areas which have the capability to attract
the customers. There are a lot of food markets whose main objectives to provide the food supply
and different quality of foods in order to maintain a well reputed position in the market. The UK
food and cafe market has resulted in an increase in number of cafes and bars, around more than
84% The increase in the food market industry has make it a huge composition for the marketers OF
UK so as to enter the market segment effectively and efficiently. The chosen business model of cafe
will be competing locally, along with the direct access to the customer’s who are usually the local
people from nearby and neighborhood (Pérez Ortega, 2020). The Screpy Library cafe will follow
the localized strategy to build the effective relationship with the local community.
Description of business concept
The Main business themes of the Screpy cafe will be based on the library which will be
indicated through development of interior decorations and other attractive design choices which will
elevate the ambience of the cafe, the cafe will include various features such as good lighting theme,

slow music and a good stock of books which will be there in different shelves at an alphabetical
order so that the confusion can be reduced. The cafe will also be having good quality meals having
various special dishes which can be provided by the customers at a discounted rate. The special dish
in the cafe will include the Spaghetti carbonara and Latte coffee, which will be provided in an
excellent quality and taste so as to make the customers more attracted towards the food. The Screpy
library and cafe will provide the best of its services in a favorable price so that the customers can
get the best of its advantages along with the feature of books which can also allow the customers to
read the premium collection of books so that they can increase their reading efficiency. The
Business model will also provide the excellent theme and offer such as, the entry for couples and
The first new comers in the cafe will be provided with special discounts so that they can promote
their business on a good level along with the different schemes and offers (Khakhina and Chataeva,
2021).
Product and service description
The products which Screpy's library cafe ill deal in involves an extensive menu which will
include all opinions related to dinner, breakfast and lunch as well. along with these classical options
the food menu for the cafe will also include brunch and buffet options. The products which will be
part of this business plan for the library cafe are highlighted down below in detail.
 Focus on baked goods such pastry, pancakes, muffins, cupcakes and donuts for people who
love deserts.
 A wide selection of snacks for people who are interested in taking light bites along with the
reading break which will be provided by the cafe in highest possible quality (Faber and
Jenkins, 2019) According to David Presley, 2021, wide selection of beverages ranging from coffee to
alcohol will also be provided by the cafe to its customers from the different segments of
market. The beverage market is quite lucrative and can help the company post better profits
due to the now emphasized post pandemic recovery proposals which provides a good
window of opportunity.
 The cafe will have a large selection of books which will be arranged in the form of shelves
found in a public library and customers will have an option to purchase or rent these books
whenever they visit the cafe and place a food order.

The cafe will also provide numerous services to the people which are highlighted down below.
 Allowing the customers to read their favorite books in the meantime while their order is h
getting prepared.
 The cafe will also grant the youth of London to take a reading break by coming to the cafe,
ordering a beverage and reading their favorite book.
 The Screpy's library cafe will also Include the premium collection of books which can be
provided to the customers so that they can get the advantage of reading books.
 The customers can also suggest and order their favorite books so that they can be added to
the new collection of books in the café (da Costa Peres and et.al 2020)
Target market
The target market of the business will be youth, educated school and college students who can
visit the cafe and can avail various offers and discounts including the availability of books and
novels so that the business can also promote the reading along with entertainment and educational
stuff as well. The target market of the Screpy’s library cafe will be various kind of drip coffee
drinkers, coffee shop lovers, Specialty coffee drinkers and other people who are more interested in
reading and increasing the knowledge. The library cafe will aim various customers from the
segments of market so that it can be more easy and convenient for the cafe business to focus on the
targeted segment. The business is also focused on the promotion of library inside its cafe which can
attract the book lovers. The target market of the business will also include the people who want to
celebrate birthdays and small gathering parties in a well reputed cafe who has good ambiance and
surroundings to celebrate and enjoy at its best. The Screpy's business model will also target the
people who are fond of reading and have core interest in reading various books and novels
according to their interest (Morrison, 2022) The target market of the business will also have those
people who want to celebrate birthdays and small gathering parties in a well reputed cafe who has
good ambience and surroundings to celebrate and enjoy at its best. The Screpy's business model will
also target the people who are fond of reading and have core interest in reading various books and
novels according to their interest.
Positioning strategy
The positioning strategy of the Library cafe should be effective as it will make the business
more differentiated and unique in a good manner. The strong brand value plays an important role in
creating the good image of the business or an organization. The Screpy's library cafe will promote

the good value by providing a good experience to the customers. The strong image for the business
will be the priority for the business to increase the revenue. The strong brand value plays an
important role in creating the good image of the business or an organization. The Screpy's library
cafe will promote the good value by providing a good experience to the customers. The strong
image for the business will be the priority for the business to increase the revenue and also it will be
producing the Eco-friendly goods and services so that the sustainability can be maintained
(Akhavan, Jahadi Naeini and Abooie, 2021)
Value added
Apart from the targeting and positioning techniques which will be utilized to make the business
plan succeed in the UK cafe industry, the business must work on creating a lot of additional value in
order to gain more customers and to make a truly sustainable business model. It has been observed
from the trends in café industry that there has been a consumer shift to more vegan based green
products which the café will include in their menu to aid the value addition process. In order to
ensure that the place is adding constant value to the customer relationship and brand building of the
cafe, it will include a specific section of books dedicated to body building and fitness which will go
along well with a certain section of the menu dedicated to offering protein rich dishes along with
carb free options for fitness freaks. These processes of value addition will make the café attract
people from all walks of life and will have something unique to offer for both students, gym goers
and people looking to have a good time in a scholarly environment.
Who is involved and organizational structure
The chosen business model will provide the lot of additional values such as, eating fresh dishes
along with the availability of books which can also be provided to the customers to read according
to their interest so that they can enjoy the free time in having a productive activity while their order
is being prepared. The design of the cafe will be attractive and effective so that it can increase their
number of customers by providing great ambience and environment. The lighting and decoration of
the cafe will be soothing and good so that it can look more attractive and beautiful (Sharmila and
et.al, 2020). The business of cafe is a partnership business as it is formed together by three friends
who came to form a mutual agreement to establish this new business of library cafe which is further
named as, Screpy's library cafe and they also decided to fix the profit sharing in an equal
distribution.

Window of opportunity
In order to make this business plan more viable, it is very important to locate and exploit the
strategic window of opportunity which refers to the point of time at which the right environmental
opportunity exists in which business stands to gain better profits or increased market standing. The
window of opportunity for Screpy Library café lies in acting right now to establish a unique
infrastructure in the heart of London as the bookish café’s that exist there as of now are not
featuring distinguished coffee ranges, extensive menu along with collection of unique books. By
filling the shelves with unique collection of reading material and working on providing a great
eating environment to read some books in, the opportunity presents itself to Screpy café to take
advantage of their library aesthetic to get ahead of the competition. This window of opportunity of
exploited well will allow the business to get a large section of London centric youth as customers
who are fond of both eating and reading and to do so in a modernized theme built around a library.
The opportunity window of this library cafe is the theme of this business which is quite unique
and effective as thy are serving their customers in a unique way by providing the good quality of
meals along with the facility of reading books so that the customer can get both of the advantages.
There are a lot of cafes in London who are providing a lot of facilities but the Screpy's library cafe
is differentiated as the business is only one in the market who is providing the excellent feature of
having quality meals along with the facility of reading books. From this chapter, the concept of the
business plan has been formulated and materialized in the best possible way, to ensure success in
London's food and beverages market including the exclusive feature of book reading along with the
quality meals, which the cafe will be providing (CAIUS, 2018).
CHAPTER 3
Introduction
According to the various industrial reports which have been published by sources such as world
coffee portal which is in charge of reporting various industry data related to the production and
market of coffee, the beverage has rebounded from the COVID-19 pandemic with great industry
projections and there is great demand for more ranges of sustainable and custom blends of coffee.
The proposed business plan will take advantage of this fact by helping introduce more product
ranges of coffee to provide people with a pleasant reading experience.
Industrial analysis
The Term Industrial analysis is referred as the specific analysis for a particular branch of the

manufacturing service and trade. The industrial analysis in which the company is operating is
considered an important term which should be considered by the Library cafe. In order to create the
effective industrial analysis, the Library cafe business cafe has been analyzed below with the help
of a strategic tool known as Pestle analysis which is used to describe about the various external
forces and factors which can affect the business and the organization directly and indirectly. The
pestle analysis is an important force which is helpful in getting to know about the outside
components which can act as a threat and opportunity to the business. This analysis is used by
various business is that they can evaluate the various dimensions of the external forces.
Porter's 5 forces
The porters five forces analysis was created by Michael porters in 1979. This model also helps
the industry to classify and examine the five forces that form the company together and it also helps
in analyzing the competitive strength and the position of the business.

Their cafe market is dominated by various other market segments which can affect the Screpy's
library cafe in different ways.
Value chain analysis
Value chain investigation is a means of measuring each of the activities in a company's value chain
to realize where the chance for improvement lie. The value chain analysis is made up of Five
primary activities and Four Secondary activities.
Primary Activities
The primary activities are related with the product or service's physical creation, sales and
maintenance of the various activities. These activities include the following components
 Inbound Operations
The internal handling of the activities came from the outside resources such as external vendors and
suppliers. These resources flowing in are called as the Inputs which include the raw materials.
 Operations
Activities and processes that transforms various inputs into outputs, the services are being sold by

the business so as to maintain the daily operations. These outputs can be sold for a higher price than
the cost of materials and production so as to create profit.
 Outbound Logistics
The delivery of outputs to the targeted customers is referred as the Outbound logistics. This process
involves the system for storage, collection and distribution to the customers.
 Marketing and sales
The Activities related to Advertising, brand building and other promotional activities which can
increase the Visibility and the reach of Audience towards the product and service. The Screpy
Library cafe is also using various marketing tools such as distributing pamphlets and advertising
about their products so as to promote their cafe business.
 Service
The Activities such as, customer support, product support and solving other issues regarding the
customer's purchases are referred as the services. These are related with the building of long germ
relationship with the customer.
Secondary Activities
The secondary activities are referred as the activities which provides the base for primary activities
and they support the primary activities in various ways.
 Procurement and purchasing
The finding of new and external vendors, maintaining the vendor relationships and including the
negotiation of prices along with other activities related to the bringing of necessary materials to
build the product and service. In order to keep up with its food demand the Library cafe will partner
with the Local farmer groups and will procure books by partnering with media houses.
 Human Resource management
The term Human resource management is referred as the management of human capital. This
includes various functions such as hiring, training, building and maintaining of the organisational
structure. The Screpy library cafe is using its human resources in the best potential way so as to
deliver the quality services to its customers.
 Technology development
The activities such as research and development. Information and technology management ad
cybersecurity are also an important technological terms that can build and maintain the
effectiveness and efficiency in the organisation. The Screpy Library cafe is also using The upgraded
version of technology such as online payment methods and bar code scanning for ordering the

menu.
 Company infrastructure
This term is related with the necessary activities such as legal, general management, Administrative
and other activities related to the public relations and quality assurance.
CHAPTER 4
Introduction
Screpy library cafe wants to offer services to large number of customers by offering quality
food along with the reading material. It is important for organisations to analyse the factors of
market which affect their business directly or indirectly. Analysing factors can assist in making
plans and strategies which can overcome threats and weaknesses so that business can generate
higher revenues (Achiou, Fezzoua and Azzi, 2021). Screpy library cafe have to underwent various
studies so that they can organise and arrange their activities in appropriate manner. This chapter
involves about market research and market analysis based on primary and secondary data
collection. The feasibility of services and products are discussed so that organisation can understand
the actual offerings they have to offer to their targeted customers. Along with that organisational
and financial feasibility also carried out so that is Screpy library cafe can commence their
operations in profitable manner. They also provide digitalised books for their customers which
reduce the use of paper and other materials. Customers can subscribe on their website in order to
read particular book according to their choice. All these analysis results in effective utilisation of
available resources which assist business in better growth and development in their respective
market (Rockas, 2019).
Market research
It is essential for businesses to carry out market research so that they can gather information
related to their customers and targeted market. It suggests and provide actual status of viability of
new products and services which is offered by organisation. Screpy library café can gather feedback
and reviews from the targeted customers based on their behaviour and interest in particular product
(Arana, 2018). They operate their business in hospitality industry which involves large number of
opportunities for their businesses.
In order to enhance the research, a PESTEL analysis has been applied herein in the context of
the Screpy library café.
 Political factors

The term political factors are referring as the external forces which can affect the business in
various ways. These factors include, health and safety, taxation policies and other trade
related policies if the business is expanding on a global level. The Screpy's library business
should consider the political; factors so as to maintain a well reputed position in the long run
(Rua, 2020). The various political factors can affect the cafe market such as, growing
incomes, sustainable farming methods and other changes in food standards. Brexit has also
made a great impact on the retail sector and the consequences should be properly considered
by Screpy before establishing itself in London.
 Economic factors
The economic factors are related with different factors such as, economic growth, interest
rate, exchange rate and the buying behavior of the customers too. The Food retail sector in
UK is recovering after the pandemic. The UK food and market sectors are having
opportunities to get successful in the Market. The library cafe should make a good position
in the market by keeping in mind about the various economic factors (Sharmila and et.al,
2020).
 Social factor
The term social factors are considered as an important component of the Pestle analysis, this
factor is related with the tradition, culture and values. The library cafe is promoting good
cultural and traditional values as it is welcoming various customers from different segments
of market and allowing them to meet and greet with each other and they can also enjoy in
the cafe together which can create the good social values (Quach and et.al, 2020)
 Technological factor
The technology is being upgraded nowadays, there are a lot of cafes and food market
segments who are using various types of technical terms and upgraded version programming
and software so that they can serve their customers in an effective and efficient way, The
Screpy's library cafe is promoting the technology in an efficient manner such, they are using
the bar code scanner menu, so that the customers can scan the bar code and can order their
favourite food from their table only. The business is also using light saving appliances so
that the resources and energy can be saved so as promote the sustainability which can
further be helpful in encouraging the good values related to the environment. The Screpy’s
library cafe is also providing the home delivery food services to the customers who demands
for various meals and beverages. So that the business can increase the sales (Massyn, 2021)
 Legal factors
The term legal factors is related with the consumer rights, health concern, product safety as
well as the breach of contact. The legal factors play an important role in the Pestle analysis,

they should be considered in an effective way by the Library cafe such as, Promoting the
healthy and good food which can be beneficial to the customers. The hygiene factors should
also be the priority of the Library cafe along with the various safety factors which can be
helpful to promote the good legal terms with the government policies and among the
partnership agreement (Tuomala, 2020)
 Environmental factors
The Environmental factors are related with the surroundings and various other terms which
can affect the life cycle of the business and the general public also. The environmental factor
is considered as a relevant part of the business and the organization. The Library cafe is
promoting good environmental values such as they are opting an effective waste
management system which can be helpful in reducing the garbage dump as well as they are
also promoting the Recycling of products so that they can encourage the sustainability. The
library cafe is also maintaining the clean and sanitized surroundings (Xu and et.al, 2022).
The above conducted analysis shows some significant amount of growth potential for the
business based on the PESTLE analysis above. This business plan to establish a café in London
based around a library theme is also economically viable from the above analysis. According to the
opinion of James McAllister, 2022, the cafe market is also set to exceed its apparent value in 2019
in the year of 2022 and the financial projections indicate high levels of profitability in this sector.
Since coffee drinking and reading goes hand in hand, the chosen library theme can lead to increased
sales of the brand which the café should look to experiment with by using new blends of coffee
which are also more sustainably sourced. The digital library feature should also add to this growth
as such technologies are in demand post COVID-19.
The application of Porter’s five forces has also been an important part of this research in
order to determine the way in which the food retail industry will affect the business operations of
Screpy library café. Given below is the Porters five forces of UK retail and cafe market.
• Rivalry between the existing competitors.
This force is related with the competition and the profitability of the industry. The level of the
competition is based on the various components such as, Industry growth rate, differentiation and
switching costs etc. The Screpy’s library cafe needs to be aware about the various competitions and
rivals in the market.
• Threat of entry
The threat of new entrants in the market segments is referred as the most important term in the
porter's five forces as it is related with how much the new comers and new markets can affect the

existing business. The threat of new entrants varies on the barriers to entry. The library cafe needs to
analyze the new comers and their possible effects which can act as a threat to the business.
• Threat of substitutes
The threat of substitute in the UK food and cafe market is high as the people are more demanding
towards the excellent quality food, good environment cafes and other effective terms which can
make them feel better and also they can help them to gain a new experience with the food and other
features which is offered by them.
• Bargaining power of the buyers
The Bargaining power in the food and cafe market of UK is low and the customers are also very
choosy according to their needs and wants. The Screpy’s library business can get the advantage of
this by promoting different goods and services to its customers.
• Bargaining power of suppliers
The bargaining power of food and cafe market differs according to business to business over time
and place. The bargaining power of suppliers is referred as the reflect image of bargaining power of
buyers it also stated as the pressure put down by the suppliers on various business and the
companies by decreasing product quality, increasing the costs and reducing the availability of
goods. The suppliers are considered as the food and cafe markets who sell various goods and
services.
From the above conducted pestle analysis it is evident that in order to succeed in the UK food
market, The Screpy library cafe should focus on using food products with great profit margin and
They should also consider the various factors which were mentioned above. The library cafe is also
promoting the sustainability as they are opting various methods to encourage the good and healthy
environment, including the proper management of waste and recycling methods which can be
helpful in generating the effective environment. The Library cafe is also concerned about the legal
and political factors so that they can maintain a well reputed position in the Food and cafe market of
United Kingdom (Vittuari and et.al, 2019).
Research methods used
The information which is gathered with the help of market research assist them in
understanding the reaction of their customers towards product which they are offering to them.
Screpy library café can conduct different types of market research which is as follows:
Primary market research: It is a combination of quantitative and qualitative research where
businesses contact with their and customers so that they can gather relevant data. Screpy library

cafe can also get assistance of third party in order to collect data from their customers. All the
numerical, non-numerical and statistical data assist organisation in understanding the demands and
requirements of their customers. In this manner Screpy library café can fulfil the desire of their
customers in adding more reading material along with improving the taste of their food products.
Digital services related to books is used by them which is highly innovative idea for them. It attracts
large number of customers as they can read books without investing in them. Businesses can get the
two types of information while carrying out primary market research which are specific and
exploratory. The purpose of exploratory research can be defined as open ended, where organisations
ask questions to their customers in form of open ended questions and they identify problems.
Screpy library café can also indulge in asking questions with small group of their customers so that
they can understand actual problem which can affect their sales. On the other hand, specific
research is used to resolve the identified problem through exploratory research on prior stage. The
identified result of this research is that large number of customers may visit café for coffee as
research analysed the higher rate of coffee addicts.
In this manner Screpy library cafe can evaluate their issues and use different alternatives to
solve them so that they can effectively capture the large market area without any problem. The
qualitative market research includes unstructured data and semi structured data which further used
by organisation in analysing the results. There are various common methods which are used by
Screpy library café for their qualitative market research includes one to one interview, focus groups
and ethnographic research (Envick, 2020). Some of the qualitative research methods which
generally used by them for conducting research includes questionnaires, online surveys and polls
which gather statistical insights of their customers. Screpy library café also use advanced
technology platform for designing their survey and conducting them in proper manner so that they
can save lot of time and maintain accuracy. It can effectively gather lot of data which assist them in
taking decisions for their offerings.
Secondary market research: This type of market research uses organised information from the
outside sources such as media, government agencies, Chambers of commerce and many more.
Organisation involved in this secondary market research because it is published in books,
newspapers, non-government agencies, company websites, magazines and free government etc.
Screpy library cafe find these sources a most useful is it assist them in analysing the behaviours of
the targeted customers. They involve in offering of best organic food products along with other
edible items which are high in demand along with accomplishing the purpose of their reading habits
while enjoying food (Gonzalez, 2018). Adding innovation of digital library adds value in their café
which results in increase of their brand awareness in market. This market research will assist them
how much they gain profit as it suggests the actual number of customers who want their services.

The hospitality industry is a wide area which includes different innovations so that organisations
can attract large number of customers on regular basis. By providing bookshelves and library to
customers they can engage more and more customers which make them a profitable business.
Market analysis
This analysis assist organisation in assessing their current position within their respective
industry. Screpy library café operating their business in hospitality industry as they offer wide
variety of food to their customers. Conducting market analysis helps them in minimising the factors
of risk which assist them in maintaining and formulation of better decision making is which
increase their profits. Specially the coffee of Screpy library cafe is selling on fast pace which
indicates the high growth rate of coffee products. CAGR of 7.60% is the growth rate evaluated of
coffee around the period of 2016 – 2025. Some of the steps are mentioned which organisation can
use in their market analysis which is mentioned below:
Determine the purpose: It in walls the main purpose which organisation is conducting a
market analysis like they can identify the competitors or may understand the completely new
market (Kissoum and Mezine, 2021). Screpy library café wants to understand their new market as
they are going to offer services for customers with an innovative idea. It also focuses on various
internal factors like business operations or cash flows along with external factors so that business
can maintain a track for their market analysis (Balalinath and Sandeep Krishna, 2021)
Research state of industry: It analyse the detailed outline of the respective industry in which
organisation is going to offer their products and services. Screpy library café has to enter the
hospitality industry which is trending upwards with average of 63.4% for the current year. It assists
them in conducting a competitive market research so that organisation can achieve different
competitive advantages in their industry.
Identify the target customers: Organisations aim to focus on the particular segment of the
market in order to achieve their goals and targets. It is difficult for Screpy library café to cover all
the segments of market so they have decided to cover the customers of age group of 18 above to 50.
All the gender and occupation are accepted by them so that they can of their variety of food items to
them in limited geographical region in initial stages (Gregório, 2021).
Understanding the competition: In order to become successful in business operations it is
highly required to understand the competitors which are present in the same industry. Screpy library
Cafe have to analyse the weaknesses, opportunities and advantages in context to their competitors
so that they can develop strategies according to that. They can carry out SWOT analyses of their
competitors so that they can lead the overall market by competing with them in appropriate manner.

Gather and analyse the data: Organisations need to collect factual and credible data that can
help them in developing their brand image in their respective industry (Koundouri and et.al., 2021).
Screpy library Cafe should invest their amount and capital in data collection methods so that they
can cover the market of London in required manner. They should have focus on customer buying
trends, industry outlook, forecast growth, industry size, customers’ expectations towards the prices
and growth rate.
Marketing mix
It involves 4 P's of marketing which is responsible for increment of sales. These can be
explained as follows:
Product: Screpy library offer books and services related to reading so that students and
scholars can improve their knowledge.
Price: They do not charge heavy prices as they have to acquire large market area.
Place: Initially they offer services in local boundaries which help them in generating
revenues (Mrksa, 2021).
Promotion: This element help in advertising their products and services in market with the
help of promotional tools.
Product or service feasibility
It is one of the market research methodologies which aims to offer the predictive analytics so
that organisations can develop their products in appropriate manner. Organisations have to offer
products and services which is highly required by their targeted audience. Screpy library Cafe
involved in critical research and development process so that they can add new varieties in their
menu for attracting customers (Lappas, 2018). They want to serve mainly local people by providing
them positive ambience with offering services of reading books and other materials present in Cafe.
Large number of coffee varieties and food items offered in particular standard so that customers can
visit place more often. Digital library assists them in saving time of customers as it eliminates the
waiting time of que to issue book which makes their services more innovative. They have also
focused on the health of their customers by adding product line of organic products which are a
healthier alternative of number of items. Screpy library Cafe also provide sugar free latte and coffee
for customers who prefer non-sugary drinks on regular basis so that they can fulfil the requirements
of the targeted audience.
The services related to books and articles present in their library is most attractive and
innovative for local people as they can spend lot of time by enjoying their favourite food and

reading side by side. Large number of varieties including a pan cakes, cupcakes, pastries, donuts
and other kind of deserts become more preferable by customers is they are very good in quality and
taste. They focus on their production procedure by involving different elements of technical legal
economic scheduling and operational. All these collectively assist Screpy library Cafe in increasing
their sales and profitability on regular basis by providing demanded services. The products of
Screpy library Cafe is highly feasible in market is the focus on the taste and preferences of their
customers and offer them in affordable prices which can result in increasing of customer base.
Along with the quality of food item they have also added feature of bookshelves and library in their
cafe which provides them opportunities to gain competitive advantages (Ramadhan, 2022). They
have used various resources in producing their regular meals for customers which they source from
their suppliers. They possess the power of bargaining with their suppliers and produce their product
on economies of scale so that they can save lot of money and increase the margin of revenue.
Market size of hospitality industry is very large but Screpy library Cafe only offer products and
services for their local customers are present in boundaries of London. The business approved a
very beneficial as they follow all the current market trends in order to retain their customers which
is positive factor for them.
Organisational feasibility
This aims to identify the management power and their sufficiency in context to available
resources so that they can bring their idea to final end by producing required product for their
targeted market. The management team of an organisation plays important role in executing,
developing, planning and applying all the policies and is strategies for appropriate operations.
Screpy library Cafe determine their technical resources are sufficient for them in order to convert
their prescribed ideas or not. They wanted to include number of interesting books in their cafe so
that it can develop their unique brand image in all over the industry. Product line which they offer to
the customers according to the needs and taste are doing commendable job in order to achieve
success (Rivoal and Haselip, 2018). The team of Screpy library Cafe is highly professional in
preparing your food according to the customisation so that they can achieve their goals and targets
in effective and officiant manner. They regularly train their employees so that they can carry out
operations in best suitable manner according to the environment of their Cafe. Management politely
handles all the queries and problems of their regular customers related to services and food of a cafe
which builds a healthy relationship between them. Before initiating their services, they have
gathered important resources related to technology finance and capital so that they can eliminate
excessive pressure and burden on later stages. According to the rate of visitors in cafe it has been
analysed that they can effectively grow their business in required manner. Factors which majorly

affect the organisations feasibility are discussed as follows:
Size of market: It is necessary to evaluate the market size is large number of potential
customers are present in market can result in success of organisation. In order to acquire large
number of customers in appropriate manner Screpy library Cafe innovate new feature in their Cafe.
Organising bookshelves and library help in increasing the number of potential customers towards
the cafe which assist in making higher revenues. In order to acquire large number of customers in
appropriate manner Screpy library Cafe innovate new feature in their Café such as digital library.
Superiority of services or products: Organisations should focus on offering services or
products which are highly demanded in the market among customers so that they can maintain their
feasibility in effective manner (Williams, 2021). Varied number of food items along with interesting
books attract the attention of local customers towards Screpy library Cafe which is a positive factor
for them to grow their business.
Strength of management team: In order to start a new business, it is a necessary to involve
people who can add value in their products and offerings (Rodrigues, 2022). Screpy library Cafe
focus on hiring skilled and experienced professionals for cooking of food items so that they can
accomplish goals. This helps them in succeeding by providing the required services to targeted
customers in affordable prices.
It involves team of diversified members who perform duties according to their specific skills
and talents. They have employees in different departments which are mentioned below along with
their duties.
HR Recruitment and hiring
Marketing executives Focus on managing operations related to market.
Sales executives Connects with customers for offering products
Digital marketing Improves brand awareness.
Financial feasibility
This is the main segment of the marketable strategy, particularly when the Screpy library
Café need obligation supporting or wish to draw in financial backers. The financial prearrangement
desires to display the commercial will mature and be productive (Rodríguez Urrea, 2018). To do
this the bistro should make projected pay proclamations, income articulations, and monetary

records. Monetary arranging is a continuous cycle that will decrease the fret over cash, support your
ongoing requirements and help the bistro to fabricate a savings for the drawn-out objectives, similar
to retirement. It is without a doubt significant in light of the fact that it permits the dare to capitalize
on the resources, and helps in guaranteeing the need to meet the future objectives. Remember these
budget summaries for the compositional plan of the Screpy library Café.
Income Statements: These illustrates the projected incomes, costs, and benefits. The
Screpy library Café will do this consistently for basically the primary year in regard to the new
company.
Cash Flow Projections: These forecasts display the monthly expected cash incomes and
circulations for charges. It is noteworthy for exhibiting that the bistro can contract with the income
and will be in a place of a attired credit risk.
Breakeven Analysis: Counting the examination exhibits to lenders or financial backers
what level of contracts the bistro needs to achieve to create a gain.
Balance Sheet: his is a preview outline of the resources, liabilities, and value of the
business at a specific moment. Screpy library Café this would be on the day the business opens. The
monetary record is another significant budget report (Suzuki, 2018). It sums up the resources and
liabilities of the Screpy library Café at one point in time (commonly toward the year's end). The
monetary record is separated in two segments. The first records every one of the transient resources
(money and reciprocals, stock, receivables… and so forth) and long-haul resources (property, plant
and hardware less gathered deterioration… and so on) The subsequent segment records every one of
the ongoing liabilities (creditor liability, certified receipts payable… and so on), long haul liabilities
(bank obligation, business advance… and so on) and investor's value. The monetary record can be
summed up utilizing the accompanying equation:
Assets = Liabilities + Equity
USAGE OF THE FUNDS:
The beginning up costs incorporates an expected $17,000 comprising of a few things:
 Capacity equipment (canisters, utensil rack, racks, food case)
 Counter region gear (ledge, sink, ice machine, and so forth.)
 Portion section gear (plates, glasses, silverware)
 tore apparatus (sales register, security, ventilation, signage)
 Workplace equipment (PC, fax/printer, telephone, furniture, file organizers)

 Other accompanying charges
BASES OF THE CAPITAL:
Financing for the association originates from the noteworthy bases proprietor's undertakings.
The significant extent has been contributed by the proprietor in two portions, $70,000 and $30,00
separately. The wide range of various has been obtained from the advances from the financial
backers i.e., $40,000, which carries the all-out ventures to $140,000. The leftover $30,000
anticipated to conceal the beginning up charges and possessions came as of the two bank credits a
one-year credit in how much $10,000 and a extended haul (five years) of early payment of $20,000.
The two credits were gotten over Santander, UK (Thitisuda, 2019). In this manner, absolute
beginning up misfortune is expected in how much $27,680. Since the appraisals have been accorder
for the Screpy library Café cost and income, the time has come to project the pay proclamation,
likewise called benefit and misfortune articulation of P&L. To get going, check the P&L model
taken from a bistro monetary arrangement test
Profit and loss account
Particulars Year 1 Year 2
Sales 250000 350000
Less: cost of goods sold 40000 50000
Gross Profit 210000 300000
Less: Expenses
Administration expenses 50000 55000
Selling and distribution expenses 60000 60000
Fixed Expenses 75000 75000
Operating income 25000 110000
Add: Indirect income 45000 20000
Net Profit 70000 130000

The assertion of incomes is, as its name shows, an outline of the money developments occurring in
the Screpy library Café over a specific timeframe (Leung and et. al., 2022). Really look at the
income explanation underneath taken from a café monetary arrangement test.
Cash flow statement
Particulars Year 1 Year 2
Cash received from sales 150000 200000
Less: payments
Payment to creditors 20000 25000
Rent 1500 1500
Purchases 15000 20000
Net cash after payments 113500 153500
Add: receipts
Received from debtors 23000 34000
Commission received 1000 1800
Net cash 137500 189300
Opening cash balance 150000 287500
Closing cash balance 287500 476800
It is evaluated that organizations should involve themselves in research about the respective
industries so that they can understand positive and negative factors. Market analyses which Screpy
library Cafe conducted assist them in producing particular products for targeted audience. The
needs and demands of targeted audience can be easily evaluated with the help of market research
which assist organizations in developing better relationship with them. It is a highly important
together quantitative and qualitative data so that operations can be commenced in smooth manner
without any difficulties. It is essential to carry out feasibility check towards products and services
which results in better establishment of brand image. Screpy library Cafe involves products which
are highly demanded by their audience along with offering services which are very innovative in
their industry. Organizational feasibility which they have performed is appropriate for analysing
different resources required for production and manufacturing process. The financial feasibility also

assists organisation in getting their finances in appropriate manner which results in maintaining
budget for operations. It assists them in identifying where they have to invest and what items they
have to purchase for caring out operations.
CHAPTER 5
Strategic analysis
Value chain analysis plays a key role in the identification of chances which can lead to the
growth of the established business plan. Generally, it is used for the two main purpose in any
business for experiencing the decline in the overall cost of the and other to adapt the differentiation
in the product by the implantation of some creativity in the plan. This analysis will work in
following activities-
Primary Activities-
 Investment team- For setting up this cafe, it is important to construct a team who will take
all the crucial decisions regarding the investment in this plan and analyse the resources from
where funds can be obtained.
 Operation and traders- In this activity, planning which have been formed by the
investment team supposed to be align with the frameworks and guidelines which have been
structured by the client to start this cafe.
 Marketing and sales- For the next step, necessary research will take place, in respect to
finding out the customers for the cafe and how they can get attracted towards this innovative
idea.
 Team for management of client- To eliminate any disturbance in the proper functioning of
the business, it is important to consider all the demand of the client who have invested in
thus business plan.
Secondary activities-
 Technology- This business plan which is related to the construction of cafe which is
inspired by the interior of library should involve new digitally advanced techniques to attract
the youth who are ware about such trends.
 Human Resource- Staff of the will be responsible to deal with all the customers and works
in providing better customer experience which will represent a good image of this cafe and
make a good customer base. A proper training should give to the workers of the cafe for the
improvement in their working.
 Infrastructure- It is needed to formulate such policies and rules for the library cafe which
needs to followed by every individual who is involved in this business plan. These are

needed for the cafe to remove any legal or other issues which are usually occur while setting
up a business.
SWOT Analysis-
 Strengths- The idea of involving library with cafe would be strong side of this business plan
as it will attract all those individuals who likes to study books while having a cup of coffee.
Moreover, Screpy library cafe is offering a well-structured ambience for their customers
which will offer them an aesthetic experience and use of distinguished furniture which will
add on to the beauty of this cafe with the effective enforcement of this business plan
(Suatmadi, Creutzig, and Otto, 2019).
 Weaknesses- It is tough to gather the data regarding the customer and other activities which
are important for the smooth functioning of this library cafe. For this new business plan, it is
very difficult to discover potential investors who can provide enough funds, in order to carry
out the planned actions. And the return on the investment is quite low because of low price
competition, cafe have to keep the prices of the products in their menu minimal to invite
maximum customers. Such practices will result in less margin for the profit, which limits the
use of new innovative idea in the management of Screpy library cafe.
 Opportunities- The location of Screpy library Cafe is near to colleges, which is helpful in
catching the attention of the students by offering them varieties of books, apart from this,
issuing book to the customers by charging small sum of money, so that they can continue
their reading after they reach to their home. Cafe can also keep in touch to their customers
by developing an application, which they can easily install in their mobile phones and
offering some gifts to those customers who will arrive to the cafe at regular basis.
 Threats- It has been already mentioned above that the cafe business has seen a major
growth in last few years, this can bother Screpy library Cafe's planning and make it difficult
for them to confront such competition in the market. In addition to this, value of coffee
cannot be increased due to the subtle competition of the price in this market. To handle such
danger which can be an obstruction in the success of this plan, it is required to do some
planning in respect to tackle all these issues (Chalak, Abou-Daher and Abiad, 2018)
Identification of sources of competitive advantage and sustainability
Screpy library cafe is the only cafe in London, who has adopted this idea where customer get
the opportunity to experience library and coffee cafe at same place. Owner is planning to develop
such interior of the cafe by using antique art piece and portraits which will useful in enhancing the

overall look of Screpy library Cafe. Offering of Italian dish that is spaghetti carbonara, will be a
unique way to gain the customers, as maximum people in the country like to have such cuisines.
They can also do change in the menu as per the seasons, because such approaches are rarely taken
by any other cafe shop business. For more customer base, they can also open their outlets in
different part of the country. Applications of safety protocols which are very essential after the
pandemic to ensure the safety of consumer’s health, this will result in gaining their trust and
improves the goodwill of the cafe, even after there is abundant competition in this business
(Palmatier and Sridhar, 2020).
Figure 1 UK Cafe market growth over the years
With the global significance of sustainability to protect the environment from the hazardous
activities performed by the humans. Screpy library Cafe needs to follow such sustainable strategy in
their functioning by using environmentally friendly inputs. Removal of plastic glasses for serving
coffee and for packaging, instead of this cafe can use biodegradable items for such purposes.
Encouraging the importance of planting by decorating it with flowers and stimulating the utilization
of electronic mode for billing to decrease the paper usage in the cafe. For saving the ingestion of
energy Screpy library cafe can use LED lights which will support least consumption of electricity. It

can also set some days where cafe can involve their customers in environment saving campaign and
take their reviews to explore various innovative ways through which they can work in direction for
preserving the nature. Use of promotional tools to convey their message to the customers, so that
cafe involves other people to this sustainability idea. Production of coffee beans should be
conducted in an ethical way, so the environment can get rid of various complexities which are
caused by their farming. Instead of harmful décor, practicing the use of chicken wire for the
decoration of flowers, as it can easily have molded in any structure (Ramsey,2022). This business
plan will focus on providing such plan of action which will ensure good profitability ratio for the
cafe by using various methods.
Selection of strategies for success
Business strategy will assist Screpy library Cafe to direct each and every individual from the
management to work in attaining the target. To start a business, it is prime objective to construct and
carry out these procedures in the firm. But for the business plan of cafe shop, two important points
which are listed below are mandatory to follow by the team who are involved in this planning-
 Differentiation- This part of strategy is related to the developing such uniqueness in the
product and in given business plan. This could be possible when by hiring good kitchen staff
who are capable of giving qualitative food products to the customers.
 Cost focus- In order to attain the balance in the expenditure and earning of the cafe, it is
necessary to maintain a relevant cost structure which will be ensure the profit growth of the
firm. In this Screpy library have to build a cost effective planning which works in
developing products in least cost, so as to achieve the desired goal.
Development of appropriate business plan
Screpy Library Coffee can use retail business model, because the main customer segment of this
business is the people who living in local area or near to this location. There are various aspects
which needs to considered while using this model as it includes competitors who are locally well
established. In this model, cafe can organize special gatherings at some specific days and offer
various programs like music or dancing events. It also embraces the Omni-channel ways to connect
their audience, according to this cafe can implement online and offline method of service operation
for their customers. Utilization of local decorative item which will depict the cultural aspects of the
society and keep customers connected towards these attributes. Besides this developing different
innovative research plan to examine the expectations of the customers by taking their reviews and

feedback regarding the services of Screpy library cafe. This retail business model is also helpful in
creating employment opportunities for the people and support the economic health of the country.
Cafe must fulfil all its responsibility which is important for the society (DuncanNenonen and
Storbacka, 2018).
CHAPTER 6
Introduction
In order to proceed with the business plan in an efficient manner and to make sure that the
business plan is full proof against the many disruptions in the internal and external environment, it
is very important to evaluate the viability of the business. Along with critically analysing the
various success factors and chances of failure, this section of the report will highlight the usefulness
of the business plan which has been proposed with help of a critical assessment along with the
preparation of a business schedule which will highlight the various stages involved in the business
plan from raising capital all the way to promotional activities.
Overall assessment of the business plan
There are various facets to this proposed business plan which will feature the establishment
of a library based café in London as this locality is quite complex and is a tourist hot spot and the
business is competing with a great deal of local competition. The decision to base the interior décor
of the café along with its business operations as akin to a public library provides a positive outlook
upon a detailed assessment as it allows the café business to take advantage of new market segments.
The Screpy library café business plan will be able to differentiate itself from the competition as
several other booking café shops in London such as Phlox books and Caravanserail either only deal
in short and brisk menus involving only coffee or do not provide a menu as extensive as Screpy will
which makes it a perfect destination for book lovers in London looking to grab a quick bite.
Business plan schedule
In order to make a comprehensive and highly practical business plan, it is also necessary to
produce a detailed schedule which closely adheres to the various operations and key events related
to the success of the business. Some of these key operations and functions have been listed herein in
the form of a detailed schedule which will help establish and regulate the proposed business idea of
a library based booking café in London (Higgins-Desbiolles and Wijesinghe, 2018).

Operations Activity involved and
resource requirement
Timeframe
The initial approval of business
loan
The raising of the required
capital in order to initially fund
the business
1 month
Renting of a property and
building a café based on library
theme
The construction phase of the
café in accordance with the
chosen theme
1 month
Establishment of interior décor
and book shelves
Procuring the materials
required to design the café
2 months
Shelve stocking with books of
different genres
Developing the utility of book
reading inside the café
15 days
Developing an extensive café
menu catering to all breakfast,
lunch and dinner requirements
The local produce and local
ingredients will be prioritized
to benefit the community
1 month
Partnering with local book
stores and media press
This operation will help
procure unique books to attract
a wide variety of books
2 weeks
Strategizing a viable
promotional campaign
Devising measures and
discount policies to reward
regulars and bring in additional
sales
3 months
Is the business viable?
In order for the chosen business plan to succeed, it is very important to test the overall
viability of the business plan which will be presented down below based on a series of parameters
which are important for any new business to cross out in order to ensure positive standing in their
target market.
 Uniqueness – The proposed business plan of Screpy library café will be quite unique as
even though the business is not advocating or planning to introduce new product or service
lines but is doing enough to set itself apart from the competition in London. The utility to
have an extensive reading collection on demand during work hours along with the major
menu full of hearty dishes covering all major meals, the café can make a decent earning in

London by attracting lots of youth
 Competition – Although there are many bookish cafés in London such as Caravanserail
which are very popular, their beverage selection is limited to coffee ranges while Screpy
café will go beyond normal means of customer experience by offering large selection of
beverages along with alcoholic options to attract more youth along with middle aged
segment which are also voracious readers. This will help further differentiate the café from
its competition
 Customers – In order to succeed in the market, it is very important for businesses to know
about their potential customers and Screpy library café will cater to the youth of London
who is interested to both read interesting subjects while enjoying the aesthetic of café. The
customers have the potential to be satisfied with the café along with reading utility
 Marketing – The café will undertake various interesting market campaigns such as
partnering up media and press outlets to gain exposure as a reading outlet, provide extensive
discounts on dishes to attract food connoisseurs. In order to gain a relevant business niche,
the café will also network and setup deals with independent publications and writers to
feature their books and novels and help them market for a low fee. This will help the café in
becoming an artistic destination in the near future.
Discussion of critical success and failure factors
There will also be various critical and failure factors associated with this busies which needs
to be analysed in order to prepare contingency plans and to make needed modifications to the
entire business plan. Some of these success and failure factors are described herein.
Success factors
 The strategic focus which will depend upon product differentiation and cost leadership in
food offerings
 The man management of the café and hiring of talented front office workers and
professional chefs
 Procurement of decent books from official vendors for steady supply of reading material
Failure factors
 Poor project planning of the café and the architectural layout of the theme
 Lack of senior management’s operational control over the café

 Lack of proper portioning which when coupled with extensive food and beverage choices
can mean quick losses for the company
In order to ensure that this business plan is successful, it is very important to ensure that the
critical success factors are adhered to and the failure factors are studied in detail to avoid
unsuccessful situations.
SUMMARY
From the above report it can be summarized that documents which define all the essential
details of organisations objectives and aims are referred as business plan. It includes all the
departments which are financial, marketing, human resource and operational which provides
roadmap to an organisation for achievement of their goals. All the plans and procedures which is
essential for commencement of operations are included in this document so that businesses can do
not face any difficulties. Organisations have to focus on their profitability by gathering all the
essential resources which they need for the commencement of their functions. They underwent
market analyses and research which assist them in understanding the competitiveness and targeted
customers of their business. This report includes a business a plan for opening a new cafe. It
includes about business a concept which focus on target market, positioning strategy and different
opportunities which can business achieve. Industry analysis also carried out in this report which
assist in finding positive and negative factors. Feasibility is analysed with the help of market
research and analyses of primary and secondary data collection. It focusses on internal factors of an
organisation along with identification of competitive advantages so that business can run properly.
Assessment of business plan is carried out which includes all the stages from beginning to and so
that different success and failure factors can be identified.

REFERENCES
Books and Journals
Achiou, S., Fezzoua, W. and Azzi, R., 2021. Elaboration d'un business plan financier (Doctoral
dissertation, Université Abderrahmane Mira/Aboudaou).
Akhavan, A., Jahadi Naeini, F. and Abooie, M.H., 2021. Explain the segmentation of customers in
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Arana, C.P., 2018. WeCare Fertility Support Center: A Business Plan. California State University,
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Balalinath, R. and Sandeep Krishna, H., 2021. Feasibility study on individual investment in
agricultural and allied activities.
CAIUS, L., 2018. RURAL MARKET--FOOD RETAIL. Agricultural Management/Lucrari
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Chi, L.Y., 2019. Business Plan Daydream Hotel (Doctoral dissertation, President University).
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Duncan, S.R., 2018. The Rebel Café: Sex, Race, and Politics in Cold War America’s Nightclub
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Rivoal, M. and Haselip, J.A., 2018. Delivering market-based access to clean cooking fuel for
displaced populations the Kigoma region, Tanzania: a business plan.
Rockas, R., 2019. Strategies for Success in Small Business Bakeries: A Business Plan.
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expansion into the directory of bars and lounges. Introductory paper and customer value
proposition-creating value (Doctoral dissertation).
Rodríguez Urrea, D.E., 2018. Start-up environment in Austria and business plan" Besorgungen
Machen" (Doctoral dissertation, Wien).
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Suzuki, E., 2018. Touch screen sensor technology-how to penetrate the flexible electronic devices
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Fresh Ideas Think Tank Summer Internship, Powered by FPP July 26, 2021.
Xu and et.al, 2022. A novel vision measurement system for health monitoring of tunnel structures.
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Online references
UK coffee chains achieve £1.3bn sales rebound as outlets exceed pre-Covid levels, 2022 [online]
available through https://www.worldcoffeeportal.com/getdoc/c5070c79-bb75-4e7d-a6f9-
758ebc257775/UK-coffee-chains-achieve-%C2%A31-3bn-sales-rebound-as-o

UK café market set to exceed 2019 value in 2022 [online] available through
https://www.bighospitality.co.uk/Article/2022/04/28/Coffee-shop-sandwich-and-bakery-market-set-
to-exceed-2019-market-value-in-2022
UK food and drink industry publishes post-Covid recovery proposals, 2022 [online] available
through https://nifda.co.uk/news/uk-food-and-drink-industry-publishes-post-covid-recovery-
proposals/
Brexit impact ‘will get worse’ with supermarket shop to cost more and some EU products vanishing
from shelves, 2022 [online] available through https://inews.co.uk/news/brexit-european-union-
supermarket-shelves-1209128